Piotr Urbanski On Testing Conditional Hypotheses

In this month’s a.university session, Piotr Urbanski, Ph.D., Ayzenberg associate director of marketing science, explains how to test conditional hypotheses—hypotheses that depend on the value of other variables— and the differences between probabilistic, directional and conditional hypotheses. The course aims to help analysts who are trying to put statistical confidence on the phrase, “It depends on…” and anyone hoping to ask better questions and understand the results of conditional analyses.

What We’re Reading—Week Of April 12th

A look at the news and insights we’re sharing internally here at AList for the week of April 12th, 2021.

Why More Brands Are Making Environmentalism Central To Marketing

Ad Age

P&G has committed to inspiring 75 percent of Americans to wash their clothes in cold water by 2030 and General Motors pledged to offer 30 new electric vehicles by 2025 as well as go-all electric by 2035.

Why it matters: Sustainability was previously excluded from the value equation for consumers, but today it’s not only central to the perceived positive social impact of brands but also affects their results. According to Bernstein Research analyst Bruno Monteyne, the investor community is still divided about sustainability, with about 25 percent saying it’s the right thing to do and that it creates higher long-term returns in conjunction with a good commercial strategy; 50 percent noting they aren’t sure but are “powered ahead by the fact that there’s large interest from clients to invest in ESG funds”; and 25 percent “are probably doubting the whole thing but are staying quiet right now.”

Logitech SG Jumps On Clubhouse Session To Reach Millennial Apple Users

Marketing Interactive

Logitech Singapore hosted a 45-minute Clubhouse stream targeting Apple users. During the live event, the company asked the 35 listeners to play a game of ‘This or That’ and ran two giveaways with prizes including its bluetooth keyboard and wireless mouse. To create hype beforehand, Logitech enlisted three influencers who posted teasers about the event on their Instagram accounts.

Why it matters: Since launching in April 2020, Clubhouse, an invite-only app, has been downloaded 10 million times and has nearly 2 million weekly active users.

The Necessity Of Doing Well By Doing Good

McKinsey & Company

According to McKinsey Global Institute research, there’s potential to increase annual productivity growth by about one percentage point in the period to 2024, which then would equate to an extra increase in per capita GDP of $3,500 in the US.

Why it matters: That productivity dividend depends on the social responsibility companies invest in. Some areas to consider include preventing climate change, improving the quality of education, helping smaller companies with lower technological capabilities advance, revisiting wage norms and making reskilling an urgent priority.

Influencers Say They’re Seeing Racial Inequality


Among the influencers of color who’ve experienced racism is Kenny Kox, a sketch comic who says he not only had his content reposted without credit, but that when he first started out on Vine, despite having 1.6 million followers, he noticed creators with less activity were securing brand deals while he wasn’t landing any.

Why it matters: Echoing this disparity is an Instagram account called @influencerpaygap. Formed in June of last year, the page invites influencers to anonymously share their brand partnership fees. 

One influencer wrote: 

“I would say 90% of the time I am turned down for any rate I give and told there’s no budget so they are only able to do gifting with me. My general rate per post is £100 and this gets turned down almost every time. The biggest paid campaign I have done was £500 for Daniel Wellington, 5 posts with swipe up stories over the period of 3 months.”

APIs Aren’t Just For Tech Companies

Harvard Business Review

Though application programming interfaces (APIs) have enabled the digital transformations of many established tech companies, APIs can benefit companies in every industry, particularly small to midsize ones that are struggling to reach digital audiences via saturated, tightly controlled ad networks.

Why it matters: Companies that have seen the most success with APIs follow three common practices. One, they unbundle software functionality into API-accessible business capabilities, a move that enabled Amazon to debut its most profitable business unit—AWS. Two, they develop products with an outside-in approach, from the customer’s perspective. And three, they use “ecosystem thinking” to map out strategies for sustainable growth, like Airbus did when it launched an API-enabled data platform called Skywise to help airlines lessen maintenance problems and prevent technical delays.

Verizon’s New DE&I Plan Tackles Racism, Gender Inequality And Talent Retention

Verizon, together with Interpublic Group, Publicis and WPP, has announced a new marketing initiative that aims to increase racial and gender diversity in the creative supply chain, and prevent racism, bias and stereotypes in advertising and media. The efforts are an expansion of Citizen Verizon, the company’s responsible business plan for economic, environmental and social advancement.

The first step in Verizon’s four-part diversity, equity and inclusion (DE&I) plan includes a commitment to spend over 30 percent with diverse-owned video production companies, over 30 percent with diverse-owned experiential production companies and over 30 percent with diverse-owned print production companies.

