An Overview Of The Dark Knight Rises Social Campaign

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Across the web, pages of the Gotham Observer have begun to appear online. Harvey Dent Day is being celebrated, stories about a rash of burglaries and a construction site being ransacked. All of these things seem like obvious precursors to events in the movie, but there is one ad at the end of the paper for Rykin Data that seems curious. The Rykin site {link no longer active} has a patent application for a system that will purge someone’s digital records in their entirety.

How will this be featured in The Dark Knight Rises?  Maybe it’s a new kind of tech in Gotham?  What do you think?

Mountain Dew also has launched an extensive viral site (link no longer active} for The Dark Knight Rises with plenty of movie-related areas to explore, exclusive items to check out and contests to enter.  The most interesting thing to come out of the site so far is a letter from Wayne Enterprises’ head of R&D, Lucius Fox addressed to a reclusive Bruce Wayne.  In it, Fox expresses his concern over Wayne’s absence, the growing frustration of the board members, a mysterious project that’s sucking up an “astronomical” amount of capital.

The letter can be found in the “Applied Sciences” area of the Mountain Dew website. Dewgothamcity {link no longer active}is chock full of original content unlockables, digital engagements like the Tumbler Designer, digital and real world rewards and gated content (inside the Bat Cave of course). Fans can earn points by registered codes from bottles of Mountain Dew and win a chance to attend an advanced screening, a signed script, a limited edition Xbox, a replica of the Batman or Bane mask or Gotham Rogues gear.

 

Step Up To The Magic: 2013 Challenge

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Are you ready for a sneak preview of select cards from the upcoming Magic 2013 Core Set and jump into playing a demo of Duels of the Planeswalkers 2013 Produced by the Ayzenberg Group, the “Magic: 2013 Challenge” allows you to share with your friends on Facebook to unlock the next preview card and exclusive in-game content!

Click “Share to Unlock rewards” and Facebook will post on your wall, allowing you to add a personal message to get your friends to “Like” and comment as much as possible. You can re-post each unlocked card once a day. The more “Likes,” comments and shares each card receives, the faster you will help unlock the next card!

Once the community has achieved the percentage of shares, likes and comments required to reach the next preview, the whole community will gain access to that new card. Every time a card is unlocked, another new card will be available to unlock, so you can immediately start sharing again! Check in every day to see how the community is advancing, as well as a tally of your efforts!

Not sure what type of Planeswalker you might be? Take this test to find out.

 

How Much Haggis Can A YouTuber Eat?

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Produced by the Ayzenberg Group, Brave: The Video Game Challenge Course kicks off today on the Disney Interactive Studios YouTube channel. YouTube stars Tobuscus, Katers17, DaneBoe and OlgaKay challenge their fate on an obstacle course to discover who is BRAVE.

The course is comprised of obstacles made to mirror events in the game/movie (i.e. dunking the suitor, finding the wisp, etc.) Ayzenberg made things a little more interesting by adding in things such as a chocolate covered slide, cool whip inside balloons they needed to pop and having them eat Haggis. At the end of the first video, fans are allowed to choose which famous YouTuber they want to see run through the challenge, obstacle course.

 

Weyland Mission Recruitment

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An interactive website for Ridley Scott’s Prometheus lets fans dive into a transmedia and interactive experience that redefines the typical movie site or portal. Working closely with Microsoft, the Project Prometheus Training Center and each engagement contained within has been built in HTML5 and works on modern browsers, such as Google Chrome and Safari, but the experience works best on Internet Explorer 9. Users begin by logging into the Project Prometheus Training Center with Facebook or Twitter. A user’s score will then appear on a leaderboard that is updated in real-time throughout the day and in a way that can be compared with friends. 79,700 is the highest score possible across all tests. How high can you score

Most of the content wrapped up in the Project Prometheus Training Center is game based. The games range from puzzles and logic quizzes to reflex tests. In the “agility” test, for instance, users have to move their way through an obstacle course using the arrow keys on the keyboard to move left and right. In the “G-Force test,” users are tasked with keeping their mouse cursor in the center of a grid, despite the “G-Force effect” imposed by the browser. In the “spatial relations” test, users match Tetris-like pieces in the correct position in a limited amount of time. The most impressive game is the “pre-cortex” test, which is a 3D Rubik’s cube and logic puzzle with varying degrees of difficulty. This test is only available in IE 9.

 

Rob Gotham Blind

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Setting the stage for the much anticipated The Dark Knight Rises, Warner Brothers is drumming up excitement with this game tie-in that lets players rob Gotham City blind during Bane’s powerful uprising.

The Fire Rises casts players as henchmen, out to get their own piece of Gotham’s pie. With lackeys of their own, players secure territory, spawn various crew members to take out a relentless stream of deadly security officers, and loot valuable gear from nearby buildings, all before Gotham PD shows up in full force and puts an end to your crime spree.

To pull off big heists, you will have to mix-and-match your squads, spawn them from sewer covers quickly and efficiently, and arrange them around the battlefield in just the right way to buy your looters valuable time. Steal enough goods and you will unlock more crew members, including Catwoman herself.

Revenge Solves Everything

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On the official site for Dishonored, a series of gated engagements have been revealed. Entitled “Paths of Revenge”, these engagements are designed to pique the curiosity of the user and reward them with game related downloadables (i.e. screensavers). Each engagement is housed at its own individual URL. The first one is at revengesolveseverything.com and the second one is at weaponsofrevenge.com. The first engagement allows fans to manipulate a metal mask by rotating and exploring. The next engagement begins with a futuristic mousetrap being set down and two plague rats begin to sniff it. Eventually the trap releases spraying blood everywhere resulting in a reward for the user. Stay tuned for more engagements to come.

