Dressing Room For A Princess

BY

On the official website for Mirror, Mirror fans can participate in a lite engagement that allows them to customize a princess. Choose hairstyles and one of a wide variety of dresses and share the creation with friends on Facebook or Twitter. Stay tuned for additional playroom engagements.

Watch A Trailer And Score Points

BY

As part of the marketing effort for 21 Jump Street, Sony has released an interactive trailer that also teaches that there is much more to a couple of cops who look like kids binge drinking and abusing drugs in the most hilarious way. Check below to watch and learn. The interactive trailer details us on both the movie and the popular ’80s television show and informs us on how difficult the police entry exams can be.

Will Ferrell’s Facebook Friends See His New Movie For Free

BY

Will Ferrell’s Spanish language comedy Casa De Mi Padre opens this weekend, and the comedian has a special treat for his 3.5+ million Facebook friends. If you go to your local theater and tell them you’re friends with Ferrell on Facebook, they’ll let you in for free. Probably. Maybe. Unlikely. Watch Will try to explain it in a new video after the break, which he posted exclusively on Facebook.

Resident Evil 6 Announcement Used To Elevate Franchise

BY

Capcom announced Resident Evil 6 right around the time that Resident Evil: Revelations and Resident Evil: Operation Raccoon City, were coming out. When asked about it, Capcom senior vice president Christian Svensson confirmed that it was a strategy to elevate the franchise.

“We thought it would actually raise the awareness of all things Resident Evil, and as it turns out it did,” said Svensson. “Our pre-orders for Revelations and Raccoon City were both helped on an upward spike with the announcement of Resident Evil 6. The pre-orders for Resident Evil 6 are off to a fantastic start. The best start a Resident Evil game has ever had.”

When asked about the November 20 release date, Svensson said, “We’re saying, ‘Get the hell out of the way.’ We’re a big game. We’re letting you know we’re coming. We’re giving people plenty of room to move around us. The other part is the nuts and bolts of it. If we put our stake in the ground, we can start lining up retail channel promotions, etc.”

Source: GameInformer

Take The Galaxy With You

BY

Mass Effect 3 Datapad for iOS devices is the ultimate companion application for Mass Effect 3, the latest adrenaline-pumping game from BioWare & Electronic Arts. Receive in-app messages from characters in Mass Effect 3 after you interact with them in the game. Get up-to-the-minute news about BioWare and the Mass Effect Universe direct to your device. Review codex entries from Mass Effect 1, 2 & 3 and learn more about the thrilling story and characters that populate the Mass Effect Universe. Use your tapping skills to deploy fleets of ships to increase your chance of success against the Reapers in Mass Effect 3 single player mode. Influence the Readiness Rating of your troops directly from your iOS device. Spice up your device with the latest Mass Effect screenshots, videos, and wallpapers.

Sync Your Amex With Twitter And Save

BY

The American Express-Twitter coupons marriage is going so well that some of the merchant partners have already had to increase their cap limit to accommodate demand. Twitter’s viral nature seems to be driving a tidal wave of coupons getting nabbed by consumers. Within the first 48 hours, Amex saw more than 2,000 tweets with the #AmexMcDonalds hash tag, with customers sharing what they planned to order. By tweeting hashtag #AmexWholefoods, consumers receive $20 off purchases of $75 or more at the natural foods market made with their Amex cards. McDonald’s is offering a $5 discount through its #AmexMcDonalds hashtag. Best Buy, FTD, Zappos.com, Century 21 department stores, Gulf Oil, Cheese Factory, FexEx Office, Sports Authority, Seamless.com, and Ticketmaster are other launch partners in the effort. The @AmexSync account tweets confirmation of enrollment to receive the deal. Then, when consumers make qualified purchases, they receive the appropriate credit on their synced cards within days.

Save Gotham Anywhere, Anytime

BY

Available for iPhone and iPad, Batman: Arkham City Lockdown brings the gut busting action of the console game to mobile devices. The inmates have escaped and Batman has his hands full defeating an army of henchmen and some of his most iconic villains. Scour the rooftops and the seedy underbelly of Gotham City through a series of one-on-one battles with the Joker, Harley Quinn, Two-Face and more, as well as the Batman: Arkham City Lockdown exclusive – Deathstroke. Choose from several Batman skins and power-ups as you punch, kick and combo your way to cleaning up Gotham City. Use iCloud to seamlessly switch between the iPad, iPhone and iPod touch. Pick up on one device where you left off on another.

Let Shaq Make The Call

BY

For sports fans, it’s a truly existential question: The first two days of March Madness are among the sporting year’s best, but how do you get out of work Calling in sick is transparent, and vacation days are mighty precious to use up for marathon TV-watching sessions. Now, there’s a new option — having basketball legend Shaquille O’Neal call your boss to say the two of you are busy “hitting the beach” or “getting a style makeover.” That’s the idea behind “Shaq’s Big Excuse,” a March Madness-themed Facebook promotion by the Dove Men+Care grooming brand. To employ Shaq, just visit the brand’s Facebook Page, then click on the “Shaq’s Big Excuse” tab. There, you’ll find a range of options letting you stitch together the ultimate boss-juking, basketball-watching excuse, all in Shaq’s signature intonations. Lastly, enter your phone number and boss’s digits, and have Shaq make the call!

Tapjoy Registers 4 Million To Tapjoy.com

BY

Tapjoy has announced that Tapjoy.com has seen over 4 million registered users. The social advertising and publishing firm also announced that they are rolling out new features, including a better UI, more apps and an improved discovery tool.

“Our goal for Tapjoy.com is to provide a better way for consumers to find, share and engage with great mobile apps,” said Mihir Shah, Tapjoy CEO. “Research shows that consumers struggle with traditional app discovery methods and that they instead prefer to receive personalized recommendations for apps they’re likely to enjoy. The rapid growth of our user base is a testament to the strength of our discovery method. We’ve already helped millions of people find tons of apps that they love, and we look forward to helping millions more.”

Play Scrabble on Twitter

BY

Are you a Scrabble freak Well, there’s a new challenger: the entire Twitterverse! To help launch the board game Scrabble Trickster, TwitterScrabble is a whole new way to get people involved in the game from around the world, purely via Twitter, and laced with a daily best of the best competition. Users landing on the microsite are challenged to write the highest scoring ScrabbleTweet from a set of 100 random characters. So all you have to do is click away and then once you think you’ve nailed it, hit “Tweet” which posts your entry to Twitter for assessment.