Gaming Tops Internet Time For European Kids

A Disney survey of young children in six Europe territories has uncovered gaming as the most popular internet activity, reports Cream.  Disney conducted a survey of slightly more than 3,000 children aged 8-14 in the UK, France, Germany, Spain, Italy and Poland. It found that nearly 80 percent spend the majority of their time online playing games. The second most popular activity was homework, with 59 percent of respondents saying it s why they commonly use the web. When it came to communicating with friends, nearly a third said they preferred face-to-face over digital. Texting was preferred among 15 percent of respondents, followed by chatting online among fourteen percent. About ten percent said they would rather use their mobile phones. Read more at Cream.

Weird Works

The latest trailer from Ubisoft and Grasshopper Manufacture for No More Heroes 2: Desperate Struggle is about as weird as it gets. As readers may remember the[a]listdaily questioned one batch of these videos, if only because of their content condensed to the point of pointlessness. But then we learned there is method in the madness. It’s marketing communications strategy rooted in the tone of the game and recognizing its target market. Given that, one can t help but admire them no matter how uncommunicative they may seem to the uninitiated. And if these funny shorts for the game are nailing one thing, it’s effectively using the stutter-cut for comedic purposes.


Watch it at GameSpot.

Missing Conker

Developer A2M and 505 Games have released this trailer for their cartoon violence action game Naughty Bear. From the looks of it, the game makers have taken a page from Rare’s classic Conker series. Granted these aren’t the gun-toting Tediz from those games, but seriously is there a more culturally relevant reference to evil Teddy Bears to draw from  Any dark satire involving Teddy Ruxpin doesn’t count.


Watch it at Joystiq.

Selling Sequels To The Nintendo Set

Writing for Industry Gamers, James Brightman talks to EEDAR analyst Jesse Divnich on how Nintendo markets franchises and sequels to its casual audience on Wii and DS. Divnich argues that as Microsoft and Sony start to vie for the same casual market, they might learn lessons from Nintendo’s approach.


Read the article at Industry Gamers.

Palm Pirates

Writing for 24/7 Wall Street, Garrett W. McIntyre with Phil MacDonald look at how much potential revenue app makers are losing to piracy on Apple mobile devices. The pair come to a massive estimate by talking to developers, analysts, and even one operator of a renegade app site for jailbroken iPhones and iPod Touches. They also tap these third party sources to pepper the article with plenty of data on the devices, the kind Apple won’t release.


Read more at 24/7 Wall Street.

Branded Life In China

The Marketing Student David Fallarme has a unique take on consumer culture, giving a glimpse at the major global and homegrown brands that vie for Chinese consumers attention.


Check it out The Marketing Student.

Shack News Videogame Release List Jan. 17-23

Shack News lists this week s videogame releases.

Capcom’s rocket-fueled action game Dark Void headlines this week, soloing as the only new release on PlayStation 3, Xbox 360 and PC. Also notable is PlayStation 2 and PSP getting Konami’s Silent Hill: Shattered Memories, which first appeared on Wii. Meanwhile Wii owners can get their retro on with the sure-to-be nifty but oh-so-niche Pinball Hall of Fame: The Gottlieb Collection, or perhaps look forward to next week.


Check out the full list at Shack News.

Nintendo Launches Heavy Wii Fit Promo At Target

Nintendo has partnered with retail giant Target on an extensive store promotion pushing Wii Fit Plus, reports Blast. The promo puts in-store demo stations for the game, along with outdoor kiosks at select locations, at Target stores throughout the US. Nintendo US marketing head Cammie Dunaway positioned the push for the fitness game as a New Year’s resolution themed campaign. Blast says the promo started last weekend and runs through the end of this month. Read more at Blast.

Survey Finds Most Parents Check Game Ratings

A game industry study shows that seven out of ten parents check game ratings prior to purchase, reports The study was conducted by Activision and researcher The Harrison Group as part of the Ratings Are Not a Game initiative. The group surveyed 1,200 game players and their parents. It found that 82 percent of parents and 75 percent of children are familiar with the game ratings system, and that 63 percent of the parents surveyed said they also play games. Among other findings, 76 percent of parents said gaming was a comfortable part of their family lifestyle, and 52 percent of parents who play games spent time doing so with their children. Read more at

Online Video Growth

A report by Nielsen Online on internet video viewing habits in the US shows continuing growth in the category through the end of 2009. As reported in Adweek, Nielsen’s report showed more than 137 million Americans watched online video in December 2009. The number represented a more than ten percent increase compared to the same period last year. The amount of content streamed also increased in the period, jumping nearly twelve percent from 2008. An even bigger jump came in the time per viewer spent watching online video content.  According to the study, individuals spent an average 193 minutes watching videos in the month, a more than thirteen percent increase from December 2008. Nielsen ranked leading online video sites as YouTube, with 106 million unique users getting served more than 6 billion clips in the month, followed by Hulu with about 14 billion viewers watching 635 million clips in the same period. Adweek says Nielsen’s data on Hulu varies greatly from findings by research firm comScore, which recently reported the site having more than 43 million users.