Big Boots Have Launched!

BY

The new Matchbox Big Boots figures are two-inch figures that have large weighted feet that allow them to stay upright no matter what. They can be launched, tossed, or dropped, and they will always land on their feet thanks to their big boots.

Produced by the Ayzenberg Group, the official URL destination for Big Boots features the heroes saving the day in two diverse locations: Bootsburg and Bootlandia {link no longer active}. The simple, easy to navigate fun site makes it easy for kids and parents both to explore the worlds of Big Boots. Kids can interact with element on the page, explore and discover bits of fun audio, download a cool desktop poster  {link no longer active} or secure some downloadable coloring sheets to extend their experience. The site also performs on a mobile tablet and phone giving kids access to the world of Big Boots anywhere they go.

Click here  {link no longer active} to check out the original Big Boots theme song or explore the world of Big Boots on the official Matchbox YouTube channel  {link no longer active} featuring several commercials also produced by Ayzenberg.

 

Why Agile Marketing Is The New Brand Management

BY

There’s been a gap between digital marketers and traditional brand managers for years, one dealing with immediate circumstances and the other dealing with researched strategies. With social media combined with agile marketing, both types of messengers can work better together and achieve something great.

That’s what Simon Ward, director of strategic development at Ayzenberg, argues in an article penned for iMedia Connection.

Find out more in this iMedia Connection article.

—

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.

Facebook: Not The Be All And End All Of Social Media Strategies

BY

Many companies believe that engaging with their customers on Facebook is the ultimate goal of any marketing campaign. It might be more beneficial, however, to engage with customers using smaller, more personal interactions rather than larger company mandated ones.

Get the full opinion at BusinessesGrow.com.

—

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.

Social Significance In Search Rising

BY

Online search agencies and their clients may notice the impact that recommendations contribute to paid and organic search engine results. Because of this, it makes sense to run an integrated media campaign around a product launch or announcement in advance of the introduction to gain social recommendations based on specific keywords.

Find out the full story at MediaPost.

—

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.

Integrated Campaigns By Brands Needed Reach Connected Consumers

BY

Digital strategies such social marketing will influence at least 80 percent of consumers’ discretionary spending by 2015, according to Gartner. In light of that, The Marketer’s Guide to Multichannel Campaign Management suggests looking towards integrating campaigns like email, social, search, voice, video and more with each other.

Find out more at MediaConnection.

—

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.

The Night Market Is Open

BY

To coincide with the launch of Sleeping Dogs, Square Enix has launched the Night Market where fans can check out bonus content and get more details about survival on the streets of Hong Kong. The site includes an Easter egg treasure hunt, teasers, pre-order bonuses and DLC details, plus an exclusive Takedown video for you to unlock which showcases some of the game’s most brutal finishing moves.

The “special video section” features vehicles and bike gameplay, martial arts and hand-to-hand combat videos, plus special sections on the cops and triads who populate the streets of Sleeping Dogs.

Lastly, keep an eye out for “No More Fun and Games,” a special Sleeping Dogs Remix music video which mixes live action and gameplay sequences. The video features the brilliant rapper, The Game, and is directed by Ryan Wick.

Check out the shop to access different pre-order incentives at participating retailers.

Unleash Your Inner Serj

BY

Serj Tankian is best known as the vocalist and songwriter of the rock band System of a Down. Download I am Serj {link no longer active} and start remixing the tunes from his 3 solo albums, including his newest release Harakiri.

Create your own songs or explore the world renowned hooks of this master songwriter. Serj has opened the doors for you to a powerful new way to create music.

Created by savageApps, the company behind I Am Beatbox  {link no longer active}, you will be able to choose from 30 packs of loops and create billions of loop combinations. Songs can be exported as MP4’s and shared to Facebook or saved as custom ringtones.

Take A Tour Around Old Hollywood

BY

TCM (Turner Classic Movies) wants to take you on a unique journey with our new Hollywood Tour app {link no longer active}. Visit over 100 classic film locations and celebrity homes in the Hollywood area each with extensive background information, photos and more. Loaded with fascinating content on the homes of celebrated classic film stars and film locations, use the app to visit the homes of great stars of yesteryear as Gene Kelly, Kirk Douglas, Bette Davis, and many more. See historic film locations like Schwab’s Pharmacy, The Hollywood Bowl, and many of the major Studios. The TCM Hollywood Tour app is your special tour guide to the very best in classic film locations to visit in Hollywood.

Not in Hollywood? No problem, use the app’s “Self-Guided” tour to visit each location and view photos, video, and background history on each location.

Special features include geo-location services to guide you to each destination and a “warm” finder to assist you in nearby locations. Use a special Augmented Reality View Finder using your camera phone to pinpoint locations. Earn badge rewards for each location and enjoy the special Introduction by TCM host Robert Osborne.

 

Tag Olympic Gold

BY

Use Shazam in the U.S. to tune in and tag Olympic moments on NBC. Starting with the Opening Ceremony right through to the Closing Ceremony, you’ll be able to use your Shazam App anytime during the broadcast on NBC to experience more of the London 2012 Games.

Whether you’re a die-hard Olympic fan or casual viewer — we’ve made it easy for you to get the information you want most from the Games.

  • Keep up with the schedule of events
  • Learn more about the athletes through competitor bios, news and photos
  • Get up-to-the-minute results on all events
  • Keep track of the medal tally
  • Take part in interactive viewer polls
  • Check-in and join in the social conversation
  • Download the NBC Olympics apps

To stay up to date and get the latest news and stats tag as often as you like during the Games, plus get in the conversation with us on Twitter, Facebook and Google+ {links no longer active} and share your favorite moments.

If you don’t already have the latest version of Shazam on your phone, be sure to download it here on iTunes App Store and Google Play {links no longer active}.

 

Facebook Tool Thismoment Goes Beyond ‘Likes’

BY

Consumers are often reluctant to share their brand preferences on Facebook, since they don’t trust Facebook’s privacy controls. To counter this, Thismoment is using Facebook’s Open Graph to generate stories about the Facebook member’s interaction with the brand.

Find out the full story on Media Post.

—

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.