The new James Bond film Skyfall has somewhat controversially struck a deal to make Heineken the official drink of 007, replacing the classic “shaken, not stirred” martini. Less attention has been paid to the arbitrary China scenes thrown into the movie to appeal to the world’s largest growing movie market.
In 2011, China’s cinemas sold $2.1 billion in tickets, though just under 40 percent of tickets sold were for Hollywood blockbusters. James Cameron recently announced a commitment to partially film Avatar 2 in China and to cooperate with Chinese filmmakers in the future.
Battleship, while concentrating on a fictional U.S. Navy fleet, has already opened in China and begins with a scene in Hong Kong. It’s become more common in Hollywood flicks in recent years, with The Dark Knight having a Hong Kong scene, the third The Mummy sequel focusing on China and the last two Transformers movies having Chinese product placement.
Among other recent examples, the third installment of Iron Man will be shot in China and star Hong Kong actor Andy Lau. At a press event, Disney’s general manager for Greater China, Stanley Cheung, said at a news conference, “We know Chinese audiences love Iron Man. So we are going to add Chinese elements and a Chinese story into Iron Man 3.”
Back in 2006, Tom Cruise placed a significant portion of his third entry of the Mission Impossible franchise in Shanghai and also employed Hong Kong’s Maggie Q. The remake of the cult classic Escape from New York will be Escape from Hong Kong.
Hollywood is also removing China from certain films in order to please that audience (or at least the Chinese government). The Red Dawn remake will be digitally overhauled to change the Chinese invaders to North Koreans.
Source: Brand Channel