Verizon is extending this work to programs that inspire long-term growth, starting with a series called Multicultural Publisher Summits, launching in May. The program will give multicultural targeted, owned and operated media companies the chance to partner with Verizon and access insights from the brand’s leaders.

Pointing to data from Q4, Verizon reports that people of color comprised 37.1 percent of the combined Verizon marketing and agency teams, with new hires for people of color up to 49 percent. Plus, women made up nearly 51 percent of Verizon’s marketing and agency teams, with new women hires accounting for 54.1 percent.

The second focus of Verizon’s marketing plan includes promoting an inclusive work environment and diverse talent retention. Building on the Verizon ‘adfellows’ program, which supports entry-level, diverse marketers, the company is now addressing mid-level agency talent retention with a new six-month program, AdDisruptors. With this, diverse talent with five to eight years of experience on Verizon’s agency’s teams will have access to speakers and mentoring from thought leaders.

To remain accountable for producing creative that excludes racism, bias and stereotypes, Verizon’s third DE&I action includes the creation of a tool that measures the representation of race, gender, ethnicity and identity in ads—Verizon Diversity Inclusion Equality Measure tool.

Verizon also says it will utilize the Gender Equality Measure (GEM) tool and partner with the Association of National Advertisers’ (ANA) #SeeHer campaign to create ongoing training and boot camps for internal and agency teams, with the goal of ensuring females are represented in content. These teams will also be required to take content bias training.

In strengthening its accountability, Verizon has also formed advisory councils, Inclusive Work Panels, which comprises diverse team members who are tasked with pressure-testing creative.

Lastly, on the brand safety front, Verizon says it has reworked its marketing policies with guidance from the World Federation of Advertisers’ Global Alliance for Responsible Media. That means stronger prohibitions against harassment, hate speech, privacy and misinformation, as well as greater transparency about how Verizon’s DE&I values will impact its marketing partnerships in the future.

What We’re Reading—Week Of April 5th

Your weekly roundup of the articles and insights we’re sharing internally, updated for the week of April 5th, 2021.

Here’s How Major Ad Agencies Like WPP And Omnicom Are Planning A Return To The Office

Business Insider

Omnigroup Group CEO John Wren says that when the company brings people back to the office, it will adopt a hybrid work model that emphasizes the importance of culture. Many employees will be partially remote and about eight percent will be permanently remote.

Why it matters: Wren tells Business Insider that they’ll insist, to the extent that it’s safe, new employees go into the office because “you can’t create culture remotely.” That will require them to bring managers back full-time, he adds.

Study: $5.2B In Monthly Earned Social Media Lost For Travel & Tourism

Hotel Business

IZEA’s study revealed that COVID-19 cost the global travel and tourism industry $5.2 billion in lost earned media per month due to a 92 percent decline in relative volume for organic social media content mentioning brands between February 2020 and March 2021. In addition, relative content volume for sponsored posts remains down 61 percent from February 2020.

Why it matters: With consumers not traveling as often, marketers must aggressively invest in influencer marketing to inspire an “I want to go there” moment in potential travelers and take advantage of pent-up demand after a year of no traveling.

4 Trends Driving The Future Of Retail

Ad Age

The pandemic has spurred a new era that emphasizes customer-first services. Trends that will shape this next phase of retail include long-term programs dedicated to social justice and delivering entertaining online shopping experiences such as livestream events.

Why it matters: It’s no longer enough for brands to simply offer an online checkout experience or check a box when it comes to diversity initiatives. Brands like e.l.f and American Eagle are investing in new social initiatives that cater to the former trend, while Barbie and Foot Locker have implemented long-term products that celebrate equity and inclusion.

The New Age Brand Strategy: Trends, Opportunities And Challenges

The Fashion Law

Lorraine Tay, joint managing partner of Bird & Bird ATMD, asserts that to continue shaping a brand’s essence, a brand must remain accountable to the global community for the social, cultural and environmental impacts of its decisions, as well as recognize that social media can cause the brand to lose some control of its image, which necessitates the patrolling of online narratives.

Why it matters: As the essence of branding shifts from a “badge of origin” to the equivalent of a lifestyle choice or representation of fundamental values, so too must the tactics used to cultivate that essence, writes Tay. As a result, a business should arm itself with an arsenal of innovation and creation as it builds on the foundation of goodwill that it generates.

