Writing for ClickZ, Christopher Heine looks at the social media push Atari has implemented to promote its massively multiplayer game Star Trek Online. The multi-faceted effort is harnessing online nets Twitter and Facebook, enlisting a non-endemic partner in Del Taco, and even executing a PR style campaign vying for earned media among MMO sites and Star Trek communities. Heine talks to Atari marketing head Jonathan Anastas about specific initiatives. In the interest of disclosure, Anastas also manages a plug for your the[a]listdaily provider Ayzenberg Group, which is among agencies executing on Atari’s campaign.
Read the article at ClickZ.