Another Earth Campaign Opens A Doorway To An Alternate World

A Sundance favorite, Another Earth tells the story of Rhoda Williams. Recently accepted into MIT’s astrophysics program, she aspires to explore the cosmos. John Burroughs, a brilliant composer, has just reached the pinnacle of his profession, and is about to have a second child with his loving wife. On the eve of the discovery of a duplicate Earth, tragedy strikes, and her life becomes intertwined with John Burroughs a brilliant composer about to have a child in an unlikely love affair. When one of them is presented with the opportunity to travel to the other Earth and embrace an alternative reality, the question becomes which new life will they choose Director/co-writer Mike Cahill sci-fiction romance marries character with high concept, and on the official website a destination engagement Meet Your Other You puts users with a webcam in the story and asks them to communicate their their other you. The experience begins by tasking the user with writing down a message and holding it up to their webcam. After :30 seconds, a saying like let go or go easy on yourself will come into view from the other you and create a diptych that can be shared on Facebook or Twitter. Also, a destination area on the site is dedicated to the theoretical physics behind the film with links to popular videos with leading experts about parallel universe theories.

Battlestar Galactica Online Sees Two Million Recruits

Bigpoint has announced that Battlestar Galactica Online has over two million registered players. Based around the Syfy re-imagining, the browser-based MMO has averaged 20,000 new players every day for the past three months.

With BSGO continuing to achieve new benchmarks, and receive such a strong positive response from the fans, we re excited to take its development to the next level, said Rob Ollett, managing director of Bigpoint International. At just three-months in we re at a point now where we can shift the majority of our attention to adding new content and addressing the community s wish list.

Gears Of War 3 Retro Lancer Gets Bloody

NECA Toys and Epic Games have announced that the Gears of War 3 Retro Lancer replica is available for pre-order. Created after close study of the in-game asset, it measures 3.5 feet in length and the trigger activates authentic Gears of War sounds.

The Gears of War 3 Retro Lancer replica will be available for $99.99 starting in September. The special editions also can bundle the Lancer at GameStop.

Minecraft Crafted For Xperia Play

Mojang has confirmed that Minecraft will be coming to Sony Ericsson’s Xperia Play first. It will have controls customized to the system’s PlayStation-styled slide-out buttons.

This version of the game, and other versions on iOS and Android, will be tweaked according to the system’s needs. “When playing on smartphones you will have a different screen size compared to PC, different hardware, different attention spans and thus the game needs to be customized to fit the mobile specifications,” said Mojang.

Source: Gamasutra

Have You Skadooshed Today?

As epic interactive YouTube campaign promoting Kung Fu Panda 2 has been launched featuring Jack Black behind-the-scenes recording his voiceover of Po, the Kung Fu-iest panda around.

Practicing his signature fighting call Skadoosh! over and over, he then invites the user to click for epicness on a YouTube annotation which launches the Epic Skadoosh Behind the Scenes of Kung-Fu Panda 2 . Viewers must then drag various elements of the YouTube page (thumbnails, comments, etc.) over to Po so he can Skadoosh them off his belly! The campaign can be shared via Facebook and Twitter or be repeated for more epic skadooshing!

Easter Eggs are hidden within the campaign that unlock some other extra hidden treasures. For example, scrolling down to the fifth comment ( Ska to the doosh! WOOT! ) and dragging over to Po will uncover a fortune cookie fortune. Additional fortunes are hidden behind other comments as well. Other video clips from behind-the-scenes will reveal clips from the movie and quotes from Kung Fu Pangs characters reviewing the movie and cross-promotional elements with Puss in Boots.

Space Marine Crowned For Pre-Orders And Collectors

THQ has detailed the Space Marine Collector’s Edition. Available for $99.99 on Xbox 360 and PS3, and $79.99 on PC, it will contain a 10″ replica Purity Seal, a hardback art book, the official Space Marine soundtrack, a premium pack of 25 foiled character information cards along with a copy of the game packaged together in a premium box set.

As for pre-order bonuses, Gamestop will have the Emperor’s Elite Pack with Space Wolves and Black Templar chapter armor skins, Best Buy will have the Traitor Legion Pack includes the complete armor sets for the Iron Warriors and Emperor’s Children, Amazon will have the Golden Relic Chainsword for Space Marines, Walmart will feature the Golden Relic Bolter, Steam will feature Blood Ravens armor and Darksiders for PC (the latter of which will be offered at other digital retailers), and those who use THQ’s E-Store will get an exclusive PowerSword weapon for multiplayer.

Facebook, Sharing And The Future Of Advertising

At the eG8 conference, Facebook founder Mark Zuckerberg said Our business is advertising. And yet, he probably did not mean that in the way of advertising most people who are involved with the ad industry are familiar.

This trend of people being empowered to share things that they want will be the trend for the next five or ten years. . . . said Zuckerberg. If you think about advertising, what s going to be more effective than any advertising you show is something your friend says they like.

I agree that recommendation and endorsement from a friend is sometimes more powerful than the greatest ad, said eG8 organizer Maurice Levy.

As Zuckerberg sees it music, movies, TV, news, books will become more social. That means media vendors will use Facebook as a distributor, and will advertises on a friend to friend basis… putting traditional advertisers in an interesting position.

Source: AdWeek