Ice Age Launches A Storm Of Engagements

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In Ice Age: Continental Drift, Manny, Diego, and Sid are about to embark upon another adventure after their continent is set adrift. Using an iceberg as a ship, they encounter sea creatures and battle pirates as they explore a new world. On the official website, fans of all ages can engage in many different ways.

To encourage social responsibility alongside the campaign, Ice Age has partnered with Keep America Beautiful and Scholastic in the “Random Acts of Niceness” campaign. Kids and parents are encouraged to participate and make a difference in their community to be eligible for a sweepstakes to win a private movie screening of a game system. On the website for Keep America Beautiful, fans can register to participate in local events and volunteer to be eligible to enter the sweepstakes. At Scholastic.com/iceage, teachers, parents, families and kids will find a suite of downloadables and activity sheets that all align with the National Science and Education Standards and the Common Core State Standards.

Fans can also participate in the Ice Age Niceness Personality Quiz to find out if they are more like Manny and able to show the world your niceness or are they more of a secret do-gooder like Diego Or are they just obsessed with their goals (and acorn) like Scrat

Back on the official website, a host of desktop and mobile engagements are ready to keep fans clicking. A mini-game experience called “Walk the Plank” where the user must balance on an iceberg and help rescue friends as they are tossed from a pirate ship.

Partnering with Goldrun on both iOS and Android, fans can use the virtual photo app to share pics of themselves with the characters from Ice Age to earn rewards.

The official app “Ice Age Village” has also arrived for both iOS and Android with the release of Continental Drift. Scrat’s hunt for his favorite acorn has opened a crack in the Earth’s crust, sending the animals scurrying for safety. Manny, Ellie, Diego and Sid decide to build a new village for their displaced friends and the user must help them in this heroic challenge. Fans can also play mini-games featuring Scrat, everyone’s favorite saber-toothed squirrel.

Fans must work to build up the most beautiful village for all the creatures of the Ice Age world and level up to gain access to new animal species, cool buildings and unique decorations. Daily challenges, funny quests and side missions keep the village bustling with activity.

Friends from Gameloft LIVE! & Facebook can also be invited to join and play and build their own village. Users get rewarded for visiting friends’ villages and performing an action where they “Like it,” take care of it or just lending a hand.

Lastly, produced by 20th Century Fox, the omnipresent naturalist Lisa Simpson makes a cameo on the front page of the official site.

 

Socialize: Around The Social Sphere An July 11

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Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their “true selves.” Read more here.

Social media may do more harm than good when it comes to personal well-being. Find out the full story here.

Get 5 ways brands use Pinterest to authentically connect here.

Facebook and CNN on Monday announced a wide-ranging partnership in connection with the 2012 presidential election across TV, desktop and mobile screens, with a centerpiece of the initiative is an “I’m Voting” app from the two companies that allows users to commit to voting and endorse specific candidates and issues. Get more details here.

Find out how marketers are keeping up in mobile and social spheres in the “The State of Marketing 2012” here.

Sign up for [a]list daily’s professional group on Linked In.  Join frank discussions and polls on the latest game marketing trends.  Get access to exclusive content you won’t see in the newsletter.  Click to request an invite today.

Tweets For Sweets With Toyota Etios

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Toyota ran a campaign with their new car called Etios in South Africa which encouraged people passing by to tweet what made them smile to #EtiosSmiles. Those that did got to witness a Rube Goldberg machine that hands out sweets.

https://youtube.com/watch?v=a7-5EVk1r2w

Check-In And Claim Gotham

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To celebrate the upcoming release of The Dark Knight Rises, Nokia has teamed up with the masked vigilante to release the exclusive Limited Edition Nokia Lumia 900. Available in matte black, the Nokia Lumia 900 comes with a striking laser engraved Batman symbol on the shell.

Owners of the phone can join the battle for Gotham City in a real time, location-based The Dark Knight Rises challenge, powered by Foursquare and exclusive to Nokia. Build a profile, choose to fight for Bane or Batman, and start checking-in to claim locations for your side. Then continue the fight as you attack your enemy’s territories or defend your own, either by yourself or in groups. The Windows Phone-powered Nokia smartphone will provide updates with a dedicated Live Tile on the homescreen.

In addition, owners can access showtimes, wallpapers and exclusive content.

