Those that ‘like’ the Resident Evil page on on Facebook can now access Shared Nightmare, an interactive video created by Capcom to promote the October 2 release of Resident Evil 6.
Facebook application that allows users to share their the experience of global chaos as the ‘C-Virus,’ is unleashed. Users can personalize the video by including their friends, and even send them a final message in the middle of the video.
Three brands took it on the nose this past week on social media for getting caught up in politics. Dr. Pepper, Dos Equis and a local Midwest theme park all spurred online firestorms between politically left and right leaning consumers, adding to a recent trend of companies jumping in or inadvertently caught up in the politically charged pre-campaign environment in the US.
Dos Equis parent company Heineken is dealing with a real pickle, where the actor who portrays its mega-popular spokesman The Most Interesting Man Alive exposed his political leaning as a Democrat. In Dr. Pepper’s case, where the beverage maker released an image equating discovering Dr. Pepper with human evolution, the fallout could mean the end for the iconic image of monkey-to-man evolutionary progress in sponsored messages.
Find out more at Digiday.
Facebook is testing in-app mobile ads that look nothing like Facebook ads, using an undisclosed number of ad networks to serve banners and interstitials. It takes the company and its trove of personal information one step closer to forming an ad network of its own. Facebook said the ad exchanges won’t be able to access its users’ personal information. The move in mobile is in line with recent comments by Zuckerberg, who said at TechCrunch Disrupt, “We’ve transitioned now and we are a mobile company.”
Find out more at Ad Age.
Enter to win a trip to Dublin Ireland in the Snow White and the Huntsman Conquer The Kingdom Instant Win Game. Win instant daily prizes day like a box of Balance bars or Target and Best Buy gift cards.
To win, players must create an account and explore the Kingdom and complete four challenges (at the Queen’s Lair, Dark Forest, Sanctuary and Castle ) to earn spells for your spell book.
Watch videos and explore the Huntsman’s Allies to uncover bonus spells. The spells you earn will be inscribed in your spell book. Visit the mirror daily to submit your spells for more chances to win the grand prize trip to Ireland and to discover if you’ve won an instant prize.
Different mini-games like a photo hunt to find a raven, pledging your allegiance by sharing to either the Dark Army of the Queen or the Rebellion, or answering trivia will unlock spells.
Unlock additional spells and chances to win by visiting partner sites that will be distributing codes on Facebook and Twitter.
Twitter shut down automatic tweets to LinkedIn back in July, saying it wanted to maintain”the core Twitter experience” for users. By trying to keep its audience where it can hit them with ads, it may be chasing away a valuable segment of it – those who prefer communicating within their professional circles on LinkedIn.
Find out more at VenureBeat.
Pinterest has a reputation as the female dominated social network, and figures seem to back it up. Percentages for how much of the network is constituted by women range from 70 to nearly 90 percent. What will it take to turn on men to the service It might come down to seeing how other men are using it.
Find out more at Business 2 Community.
As Facebook’s Open Graph has grown to include actions users take with third-party applications, so have the ways in which marketers can harness it to connect with consumers. That includes greater insight into consumer behavior and the potential to drive further convergence of owned, earned and paid media in integrated campaigns.
Find out more at iMedia Connection.
Bethesda has released “The Drunken Whaler,” the song backing Dishonored‘s excellent E3 trailer from this year, as a free download.
Not only can you download the song, but you can also grab the stems and submit your own remix to Bethesda’s official Remix Competition. Place in the top ten, and you’ll win a free copy of the game, a T-shirt, and a poster. The grand prize winner will be featured in an interview on the official Bethesda blog.
Sharpen your skills with Dishonored – Rat Assassin for iPhone and iPad. In a cut throat world, the boldest measures are the safest. Help rid the Dunwall streets of plagued rats, one slice, dice, and crossbow shot at a time. The perfect training for a supernatural assassin.
Watch ABBA’s videos from 1974-1982 in the ABBA YouTube Interactive Timeline! Click the ‘Back’ and ‘Next’ arrows in the video to navigate through the years, and select any of the videos to start playing!
Available on iTunes and Google Play, the Sons of Anarchy App is an immersive, interactive experience that brings never before seen content exploration, shop-able gear from the show, and introducing ‘Perspective’ — a feature rich, virtual view of the SOA clubhouse, use the app when watching Season 4 on Blu-Ray/DVD or Season 5 live, which debuts this week.