Marketers Escape From ‘The Upside Down’ Now


Media agencies’ insistence on purchasing 100 percent viewability ads and the carelessness of ad tech vendors have together exposed marketers to even more fraudulent sites and financial loss.

Why it matters: The actions of dishonest agencies and ad tech vendors have adversely affected the performance of marketers’ digital marketing and required them to spend even more on things like viewability detection vendors, fraud verification vendors and brand safety detection. 

Human Connection And No-Ego Marketing With Docupace’s CMO Ryan George

In this 254th episode, I talk with Ryan George, chief marketing officer at Docupace Technologies, a financial technology company focused on the wealth management industry.

In this episode, we discuss the B2B marketing space, Ryan’s focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success.

At the beginning of the conversation, we discuss Ryan’s transition from public relations to marketing, his role as CMO at Docupace, and how Ryan thinks about B2B marketing in today’s world. From his perspective, “leads don’t come overnight,” and it’s the human connection that creates value and draws customers to your product.

Throughout the rest of the interview, we talk about looking for “the kernel of truth” when people give you feedback and Ryan’s desire for people in other departments to make sure employees are engaged and have what they need. To find out how Ryan responds in both situations, take a listen to this episode of Marketing Today.

In this episode, you’ll learn:

  • Why human connection is so important in B2B marketing
  • How the value you create makes a difference
  • Why authenticity makes or breaks your connection
  • What a “no-ego” marketing strategy looks like

Key Highlights:

  • [01:20] How Ryan travels “with muscle” to get interviews
  • [02:42] Ryan’s career path 
  • [04:05] Ryan’s transition from public relations to marketing
  • [04:52] What is Docupace and who do they serve
  • [06:28] What it’s like to be a CMO at Docupace
  • [07:13] How Ryan thinks about B2B marketing today
  • [09:29] ABM marketing and seeking insights
  • [12:02] Learning drives your content marketing strategy
  • [16:29] How Ryan handles feedback on his marketing tactics
  • [19:07] Ryan’s responsibility around culture and employee development
  • [22:43] Operating with a no-ego mentality
  • [23:32] An experience that defines Ryan, made him who he is today 
  • [25:39] Ryan’s advice for his younger self
  • [26:51] A recent impactful purchase Ryan made
  • [29:00] The brands, companies, and causes Ryan follows
  • [31:38] What Ryan says is the biggest threat for marketers today

Resources Mentioned: 

Subscribe to the podcast:

Connect with the Guest:

Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

What We’re Reading—Week Of March 28th

A rundown of the insights we’re sharing internally here at AList for the week of March 28th, 2021.

Advertising Going Back For The Future: The Upside Of A Post-IDFA World


Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard, believes that moving towards a healthier ad industry will require replacing obscurity of audiences with transparency on the outcomes of ad buying.

Why it matters: Despite what doomsayers are saying, Stringfield believes measuring real consumer outcomes will still be possible in a post-IDFA world, but that advertisers must hold platforms accountable for scientifically rigorous accounting of how a campaign impacted their customers.

They’re Small But Mighty: Why The Nano-Influencer Is The Surest Bet For Brands In 2021


Marketers are increasingly utilizing nano-influencers, or those with 1,000 to 10,000 followers, because they have dedicated, highly engaged audiences and reasonable rates.

Why it matters: Profitable customer acquisition from very few sales is a realistic outcome when working with nano-influencers because doing so doesn’t cost a brand much if they’re simply gifting the influencer product.

Content Is King…But Why? Here Is A Data-Driven Answer

Neil Patel

When Neil Patel polled his Twitter followers on why content is king, nearly half of the 1,141 voters said it’s because “People & Google like it.” Some believe content is losing steam, but most brands are investing 41 percent of their overall marketing budget on content.

Why it matters: Brands looking to engage audiences and rank well on Google should focus on quality content, including blog posts, videos, podcasts and any other type of content people can read, listen or interact with.

CMOs – If You Want To Cancel ‘Cancel Culture’, It’s Time To Embrace Vulnerability

The Drum

Mordecai believes that the key to overcoming cancel culture, or scrutiny around your core brand values, is to make vulnerability one of them. 

Why it matters: True vulnerability comprises diverse teams, transparency in decisions, empathetic leadership and inclusive workspaces, according to Mordecai. Conveying vulnerability in campaigns, products and internal organizations creates a brand ecosystem that’s immune to being “canceled.”