 

Spidey Is Optimized For Mobile

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Accessible on tablets, the official website for The Amazing Spider-Man has been optimized for the touch based experience with unique engagements and content. Anyone on a tablet can quickly look for showtimes and tickets as well as browse information about the film, watch videos or explore a gallery of stills that can be used as tablet wallpaper.

In addition, a game called Rooftop Runner lets fans play as the wall crawler himself and tap their way by running and crawling across the rooftops of New York. Rooftop Runner can also be played in either landscape or portrait mode.

Want to see Spider-Man come to life right before your very eyes The Amazing Spider-Man Augmented Reality App allows fans to discover Spider-Man in the world surrounding them. By locating special movie-themed AR images and scanning them to unlock exclusive 3D Spider-Man interactive animations, fans can see Spider-Man swing through buildings, crawl up walls, shoot his web at the screen, or engage with nefarious characters on the streets. Up to 13 achievements are available. Each marker activates a new animation sequence and an achievement badge that can be shared on Facebook or Twitter. Once an AR image has been located, use the app to scan it. The iPhone camera will read the marker and you can then initiate the experience. You can also take photos of Spider-Man in action and just play the animation sequence a second time and you can find the right moment to capture Spider-Man in mid-flight, in a winning pose, or taking on villains from different angles and then share it with your friends and family on Facebook and Twitter.

The Amazing Spider-Man Augmented Reality app is now available for download from the App Store here or on Google Play here.

Fans can also browse 3D Models from the film, including Peter Parker’s mechanical web shooter.

 

Share A Part Of Yourself And You Can Be Anything

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The 3D movie music event of the summer, Katy Perry: Part of Me E3 is a backstage pass, front row seat and intimate look at the fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate, and an honest mad diary of Katy. At the official destination for the film, fans are brought together in a host of different ways.

Utilizing technology powered by Crowdzilla, fans could tag themselves in this scene filmed for the movie. Once tagged, fans could search for their friends by connecting to their Facebook social graph or share to friends and followers on Twitter.

Fans can also add their name to the official Twitter poster by Tweeting using the #KP3D hashtag. A mosaic of Twitter handles makes up an image of the song siren herself.

On Pinterest, photos and updates from each global premiere have been posted. A separate board for key influencers in the community called ‘KP3D Captains’ drove fan engagement through the campaign.

A Pinterest promotion challenged the first 20 people to put together all 13 puzzle pieces and tweet an image to @KatyPerry using #KP3D to have their Twitter handle included in the end credits of the film.

 

Namco Bandai Tales Series Goes Social/Mobile

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Namco Bandai is readying Tales of Card Evolve for Gree. The game will have 300 “cards” drawn for the game focusing on characters from the various Tales RPGs, starting with Tales of Phantasia and Tales of Graces.

The game will continue the series’ trademark Face Chat Events by raising your characters’ favorability rating. Those that pre-order the game from Gree in Japan will receive a limited Yurie card.

Source: Andriasang.com

 

 

 

 

 

Stop The Cartel

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Oliver Stone returns to the screen with a ferocious thriller Savages, based on Don Winslow’s best-selling crime novel of the same name. Laguna Beach entrepreneurs Ben and his closest friend Chon run a lucrative, homegrown industry — raising some of the best marijuana ever developed. Their lives are idyllic until the Mexican Baja Cartel decides to move in and demands that the trio partners with them.

On the official Facebook page, fans can access an app and help to find ‘O’, the girl that’s been kidnapped by the Baja Cartel. Follow the clues left behind on the Facebook timeline to help find ‘O’ before it’s too late. Each week new clues are hidden in an image on the Savages Facebook page. Find the clue and enter it for a chance to win a trip for the to Laguna Beach. Each time the user enters a valid clue, they will receive another entry into the Grand Prize drawing. Each week, fans can win a $100 AMEX gift card. Enter all 8 clues to find ‘O’ and unlock an exclusive clip from Savages.

 

Explore The World Of Reading Rainbow

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Hosted by LeVar Burton, the Reading Rainbow app offers a trusted library of books customized to a kid’s interests, plus exciting video field trips to meet fascinating people and places.

Travel to themed islands, such as Animal Kingdom, My Friends, My Family and Genius Academy, and discover quality fiction and non-fiction books.

Each book comes alive with audio storytelling by celebrity actors, including spoken word Grammy winner Levar Burton himself, and features light animations and activities to enhance the story.

The app is free with a subscription service of $9.99 a month recurring or at an introductory price of $29.99 for six months recurring.