Twitter Turns More Visual, Mobile Friendly With UI Upgrades

Twitter has launched a major upgrade that gives users more personalization options on their page. The new look is reminiscent of changes introduced by Facebook when it launched Timeline earlier this year.

The most prominent change is the addition of a cover photo for users’ profile pages. The dimensions differ from Facebook’s Timeline covers. The effect is the same in making photos the first big impression when visiting Twitter profiles. The cover photo appears no matter where users access Twitter accounts, whether online or through a mobile device.

The photo stream on the left side has become much more prominent, encouraging people to browse through photos more easily and perhaps factor tweeted images into whether they choose to follow a user. The change should give brands the opportunity to further reinforce their style and messaging through photos.

Twitter has also redesigned its apps for mobile and tablets to reflect the changes and add new functions, such as the ability to swipe through photo streams. The company calls the new features “our first mobile strategy.”

Speaking on NBC’s Today show, Twitter CEO Dick Costolo described the new version of its iPad app.

“We rebuilt Twitter for iPad from the ground up to make it fast, beautiful and easy to use,” Costolo said.

While the changes were announced nearly two weeks ago, some are estimating that less than ten percent of brands have taken advantage of the new features.

What Do You Fear?

A new ARG for Hunted, a new Cinemax drama revolving around the ominous-sounding Byzantium Security International utilizes elements from the fictional company’s name and image baiting the Occupy movement. Out-of-home ads were placed on and around Wall Street, and banners on WallStreetJournal.com really rubbed that in.

They direct people to a game at ByzantiumTests.com, a five-part job application that’s appropriately byzantine. Developed in part with a cognitive psychologist, the tests combine Facebook integration, emotion recognition technology, logic and spatial puzzles, personality tests and subliminal commands. A magician from The Magic Circle, a London-based magician society, helped further trick out the site.

For outreach, writers and bloggers were sent a wooden puzzle, in the shape of the Byzantium Security logo, that was a challenge to unlock — with a flash drive inside containing media materials.

 

 

Paris Vs New York Animated

Based on the very popular ‘Paris vs New York’ graphical book by Vahram Muratyan, Tony Miotto has now turned the series into an animated comparison in the video below. Landmarks, habits, things that make each one of the two cities unique are put next to each other in the video, which  gives a great overall look at the two landmark metropolises.

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Finding Nemo Apps Make A Splash

To coincide with the re-release of Finding Nemo 3D in theaters everywhere, an expanded interactive experience following Nemo’s journey is available in two new apps for iOS devices.

Experience the magic of Finding Nemo as an animated and interactive comic. Follow the step-by-step how to draw to be able to recreate the characters of the movie.

Enjoy music and sound effects and a special gallery with sketches and original art from the movie! Follow Marlin and Dori as they cross the Ocean looking for Nemo and meet fantastic characters like Bruce, Gill, Squirt and Mr. Ray. Tap on a special icon in the comic’s panel to explore secret sections presenting a rich gallery of images, sketches and paintings created by the artists behind the movie.

Also splashing into the App Store at the same time as Finding Nemo in 3D, find all your favorite characters star in a spectacular storybook app.

This retelling of the story features stunning illustrations, cinematic animation, word-for-word narration, delightful sound effects, as well as the best voice talent “in the ocean”. After enjoying the story, continue the Finding Nemo fun with interactive puzzles, painting and matching activities, and a hilarious Whale Chat with Dory game!

 

Announcing the [a]list daily mobile app! Developed in-house by Ayzenberg Group, the [a]list daily for iPhone, iPad and Android delivers our same great daily content in an elegant app that’s perfect for viewing on the go.

Get it FREE for iOS!

Get it FREE for Android!

Three Campaigns Get Creative With Election Buzz

Interest in this year’s election is starting to crescendo as voting day nears, and three brands have found a way to embrace the buzz despite the usual contentious atmosphere. Maker’s Mark, Boston Market and Game of Thrones are each running social campaigns with tongue in cheek political spins.

Maker’s Mark is taking the most direct approach. It’s pairing high profile left-right political duo James Carville and Mary Matalin in a campaign themed as “The Cocktail Party.” It includes a series of YouTube videos starring the two. One of its more creative tactics is selling branded yard signs with the slogan “I Support the Cocktail Party 2012.”

