Twitter: Publisher Or Distributor?

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Twitter’s decision to suspend a British journalist’s account raises many questions about the company’s behavior. Perhaps the most important one is to what extent Twitter’s filtering and curating features could make it legally liable for the content flowing through the network.

Read the full story at GigaOM.

 

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Google Wildfire Spreads Awareness Of Facebook Fan Impact

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Wildfire, acquired by Google recently, looked at 10,000 Facebook campaigns during the past nine months, from sweepstakes and contests to trivia and quizzes. They discovered that for every 10 brand advocates who join a social campaign on Facebook, 13 new friends engage with the campaign.

Find out more information like this at Media Post.

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Retro Olympic Action

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Presented by the Guardian U.K. interactive team, “Could you be a Medallist “ is an 8-bit style retro game where you can see how you would do in the Olympics. See how your personal best in the 100m, 10km, 100m freestyle swim and bicycle road race compares against the all-time greats – and whether your time would have ever earned you a place on the podium. You can also share your results with your friends on Facebook, become a keyboard warrior, unlock secret codes and much more.

Try it with some cheat modes:

Turbo charge mode: up up, down, down, left, right, left, right, b, a

Jesus mode: jesus

Crackle mode: konami

All-round weirdness: debug

#NoHopeLeft…Across The Globe

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The “viral” phenomenon behind Resident Evil 6 is showing evidence of it spreading at nohopeleft.com. The C-Virus is taking a grip on a global level, so visit the site and start to warn your friends through Twitter to be part of the new C-Virus World Map.

In the past two weeks, approximately 8000 sightings and counting have been reported. Global sightings have been recorded, but how it is getting transmitted is still unknown. People are disappearing, dying or hiding, or just praying for their lives. Help track the spread of this and according to the blog that will help work out what it does and how we all might be able to avoid it before it’s too late.

Efforts to contain it within North America have failed, with Mexico City being totally overrun. It can only be a matter of time before it spreads throughout the entire South American continent.

Western Europe has been hit badly too. Although the only saving grace is that it seems to have spread less east of this. Can we pray that there is some level of resistance

 

Be A Martian Today

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Visit the official NASA site for “Be a Martian” and begin your virtual exploration of the human-robotic partnership of the new Mars rover Curiosity. Log in to the site or just be an anonymous tourist and BeAM (stands for Be A Martian) will keep you updated on Mars and the BeAM community.

The goal of the site is to extend the shared abilities of NASA/JPL-Caltech and Microsoft to participate in discovery and life-long learning as members of a global, space-faring society.

According to the site:

“We’re currently in an age of virtual exploration and the human-robotic partnership. Robots are extensions of ourselves, venturing where we cannot (yet!) go. Robots in turn rely on us to interpret the discoveries they send back on our behalf. In these decades, we venture beyond our home world for the first time. In history, it is what we will be remembered for as a culture. Space exploration is no longer limited to the intrepid few, but is open to us all as members of a spacefaring society. Be part of exploration and discovery in these times, and personally contribute to the expansion of human knowledge for all of us now, and as a legacy for those who follow. Become an explorer. Be A Martian!”

Download the Be A Martian app prior to landing–available for most mobile phones (iPhone, Android, and Win 7) to get up to speed on the latest discoveries from Mars wherever and whenever, as you’re doing your own roving “on the go” here on Earth.

See the latest mission images of our spacecraft and those returned from the Red Planet and learn about Mars and all the active missions. Get up-to-the-minute news and check out behind-the-scenes videos featuring people on the missions.

To learn more about NASA’s Mars Exploration Program, visit this site.

 

A Post-Apocalypse Narrative Crosses Screens

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Tom Hanks’ ‘Electric City’ {link no longer active} is an animated sci-fi video series 90-minute, 20-episode series airing on Yahoo. Airing over three nights, “Electric City” is being touted as a “first-of-its-kind, 360-degree online interaction of digital, social, mobile and gaming media.” In the series, the world has ended and the Electric City stands as a symbol of peace and security in the rubble. But underneath the veneer of order there are secrets, back-alley dealings, daring chases and murder. Each episode is just a few minutes long; the first 10 will premiere the first night, and the remaining episodes will be released over the next two nights.

An interactive map on the official destination will reveal different locations in “Electric City.”

On iTunes {link no longer active}, “Electric City The Revolt” can be downloaded for .99 cents. In Electric City The Revolt — you play a rebel character Frank Deetleman, who plays a key role in the uprising against Wire Central. You have to lead the revolt in your mission to fight for freedom. Freedom from the dictates of Wire Central, freedom of will, and freedom to breathe in a free city! Also available for Android {link no longer active} for free!

Social Media Receives Nearly 50 Percent Of Revenue From Ads

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Gartner estimates advertising will contribute $9 billion to social media global revenue of nearly $17 billion this year, up from $12 billion in 2011. The approximate 43 percent increases supports stronger social signals that find their way into search, mobile and premium display ads.

“There is now a social element to most websites, for example, most email services have integrated chat rooms for their users, and travel booking sites allow users to leave messages about their experiences,” notes Neha Gupta, senior research analyst at Gartner. “However, we have only included dedicated websites in our definition and not online environments with social features.”

 

Read more at Media Post.

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Google+ Users Enthusiastically Following Brands

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The number of people following the top 100 brands in the Google+ social network rose 54 percent to 12 million in the past two months, according to BrightEdge . The top 10 brands have more than 9 million followers, accounting for 75 percent of the Google+ total follower base.

“Our brand customers focus on channels from which they can drive measurable traffic and conversions,” said Jim Yu, BrightEdge CEO. “Google has Google+ content in their search engine results pages, and Bing has both Facebook and Twitter results in their SERPs. We see brands trying  more than one channel.”

Read more at Media Post.

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Olympic Brands Not Using Social Media Well Enough

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Research seen by Marketing Week reveals that London 2012 sponsors must use social media in a more sophisticated way if their messages are to reach the global Olympic audience.

Most of the Olympic sponsor brands don’t yet appear to be strongly associated with the Games on Twitter. Worse, YouGov’s BrandIndex tool, which measures brand health, shows that few of the sponsors appear to be significantly benefiting from their association with London 2012.

Find out more at Marketing Week.

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