China’s Top Ten PC Games For October

The popularity of League of Legends continues to grow worldwide, and it’s conquered China yet again as the most played game in the country. According to the report from Games In Asia, Legends easily led the charge followed by a variety of genres.

1. League of Legends – Multiplayer Online Battle Arena (MOBA) run by Tencent in China
2. CrossFire – a tactical shooting game that works similarly to Valve’s Counter-Strike series, this game originally came out in 2007
3. DNF – also known as Dungeon & Fighter or Dungeon Fighter Online, this beat-em-up from 2005 is still quite popular
4. QQ Speed – a racing game from Tencent Games that came out back in 2008
5. QQ X5* — a casual dance game, also released by Tencent back in 2008
6. AgainstWar – a first-person online shooter, and another popular entry from Tencent; it’s a little more recent, having released in 2011
7. Dream of the Three Kingdoms – a fantasy-battle game developed by Electric Soul, this one’s been on the charts since 2009
8. Asura – a popular fantasy massive multiplayer online role-playing game loosely based around Journey To the West
9. New Dahua Xiyou 2 – another popular role-playing game from Netease,released back in September
10. NBA2KOL – a variation of 2K Sports’ NBA 2K series, and another recent release

As you can see, role-playing games, first-person shooters and, of course, League are quite popular, and the audience may grow once the country allows certain game developers to release their software next year. We shall soon see.

Source: Games In Asia

Internet Explorer, Anime Hero

If at first you don’t succeed, try something new. That’s exactly what Microsoft is doing with its venerable Internet Explorer browser.

Following the launch of a popular “Child of the 90’s” ad, the company has unveiled its latest commercial, which features a beautiful, hand-drawn Japanese animation style. In it, a young girl, Inori Aizawa, the “official mascot of the Internet Explorer,” is on the run from rogue Internet robots, but finds herself saved when she locates a shield with a monogrammed “I” on it, transforming into a warrior in the process.

Considering the popularity of the “90’s” ad (it led to a 57.8 percent hold of worldwide market share), this new commercial could be the next big viral campaign.

Source: Mashable

 

Super Mario, Super TV Campaign

Nintendo’s been needing a hit game for its Wii U console for some time now, and in a couple of weeks, it’ll be getting it with the latest adventure from the familiar plumber, Super Mario 3D World.

To prep gamers for the forthcoming game, Nintendo of Europe has already launched a huge TV campaign that features the plumber in action, aimed at kids, families and girls alike. Though the general focus on the ads will be the hardware, the game will also be featured, including bits and pieces of the new four-player cooperative multiplayer. Print and social media advertising is also being planned.

“Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it’s the first multiplayer 3D Mario platformer ever,” said Nintendo UK product manager Roger Langford.

“Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.”

No word yet if Nintendo of America is planning a similar campaign…but come on, it’s Mario.

Source: MCV UK

Ten Years Ahead For Xbox One

Microsoft has invested quite a few years into its popular Xbox 360 console, and it’s still got a ways to go. That said, it believes that the Xbox One will last even longer.

Talking with GamesIndustry International during the X13 showcase event in Toronto earlier this week, Microsoft Canada’s Xbox director of marketing Craig Flannagan explained the numbers behind the Xbox One. “I’ve been here for the launch of Xbox 360. I was here for the launch of Kinect. This is far and away the biggest launch we’ve ever done,” Flannagan said. “It’s the most hardware we’ve ever produced. It’s the most we’ve ever pre-sold. We’re preselling a little over 2-to-1 from what we did with Xbox 360. The momentum on launch has been really good. And we didn’t have a 40-foot console at the launch of the 360, either.”

As far as shelf life, Flannagan believes it has longevity to spare. “Xbox One is going to start ahead, in terms of the experience we can deliver,” he said. “And because we’re built for the future, we’re going to stay ahead. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there’s a better experience you can buy than Xbox One…And it’s probably going to be a pretty long generation. We’re probably here for a while because we’re built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today.”

Regarding the system’s durability, Flannagan wasn’t fazed. “We feel great about where the hardware is at right now,” he stated. “Our yields are good. It’s allowing us to produce more consoles than we ever have for a launch. We feel great about how the hardware is performing.”

Flannagan concluded, “Much like 360, Xbox One’s not going to look a whole lot five years from now like it does on November 22, 2013. I don’t know where it’s going to go, but that’s kind of fun because we’re built for the future. We do have a connection; we can change what things look like and how it performs.”

We’ll see how the Xbox One fares when it arrives at retail on November 22.

Source: GamesIndustry International

‘Candy Crush’ Candy Launches

Candy Crush Saga has addicted millions of players since its mobile release from King, and now it’s made its way to the candy aisle.