Boston Market is promoting the choice between chicken and turkey dishes as “Left Wing vs. Right Wing,” with a couple of clever videos mimicking negative political ads for each side. The intro to each video is worthy of a Saturday Night Live digital short.

The second season of HBO’s Game of Thrones was one long political power struggle. It’s only fitting that the show’s marketing team recognized the opportunity to jump on the election wagon to keep buzz going for season three. The show is running a Twitter campaign asking fans to vote for who they think should run the kingdoms of Westeros using the hashtag #WesterosElections.

While brands such as Dr. Pepper and Dos Equis have found themselves caught up in controversy in a politically heated environment, these three are turning interest in the elections to their advantage.

Find out more at ClickZ.

 

Announcing the [a]list daily mobile app! Developed in-house by Ayzenberg Group, the [a]list daily for iPhone, iPad and Android delivers our same great daily content in an elegant app that’s perfect for viewing on the go.

Get it FREE for iOS!

Get it FREE for Android!

Share Victory To Facebook

MyPES is a free Facebook app that allows you to quickly link and manage stats in Pro Evolution Soccer 2012 for PS3, Xbox 360, and Windows PC. With myPES, you can manage your results and view the informative tables and statistics in order to improve your gameplay. MyPES for Facebook runs on each browser for computer, tablets and smartphones. Using myPES is completely free of charge.

If you install myPES and link it with PES 2012, you get twice the GPs after every 1-on-1 match and twice the bonus in Master League.

Compete with your Facebook friends for the top of the standings in Private Leagues and become No. 1 on the global myPES rankings. Share your match results with your friends on your Facebook wall. Create groups or join other groups to meet many new PES players. Unlock numerous badges and master a variety of challenges!

Compare your results and gameplay with other PES players. Find matching opponents using your myPES statistics and ranking. Compare your personal statistics with the global myPES stats. Analyze your statistics to improve your gameplay.

 

Music Focused MySpace Readies For Re-Launch

The long awaited launch of a revamped MySpace is underway, and it looks like it wants to be the MTV – Music Television, not the reality show channel – for a new generation. The new stewards of the social site, which includes part owner and creative director Justin Timberlake, have long promised that their revamped MySpace would again become the hub for popular music, aspiring musicians and their fans.

Speaking as the site entered beta testing last year, Timberlake said, “There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place.”

In that sense, the first peek doesn’t contain any major surprises. As the teaser video shows, a slick new UI resembling a cross between Facebook and Pinterest seems to be loaded with features for easily posting and pimping music. The video also gives a glimpse at tools useful to aspiring artists, such as the ability to promote shows and track and identify influential fans.

News Corp. bought the once mighty MySpace for $580 million in 2005. It unloaded the site last year for $35 million to Specific Media , which includes Timberlake as an investor. According to ComScore, traffic to MySpace fell by half between 2010 and 2011 but the site has since stabilized. It drew 26 million unique visitors in April, a slight uptick from late last year.

Find out more at MySpace.

 

Be Your Own Bond

Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign. Launched to coincide with the release of the upcoming James Bond film Skyfall the interactive campaign features Daniel Craig and new Bond girl Bérénice Marlohe (as Sévérine).

Called “Crack the Case,” the mini film takes viewers on a train through snowy Siberia, challenging them to complete several tests while dodging Soviet-esque villains. Die-hard fans will notice that replica James Bond film props, such as the Spectre ring from Dr. No and the Faberge egg used in From Russia with Love and Goldeneye, make cameo appearances.

In an immersive experience, viewers are prompted to enter their name, gender and even have the option of uploading a photo (or continuing with a “secret identity.”)

 

A 46-foot Wide Interactive Comic

The popular webcomic xkcd has posted a massive black-and-white drawing called “Click and Drag”. Explore it from every possible angle by dragging your way through the image in its relatively limited frame. Explore artist Randall Munroe’s mountainous landscape from side to side, delve into the subterranean depths or sweep the skies looking for airplanes, levitating jellyfish and other oddities. It’s an amazing accomplishment, packed with Easter eggs, such as a Super Mario Bros.-esque series of pipes, which extend down, down, down into vertical caves with “walls worn smooth by billions of tumbling Mario corpses.” Browse a mashup of the full image here. This isn’t xkcd’s first ambitious art project. If you missed it, be sure to revisit Munroe’s awe-inspiring look at “Lakes and Oceans” around the world.