Why Procter & Gamble Is Putting More Money Behind Black Creators And Media

Ad Age

Procter & Gamble is launching an expanded content platform called Widen The Screen to amplify black talent across advertising, film and the TV industries. The initiative kicked off at the 2021 NAACP Image Awards via a film by the same name, which challenged viewers’ expectations of black stories and characters. This summer with black creators, P&G will release a series of scripted stories each told in eight minutes and 46 seconds—the length of time former officer Derek Chauvin kneeled on George Floyd’s neck before killing him.

Why it matters: P&G chief executive Mark Pritchard says the company has built an entire ecosystem of black-owned media companies to invest in and build, with the goal of ensuring the “full view of Black life, not just struggle or triumphs.”

The Emergence Of E-Commerce In The B2B Marketplace With Alibaba’s Erica Chan

In this 253rd episode of Marketing Today, I talk with Erica Chan, who leads brand customer experience and insights at Alibaba.com, one of the world’s largest B2B e-commerce marketplaces.

On the show, we discuss the almost $24 trillion global B2B e-commerce market and how Alibaba is both globalizing and localizing its brand around the world.

Chan breaks down the behemoth of an organization that is Alibaba and their transformation to going global as a brand. Chan says they realized they needed to transform the platform to make it truly “helpful and relevant” to today’s businesses. The way the world does business is changing rapidly, and Chan sees digitalization and e-commerce platforms as a “gateway” to making this transition.

Learn more about this, the future of B2B e-commerce, and virtual trade shows in our discussion on this episode of Marketing Today.

In this episode, you’ll learn:

  • How to go global while also going local with your brand
  • Why going digital and access to e-commerce is now essential for B2B
  • Why e-commerce is a gateway to going global

Key Highlights:

  • [02:20] Erica’s role at Alibaba
  • [04:48] Alibaba’s organizational structure
  • [07:15] Alibaba’s transformation
  • [09:37] How Erica thinks about globalizing Alibaba’s brand
  • [12:40] The different ways companies can leverage Alibaba
  • [16:48] How the pandemic sped up going digital
  • [21:10] Alibaba’s virtual trade shows
  • [24:04] What marketers should think about in 2021
  • [27:17] An experience that defines Erica, made her who she is today
  • [28:46] Erica’s advice for her younger self
  • [29:38] A recent impactful purchase Erica made
  • [31:24] The brands, companies, and causes Erica follows
  • [33:15] What Erica says is the biggest threat and opportunity for marketers today

Resources Mentioned:

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Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

a.network’s Chief Financial Officer On The Workplace Of The Future

As a.network approaches its one-year anniversary of working remotely, it’s been my mission as chief financial officer to help reimagine our workplace and create a future-forward model that aligns with the disruptions the industry has faced. Though it’s difficult to predict anything without a clairvoyant ball, I’m humoring myself with a vision that involves the concept of community shifting dramatically. In the fashion of Steve Jobs, I’m trusting that the dots will somehow connect in a.network’s future.

Rather than taking a wait-and-see approach to establishing new policies, we’ve hit the ground running on an idea that embraces the phaseout of physical spaces and the potential to build in-office company culture remotely. As part of our network growth, over the next two years I see this evolving into a hybrid community where complementary companies can congregate—in person and digitally—and new intellectual properties are born.

Our nearly 250 employees have yet to return to Ayzenberg headquarters in Pasadena, California. Essential functions such as the finance team go in as needed and our creative teams have access to the studio. Since shifting to virtual work, our staff has displayed impressive resilience and adaptability in the way they listen, create and share both internally and with clients. It’s become clear that this set-up is not only effective but that most of our members actually prefer it. Echoing this sentiment is data from a global Slack survey in October 2020, which revealed that 72 percent of workers would prefer a mix of both in-person and remote work. 

A professional from Google got a clue as to what that hybrid model might look like down the road when they asked the Blind platform to share their optimal hybrid environment. The consensus: 43 percent of respondents desire a week in which they work three days remotely and two days in the office.

Many employees worldwide have grown accustomed to splitting their time between the office and Zoom screens. But agencies and brands must quickly figure out how to reinvent their space to make it conducive to innovation. The way I see this manifesting is a.network orchestrating partnerships with other like-minded companies, entrepreneurs and even freelancers that can add value to each other. These partnerships will take place both in physical spaces that we currently operation and will expand into digital ecosystems. 

Our hope is that the partnerships we forge would become fully integrated within the dual physical-digital a.network ecosystem, a hub of innovation that might feature digital war rooms in addition to an event space where product demos, public lectures and IP testing occur. Participants would gain access to the cutting-edge technologies and systems a.network has built and perfected over the past 25 years. This would produce more opportunities, more leverage and in turn, greater value for all parties.

