Kung Fu Panda 2 Unleashes The Fury In Cityville

Dreamworks and Zynga have partnered again to bring Kung Fu Panda 2 to the 88 million people that play CityVille. Anyone can place a Panda -themed drive-in movie theater in their city. Player will receive collection items and a prize for completing the quest. Players receive collectible items once the theater is placed each depicting the movie’s Furious Five: Tiger, Crane, Mantis, Viper and Monkey. Once complete the user has a chance to win a Po statue for their City.

Modern Warfare 3 Fights Across The Globe

The Call of Duty: Modern Warfare franchise might be the biggest in the world right now, and Infinity Ward isn’t stepping back for the plate on its third entry. Come see the hint at the epic action below.

Shinobi 3DS Infiltration

According to a cover story by Nintendo Power, Sega’s Shinobi franchise is being revived. The cover also suggests that Sonic Generations is coming to 3DS.

Adding credibility to the story is a recently spotted mention of a Shinobi 3DS game from Griptonite Games. The developer has mostly done ports of titles to portable systems like DS, PSP and iOS, but they also created Assassin’s Creed: Bloodlines for the PSP.

Source: Kotaku

Hunted Rallies Online Fans On Kongregate And Facebook

A fresh take on the classic dungeon crawl experience, the official website for Hunted gathers the community at launch to begin the fight. Playing as the warrior Caddoc and the huntress E’lara, fans must fight their way through besieged towns, sprawling dungeons, and ancient ruins as they become entwined in a tale of corruption and deceit. The official site begins the quest by introducing the player to what’s next as they begin to untangle the mystery of the Demon’s Forge. Explore hi-res art of each of the characters like Caddoc, E’Lara, Seraphine and Annuvin and examine their profiles to determine how they use their weapons, shields, special skills and spells. Head over to the beastiary to get a look at the waves of enemies that will be encountered along the way ranging from demons and wargars to assassins and infected wargars. On the Facebook fan page, behind the scenes videos have given fans a greater understanding of the making of the game ranging from sound and character design and a look at Crucible Hunted‘s in-game level editor. To help cross promote the launch, fans can compete to get the Kala Moor Quest Medal by completing 8 challenges (achieves all easy badges listed within each game) and win an Xbox 360, copy of the game and pre-order the DLC Darkset pack from Gamestop. Each featured game on Kongregate relates to the overall dungeon action theme of Hunted including Dungeon Defender, Hack Slash Crawl, Hands of War, Book of Mages: The Dark Times, Talesworth Arena: Death Watch, Dungeon Developer, Monsters Den: Book of the Dread, and Champions of Chaos.

Conan Movie Producer Warm To Gaming

The new Conan the Barbarian film will launch August 19. While there is no spin-off movie game, film producer Frederik Malmberg is fully on board with the idea of games as art.

“Hell, yeah!! Games are definitely an art form. So much passion goes into games, both from players and from people who make them, said Malmberg.  “Hollywood is seriously looking at games but has a hard time understanding the business. I don’t think games threaten Hollywood; in my experience gamers are usually uber-consumers when it comes to movies, too. We may spend hours gaming and be almost physically exhausted, but a great film is an inspiration both visually and emotionally that can carry long beyond the experience.”

Despite the fact that there’s no full, separate licensed title for Conan, the MMO Age of Conan will release a content pack in The Savage Cost of Turan around the time the movie releases. “I personally worked with the Age of Conan team from the start as well as with the whole creative team of the feature film. It was natural for me to introduce Age of Conan to the film design team, play the game with the writer and guide the director through some playfields, said Malmberg, who added, “For example, to rate a movie R is not the easiest [decision] in today’s marketplace, but with over a million sold Age of Conan boxes sold in retail it helped to convince us. The gamer audience is an important component of our own, and the action in the film needed that amped up visceral feel you get in the game.

Source: Eurogamer

Windows Phone 7 Eating Mango Update Fall 2011

Microsoft recently detailed an update for Windows Phone 7 code-named “Mango” and officially making the platform Windows Phone 7.1. 500 new features are planned, from major improvements like multitasking to transparent back-end services.

Many of the new features will seek to unify and cross-feed data and messages from social networks, messaging systems, apps, e-mail, and audio. For instance, Threads lets users switch between text, Windows Live Messenger, and Facebook chat contained within the same conversation, Groups lets users receive and send messages from predefined social or business circles directly to and from the Smart Tiles home screen, and Contact Cards have been enhanced to include feeds from Twitter and Linked In.

The Mango update will be ready for Windows Phone 7 in Fall 2011.

Source: InformationWeek

Facebook: Fanbase Size Still Matters

While it is generally considered better to have more fans than less on Facebook, fan engagement rates usually decline as a Facebook Page adds more fans. There’s a couple things to take from this revelation.

The larger a community is, the more heterogeneous the make-up of its members. People fan brands for different reasons and at different points of entry, wrote Matthew Wurst. Some fans want product information or news, others are waiting for coupons or deals while there may also be a subset of you fan base that joined six months ago as a result of a contest or sweepstakes. Serving up relevant, engaging content to each of these constituencies can be a challenge. It was Abraham Lincoln who said ‘You can please most of the people some of the time, some of the people most of the time, but none of the people all of the time.’

There’s also issues with international fans, and sometimes language and timing can affect people’s engagement. It should be noted that links and pictures tend to lead to more engagement in posts as well.

While we have yet to collectively agree on a universal method for dollar value of a Facebook page, let’s be sure that we’re asking the right questions, added Wurst. There is no Klout score for a Facebook page, no universal scorecard to help understand the weight of qualitative and quantitative interactions. Total fans is not the answer, especially not the mythical ‘One Million Fan’ target. Neither is the sum of likes and comments per post. These only tell part of the story.

Ultimately, having a large number of active fans is always in the goal. Meaning, of course, size still matters, concluded Wurst.

Source: AdWeek