Chase The Wild Rabbit

BY

In Cognac, France, where Hennessy is made, rabbits run wild. But the intriguing animals are rarely seen. Over time, people invented tales about them, about a creature that lives in people’s minds. This elusive Wild Rabbit is thought to drive people from one success to another. For 250 years Hennessy’s Wild Rabbit has been to build on their expertise to push their world class cognac ever closer to perfection. A new interactive website {link no longer active} has launched as part of Hennessy’s Wild Rabbit campaign. Designed to take the use on an interactive journey through the tales that make up the success of famous people over time (like Manny Pacquiao, for instance), the site is an interactive journey that allows each user to chase their own wild rabbit.

One Terran And One Zerg To Rule Them All

BY

Taking place later this year, the Battle.net World Championship will be the culmination of more than 30 eSports events run by Blizzard and tournament organizers. Known collectively as the StarCraft II World Championship Series, the goal is to identify a true global champion, as players enter and qualify through open tournaments starting at the national level. The National Championships are designed to allow local heroes to rise to the top and be recognized in their country. The top finishers at each National Championship will earn spots at their continental Finals events, which will be an all-out brawl between neighboring countries to decide who will represent their continent at the Battle.net World Championship.

Do you think you have what it takes to compete at the Battle.net World Championship? To earn a seed for a Continental Championship, such as the StarCraft II World Championship Series North America Finals, you must first qualify through the National Championship based on your nationality. National Qualifiers will be the grassroots-level events that will give a wide-reaching opportunity to StarCraft II players to test their mettle and traverse the “Road to Worlds.” These will be, far-and-away, the most open opportunity to participate in a global-scale tournament that Blizzard Entertainment has ever put forth. Partners and organizations will be awarded National Championship seeds to distribute as they see fit, whether it be through brand-new events and tournaments, or online and live events, or by simply adding the seeds to their existing prize pools. For more info, check the official blog.

Epic T-Shirt Contest For The Dark Knight Rises

BY

Design By Humans is looking for several artistic humans to design epic t-shirts, inspired by the upcoming, highly anticipated film The Dark Knight Rises, from Warner Bros. Pictures and Legendary Pictures. This exclusive contest is a rare opportunity for anyone to produce artwork for one of the most renowned movie entities on the planet and have a chance to get your design seen by the art department at Warner Bros. and The Dark Knight Rises filmmakers. From the top 10 finalists selected, the top 3 winners will be chosen by The Dark Knight Rises Director/Writer/Producer Christopher Nolan and Producer Emma Thomas. Collectively, finalists will have the opportunity to win up to $12,500 in prize money for their winning t-shirt design, with the top prize being $3,500. The contest starts now and we will be accepting submissions until April 11 at midnight.

A Music Video Game Starring Jasmine Villegas

BY

Microsoft is showing off the power of HTML5 and Internet Explorer with an interactive music video for teen star Jasmine Villegas. An interactive HTML5-driven experience that pushes the boundaries of what HTML5, JavaScript and CSS3 can achieve, the video is a remix of Villegas’ hit song, Just a Friend and it lives at JustAFriend.ie {link no longer active}. Various technical tricks that have gone into the experience are worth checking out for web lovers and developers alike. Once users enter the video — which integrates with Facebook — they become part of the experience. In addition to watching the video, users can take part in mini-games within the video itself, with their actions altering what appears on screen.

@WhatTedSaid

BY

The red band trailer for Seth MacFarlane’s Ted debuted this weekend online and it’s a tale about “a grown man (Mark Wahlberg) who must deal with the cherished teddy bear who came to life as the result of a childhood wish…and has refused to leave his side ever since.” The CGI bear, voiced by MacFarlane (channeling Peter Griffin), also has a social media presence. On the film’s official website, TedIsReal.com, links you to Ted’s own Facebook and Twitter pages. The entries are pretty funny so far, but a little NSFW, so beware. The Facebook page gives some good character background for Ted, even telling us that he was “born” on Christmas, 1985.

Suits Are Real

BY

The Men in Black III viral campaign has launched at the destination site TheMenInBlackSuitsAreReal. Fueled by a 14-year old blogger known as Bugeyes126, his continued updates to the site and Facebook page provide interesting real news stories and videos of the voice messages he requested. He also included a video {link no longer active} of himself talking about a clue he got that lead him to Clive’s Tattoo Parlor {link no longer active}. Here is a commercial for Clive’s. There are obvious hints on the website and video (like the legal disclaimer) that Clive is an alien, there’s not much else to the website or commercial. Stay tuned for more extraterrestrial action.

Your Loyalty Shall Be Rewarded

BY

To coincide with the launch of Season 2 of HBO’s Game of Thrones, a new promotion for the series has been launched on Facebook called Pledge Your Allegiance {link no longer active}. Fans can pledge themselves to one of the warring houses. Once pledged, fans will be able to claim a reward (wallpapers) or copy and paste and embed code and promote their house on their site. Fans can also enter to win a sweepstakes with prizes including an exclusive prop from the Game of Thrones production set, official script and poster signed by series creators Dan Weiss and David Benioff and part of the Game of Thrones cast, the book series signed by George R.R. Martin and an assortment of show merchandise.

Save Panem

BY

Panem needs you!  Embark on a daring adventure beyond the fence of District 12 accompanied by your most trusted Facebook friends and your favorite characters from The Hunger Games. Explore Suzanne Collins’ epic universe alongside Katniss, Peeta, Gale and the other characters of the novels and film. Hunt and trap in the wilderness outside the fence, then bring it back to trade in The Hobb. Visit Peeta’s Bakery, The Seam, the Justice Building and then escape from it all to a secret forest hideout that is exclusively yours. Join the rest of the fans and your Facebook friends as new adventures, districts and the official map of Panem are unveiled inside the game.

#markofthespiderman

BY

The Amazing Spider-Man ARG is in full swing. Here is a quick overview of all of the touchpoints. The mystery began with a backpack delivered to journalists. Inside, a variety of items, taken together, clearly painted a portrait of the bag’s owner: Peter Parker, the hero they call Spider-Man. Items included keys, tennis shoes, sunglasses, safety goggles, a chemistry textbook, pencils and a pencil sharpener, a protractor, screws, rubber bands, film rolls, contact sheets, urban-setting photographs, Daily Bugle newspaper article clippings, and a sketchbook filled with costume ideas and various equations by Parker attempting to figure out viable angles and trajectories for web swinging with maximum velocity. This delivery followed the trailer debut for The Amazing Spider-Man which contained a hidden message near its end. The words “The Mark of the Spider-Man” were hidden in metal webbing — a phrase that led to a new website: markofthespider-man.com. The site, which bears a Spider-Man insignia, contains six TV-like screens, all of which have static. There is a countdown clock under each screen as well, ending at different times today — with these city locations: Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle. “So, you’ve found us. If you support us, if you support Spider-Man, now is your time. Follow the Twitter accounts of our operatives in each of these cities. They’ll tell you where to go to uncover the next step. For this pursuit we ask that you please be over the age of 18. Be safe, and good luck. We’re counting on you.”

Make Your Indecision Wisely

BY

Let Comedy Central’s Indecision keeps you and your iPad or iPhone company through the highs and lows of the 2012 election. There’s no video content available in the app, but there are plenty of other things you’ll like. The app includes an interactive Peanut Gallery, featuring real-time Reactions that let you react to news shows, debates and other events while following live commentary from Indecision bloggers and special guests.