Facebook Ad Clicks Claimed To Be Mostly From Bots

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New York-based start-up, Limited Run, which claims that 80 percentage of the clicks on its Facebook ads came from bots. Limited Run, announced that it is deleting its Facebook page and moving over to Twitter due to the issues.

Read the full statement by Limited Run over at Media Post.

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Discover Nearby History

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Here is an interactive guide to thousands of historic locations across the United States, brought to you by the History Channel. The easy-to-use interface, photos, video and dynamic maps bring history to life anywhere in the country. Whether you’re on vacation or just running errands, the app makes it simple and fun to get the facts on the history hidden all around you, including amazing architecture, museums, battlefields, monuments, famous homes and much more!

Most of the listings have images and all of the items have bite-sized descriptions, a link to any available Web site and a click-to-call link.

The app is free and ad-supported and can be downloaded from iTunes.

 

Avatar Celebrities Ready For The Spotlight

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Everyone dreams of stardom and now your Xbox Live avatar can get some!

If you and your avatar are willing to pay that price, then the all new Avatar Famestars program is for you! The exclusive avatar items awarded only in Avatar Famestars marks your avatar as a gaming star!

Avatar FameStar is a new program from Microsoft Studios that delivers new and exciting ways to play online with your friends and compete for social recognition. Every Avatar FameStar game lets players earn Fame by accomplishing weekly and one time challenges.

Dress your Avatar with exclusive new outfits and items, and show your achievements off to your friends and competitors. Avatar FameStar puts you in the spotlight, bringing Avatar FameStar games together to reward people who play and compete!

Earn Fame in a variety of games, including Wreckateer, and updates to Full House Poker and A World of Keflings to support the new program. As you earn Fame, unlock new avatar items and outfits, showing off your skills and achievements inside the games. Future titles that will support Avatar FameStar include Avatar Motocross Madness, Fire Pro Wrestling, and Homerun Stars. Keep an eye out for these and even more exciting new games!

Wreckateer uses the Kinect to put you in control of a massive castle-wrecking Ballista. With the help of Wreck and Tinker, use 6 magic projectiles to travel the land and destroy 60 castles.

Go all-in with Full House Poker! Play Texas Hold €˜Em against your friends and thousands of players worldwide, and bring your personality to the table with unique tells and unlockables galore. Save your player progression and winnings between sessions as you increase the stakes and make your mark as a Full House Poker pro!

Fire Pro Wrestling is a raucous, light-hearted party wrestling game featuring your Avatar. Body slam your friends and family alike. Engage in fun, fast-paced single player modes as well as great same screen and Xbox Live multiplayer Battle Royals for up to 4 of your friends. If you like co-op play try out 2-on-2 tag team matches with custom Tag team moves that can only be performed by 2 players working together. Fire Pro Wrestling also allows you to customize your avatar wrestling style and looks with over 300 unlockable apparel items and more than 300 different wrestling moves. New attacks, aerials, grapples, and finishing moves are at your fingertips as you build and grow your character through a robust RPG style progression system!

 

Ready To Discover The Secrets Of The Program?

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In a partnership with the Bourne Legacy in theaters August 10 , American Airlines wants to know if you are ready to be trained by real-life operatives of the American Airlines AAdvantage program They are known to be resourceful, calculating and ruthlessly efficient.

To thrive as an Operative in The Program, you need critical intel — the kind that comes from top American Airlines AAdvantage members (aka Operatives). Click to “Commence Training” and choose from one of the four of the best are standing by to share their secrets. This is the kind of intelligence needed to pile on miles and earn award travel faster.

Complete your training to unlock special rewards and earn a chance to win a grand prize custom vacation package – plus gain access to behind-the-scenes footage!

https://youtube.com/watch?v=qY393Mz68Jo

Be Immortalized In SimCity

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Fans have a chance to be immortalized in the new SimCity by naming a diner. Text “SIMCITY” to 44144 and enter your idea to name a diner. Get friends to vote for your entry and the diner name with the most votes wins.

Friends can vote once per day by texting. Diner name entries and votes will be accepted up to midnight July 31 so enter now and tell your friends to vote and vote often. Good luck and may the best diner name win!

Run Puma Run

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Puma has turned www.puma.com into a site reminiscent of an old-school 8-bit video game. In ‘Run Puma Run,’ an HTML5 game, you can select a player from five options- the runner, the golfer, the footballer, the driver, and the cricketer. Collect as many medals as possible while running on a track while avoiding obstacles like hurdles and water puddles. Press the space bar to jump and use arrow keys to change lanes. ‘Run Puma Run’ comes complete with nostalgic Nintendo-like sounds, coin count, and hearts to indicate how many lives you have left.

Note that Puma isn’t an official sponsor of the Olympics, but if you look closely is the runner, who looks like he’s wearing a Jamaican jersey, supposed to be Usain Bolt, a Puma sponsored athlete And while golf isn’t in the Olympics, the golfer, dressed in all orange, looks oddly suspicious – is he Puma sponsored golfer Rickie Fowler, known for wearing all orange on the green The footballer is also a dead ringer for a member of the Italian team, also sponsored by Puma.

An Augmented Soundtrack Experience

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Download the official Augmented Soundtrack Experience from the makers of The Dark Knight Rises.

Z+ augmented sound changes your perception of reality. Your world will be transformed into Gotham City. Experience amazing Z+ real-time augmented sound, including new and exclusive music from the movie only available in this app. Use the app to experience music by Hans Zimmer in a totally new way and access over 2 hours of new and exclusive music including the extended “Origins” soundtrack. Fans can also fly the BAT with the actual movie sound effect simulator by Academy Award winning sound designer Richard King.

Start by putting on headphones (it works without them, but to get the full experience you really need headphones) and start up the app. Immediately, you are engulfed in sounds of Gotham City. Punctuated by Hans Zimmer’s score, what you hear and how you hear it is augmented by what is happening around you, what you are doing and the time of day.

In addition to the customized Gotham soundtrack, the app also contains audio clips of Hans Zimmer and Christopher Nolan (director of The Dark Knight Rises) discussing the process of scoring the film.

The app has two modes: AutoPilot and Manual. In AutoPilot, the app chooses what you hear based on a number of conditions. What you hear when in a quiet place is different from what you hear in an area with more background noise.

Users are also treated to different soundscapes based on whether they are still or in action and the time of day. The app also uses sounds and voices near you to augment the experience.

Twitter Targeted Tweets Take-Off

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Twitter on Thursday introduced an enhancement that allows advertisers to target Promoted Tweets to specific users according to location, devices and platforms. While that type of segmenting has already been available, the difference now is that a brand doesn’t have to first send a tweet to all followers.

“Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country,” stated a Twitter blog post. “Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.”

Find out the full story on Targeted tweets here.

 

Mobile Commerce Beats Retail Commerce

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Mobile shopping continued to climb in the second quarter, while retail sales via social media dropped according to a new report from IBM. The share of online sales from mobile devices increased to 15.1 percent from 13.3 percent in the first quarter as sales from social media fell from 2.4 percent to 1.9 , underscoring marketers have yet to crack the code on social commerce.

Get the full report on sales here.