 

Starhawk Uplink Now Online

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The official companion mobile application for Starhawk is now available on iOS and Android devices. With the Starhawk Uplink app you can easily check out detailed player and clan stats, while staying current on the all of the latest Starhawk announcements and community news/events, all on the go, anytime, anywhere. To download the app, use the following links: Android devices / iOS devices {links no longer active}.

Once you’ve downloaded the Starhawk Uplink to your mobile device, you’ll find a wealth of information available on all of the player weapons, Hawk weapons, and Build & Battle structures.

The Starhawk Uplink app is totally free, and it’s a way for diehard players to always stay in touch with Starhawk. And for those of you who haven’t picked up a copy of Starhawk yet, you can still pull down this app and learn more about the game and the exciting community of Starhawk followers.

App features include:

  • Access to clan information: You can view your clan invitations, clan leaderboards and statistics, and search for new clans to join or challenge.
  • View player and weapon stats: You can view your player and weapon stats from all of your online action in Starhawk.
  • Track other players: Want to see how your stats compare Look at stats for your PSN friends, clanmates, and other players you meet online.
  • View the Starhawk leaderboards: See how you rank against your friends, clanmates, and the rest of the Starhawk community.
  • Access Starhawk community strongholds: You can link to various Starhawk social sites, as well as directly link to gameplay videos and other Starhawk community-driven sites.
  • Browse The Armory: An encyclopedia of information on all troop and Hawk weapons and Build & Battle structures.
  • Stay up to date: Our news ticker and game announcements section ensure that you are completely up to date on all the latest and greatest Starhawk news.
  • The Starhawk Uplink runs on the following devices: iTouch, iPhone 3G/3GS/4/4S, as well as all versions of iPad and Android devices, including the Sony Tablet S and Sony Xperia Play mobile phone and all Gingerbread Android devices. Kindle Fire support is coming soon.

Facebook App Center Launches With Nearly 600 Apps

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Facebook has unveiled App Center today: an “App Store” for iOS and Android that features both native and web apps that utilize Facebook integration in some way. The App Center features about 600 apps, and Facebook will offer personalized recommendations, presumably based on its social knowledge of each user. App Center will be featured prominently in mobile on iOS and Android, Facebook’s full desktop site, and on Facebook’s mobile site.

Facebook is adding a top-level “App Center” link to the lefthand sidebar of every desktop Facebook page. Once there, users can browse for apps in categories or search — and having found an app, they’ll see your standard screenshots and descriptions. On mobile, you can directly launch the appropriate app store for installation. From the desktop, you can click a “Send to mobile” button to get a link for installation as well.

It should go live for U.S. users at www.facebook.com/appcenter and within Facebook app updates soon.

Rise To The Challenge

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Warner Bros. Pictures and the Chrysler brand have teamed up to bring fans the opportunity of a lifetime surrounding the July 20 release of The Dark Knight Rises, the much-anticipated conclusion to the blockbuster Dark Knight trilogy. The “Imported from Gotham City” contest, allows fans to create an original co-branded TV spot featuring these two iconic brands. The top three finalists will be announced online while director/writer/producer Christopher Nolan will select the winning spot, which will debut on television around the release of the film.

Contestants will have two weeks to create their “Imported from Gotham City” original commercial utilizing a suite of assets, including Chrysler 300 car footage, film footage and music, which stems from the trailer that contestants can remix for their spot. At the conclusion of the contest, a gallery of submissions will go live on Saturday, June 30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.

The winning spot will be determined by a number of judging criteria, including public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning commercial on national television the week of the film’s release — watch for specific date and airing details to be announced shortly. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of The Dark Knight Rises on Monday, July 16.

Playing off Chrysler brand’s “Imported from Detroit” advertising campaign, the contest pushes the realm of the user-generated contest to a new level, allowing fans to take to the driver’s seat and test their creative skills within the world of Gotham City.

Apart from the winning contest spot, Chrysler will unveil another 30-second, co-branded television spot titled “Imported from Gotham City” in celebration of the partnership with Warner Bros. Pictures. Directed by Stacy Wall, the spot was designed and shot to look and feel similar to the world of the The Dark Knight Rises. Featuring a 2012 Chrysler 300, the spot will make its broadcast debut on Tuesday, June 19, on the NBC network. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.

For fans of the film, “Imported from Gotham City” merchandise including t-shirts and hats will be available for purchase at Chrysler’s “Imported from Detroit” site at www.ifdstore.com.

For more information and the official rules regarding the “Imported from Gotham City” contest, visit www.importedfromgothamcity.com {link no longer active}.

Are You Ready For The Rock Of Ages?

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The official website and Facebook page for Rock of Ages is loaded with engagements that let fans show off their excitement and get ready for the show. Rock ‘n’ Roll Shout Out is a URL destination engagement that lets fans send their friends a Shout Out from the band Steel Panther. Fans can choose from a series of different, funny videos and share via Facebook, Twitter, Google+ or via e-mail.

On Facebook, the app Band Name Creator fans are asked the question, “are you ready to rock?” After answering a few short questions, they are given their band name. At the destination URL rockofagesexperience.com, fans can record {link no longer active} and upload a video of themselves singing “I Love Rock ‘n’ Roll” and share with friends. Featured videos and fan videos can be sorted by likes and date to view.