Instagram is fast catching up to Twitter in number of users in the U.S., and the social network appears to be doing much better for engagement than both Facebook and Twitter when it comes to brand posts.
A comparison of the same posts on Facebook and Instagram from Red Bull shows that the Instagram video vastly outperformed the other. The study surmises that the uncluttered feel of Instagramâ€™s feed is what is propelling engagement on this channel.
SimplyMeasured found that only 71 percent of the Interbrand 100 are currently using Instagram and advise brands who are not yet on the platform to get there now. It is possible that brands may â€œransackâ€ the network and thus create a drop in engagement. When it comes to emerging platforms, it appears the earlier, the better.