The developer has announced that it has launched four kinds of candies based on the game, including Color Bombs, Jelly Fish, Fruit Gummies and Sour Fruit Gummies.

The candy is only available in the U.S. for the moment, but King is working on plans to release it worldwide. For the time being, potential buyers can visit Dylan’s Candy Bars website and order however many they desire.

Candy Crush Saga is available for download on both iOS and Android devices, and playable on Facebook.

Source: Modojo

Nintendo Lounges At PBteen

In a matter of weeks, Nintendo will have a new hit for Wii U owners to get invested in with its latest Mario adventure, Super Mario 3D World. To help celebrate, the company has partnered up with the PBteen retail chain to create special game lounges advertising the game.

These lounges will be available in a number of the stores nationwide, and will allow potential players to stop by and check out 3D World before it’s released in stores on November 22.

On top of that, shoppers can also submit votes in ballot boxes and register for the chance to win a copy of 3D World, along with a Mario and Luigi Wii U deluxe Set, which includes the system and two additional games on one disc.

The event kicks off this week and runs through November 24 at various PBteen locations.

Source: Nintendo Enthusiast

One Day, $1 Billion

Despite some skepticism that the series was beginning to show its age, Activision’s Call of Duty: Ghosts continued the trend of defining what a blockbuster the series has become.

The publisher has announced that the company has sold more than one billion dollars of Ghosts in its first 24 hours of release – beating Grand Theft Auto V‘s accomplishment of the same amount by a single day.

Call of Duty is by far the largest console franchise of this generation,” said Bobby Kotick, CEO of Activision Blizzard. “More people have played Call of Duty this year than ever before, logging four billion hours of gameplay. And in the last 12 months, Call of Duty: Black Ops II, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it’s launching a ta time when the franchise has never been more popular.”

Ghosts is an amazing game which ushers in the next generation of Call of Duty. The team at Infinity Ward has delivered yet another epic thrill ride in the campaign, and what I think is our best multiplayer game yet,” said Eric Hirshberg, CEO of Activision Publishing. “This is the must have launch title for the next generation of consoles, and we expect Call of Duty: Ghosts to be the most successful launch title for the Xbox One and PS4 by a wide margin. In fact, according to GameStop, Call of Duty: Ghosts is their most pre-reserved next gen title.”

In addition, the game has captured the number one slot on Xbox Live usage for its first 24 hours of release.

More than likely, the numbers will continue to pick up leading into the holiday season, especially with new versions of Ghosts being available for Xbox One and PlayStation 4.

Source: Activision

New Report Questions Twitter’s Value

First Facebook and now Twitter, Forrester takes aim at the value of the social site as Twitter opens itself up today at $45.17, which is a whole 73 percent above its IPO due to such high demand. For all those riding the wave out there today, take heed: when it comes to actually producing value for marketers, Twitter doesn’t satisfy.

In a report compiled by Forrester’s principal analyst Nate Elliott, a survey found that only 55 percent of marketers were happy with the business value provided by Twitter. While Twitter has a broad user base that continues to grow exponentially, especially internationally, the proven value of Twitter as a marketing channel has yet to be seen.

Furthermore, Elliott says that Twitter hasn’t sufficiently provided hard metrics, tools and advice that marketers need to thrive on Twitter. Fair enough, but Twitter appears to be making some great headway integrating social TV and infusing their newsfeed with photos. Innovation at Twitter is a fire that has only just been set alight.

Of note is Facebook’s response to Forrester’s previous report that brought Facebook ads to task, saying their report was “illogical and irresponsible.” Facebook has made metrics and tools easily available to marketers and is transparent about ad value, all of the things which Twitter apparently lacks. What Twitter has an edge over Facebook on is the ability to grow communities faster.

While Forrester may have a point, Twitter’s inherent value to marketers is obvious. We will hope it is just a matter of time before Twitter answers to the need for better and smarter tools for marketers without having to use data from outside apps.

 

Source: Digiday

Race Through Your Daily Drive

Even if you’re not getting your racing kicks on with Sony’s forthcoming Gran Turismo 6, you’ll still be able to interact with the help of your GPS.

Sony has announced that Polyphony Studios, the developer behind the upcoming sequel, will introduce a GPS coordinate data map, which users can download to their smartphone or tablet devices. From there, they can track their movement throughout locations around the world and then recreate a similar route within the game. The drive to the store will never be dull again!

In addition, a GPS Visualizer is also in the works, which lets users with cars that enable Controller Area Network (CAN) to utilize their real-life driving data, and see how it can be recreated in the game.

Finally, Gran Turismo 6 will also support 3D via a downloadable patch to be released later — similar to how Gran Turismo 5 did upon its release.

Gran Turismo 6 will arrive this December for PlayStation 3.

Source: MCV UK