The idea of creating a community around space is not new, but it would behoove brands to take a collaborative approach at a time when consumer behavior is rapidly changing and budgets are being shifted or slashed. The fourth annual 2021 Creative Management Report by inMotionNow and InSource found that while in-house creative teams still oversee most of the work, 86 percent reported that they currently partner with agencies and freelancers. What’s more, in 2021, nearly one-third of teams are planning to increase the work they send to outside resources.

The hybrid model could extend to larger companies as well. For example, if a.network joined forces with an equally reputable agency, the possibilities for growth would be limitless. Want to assemble a best-in-class production team? We’ve already done that. Need an entirely new finance system? We’ve built one. It’s about having access to capabilities and being able to deliver a higher, better product for all of our collective clients.

Together the different disciplines and companies would work to understand what services they could sell for each other and where there’s talent overlap. Both would be able to apply learnings from interactive approaches, retain talent and access exclusive programming. The financial implications would be decreased cost of labor and infrastructure. Personally and professionally, it would enable greater development.

There will be challenges to implementing this digital-physical workforce model that I propose, starting with humanizing it all. In the last 12 months, millions of workers have felt the effects of Zoom fatigue, burnout and feelings of isolation. Sure, we’ve gotten the hang of how to balance work while our kids are screaming in the back. But for a hybrid environment to succeed, companies must prioritize connections and refresh employee engagement tactics. This work should be rooted in personal interactions and relationships. Additionally, as with every innovative idea, we must take things slow and steady. This model needs to be planned out properly for us to actually launch it successfully and scale it sustainably.

Tommy Hilfiger Taps Alegra O’Hare As Chief Marketing Officer

This week in leadership updates, Tommy Hilfiger Global appoints Alegra O’Hare as chief marketing officer, Ikea hires Linus Karlsson for the newly created role of chief creative officer, BookClub appoints Pamela Levine as chief marketing officer, Freshworks names Stacey Epstein chief marketing officer, Driscoll’s adds two new board members and more.

Tommy Hilfiger Hires Alegra O’Hare As Chief Marketing Officer

According to WWD, Alegra O’Hare, former Gap CMO, has been named Tommy Hilfiger Global’s new CMO.

O’Hare succeeds Michael Schneier, who stepped down in October.

Previously, O’Hare worked at Adidas for 11 years, including leading marketing for the Adidas Original brand.

Ikea Names Linus Karlsson Chief Creative Officer

Ikea has appointed Linus Karlsson to the newly created role of chief creative officer, which will span design, product development and marketing and communications.

Karlsson told the Wall Street Journal that he has worked with IKEA in several roles, including more recently as an independent consultant.

BookClub Hires Pamela Levine As Chief Marketing Officer

Pamela Levine, former president of global marketing at Twentieth Century Fox, has been named CMO of BookClub.

Levine previously served as CMO at HBO for nearly five years.

Talia Gerecitano also recently joined BookClub as the company’s vice president, original content marketing.

Freshworks Names Stacey Epstein Chief Marketing Officer

Freshworks Inc. has tapped Stacey Epstein to lead its marketing.

Ranked as one of the Software Report’s top 50 women leaders in SaaS of 2020, Epstein is currently a member of the Litmus board. Previously, she served as chief marketing and customer experience officer for ServiceMax.

Driscoll’s Adds Two New Board Members

Driscoll’s has welcomed two new members to its board, including Giannella Alvarez, former chief executive and board director at Beanitos LLC, and Graciela Monteagudo, former president and CEO of LALA US.

Pokeworks Taps Steve Heeley As Chief Marketing Officer

Former Veggie Grill CEO, Steve Heeley, has been named Pokeworks’ new CMO.

Heeley served as president and CEO of Earl of Sandwich for two years before taking on the role of Veggie Grill CEO in 2014.

Volkswagen Appoints Andreas Walingen Chief Strategy Officer

Volkswagen’s current head of group product strategy, Andreas Walingen, has been named chief strategy officer of the company’s passenger cars.

Walingen succeeds current chief strategy officer Michael Jost.

Prior to Volkswagen, Walingen worked at Porsche for eight years, most recently as head of end-to-end electronic architecture.

Equifax Elevates Julia Houston To Chief Strategy And Marketing Officer

Julia Houston, chief transformation officer at Equifax, has assumed the role of chief strategy and marketing officer.

Houston first joined Equifax in 2013 as SVP of US legal.

AB InBev India Promotes Vineet Sharma To VP Of Marketing

Anheuser Busch InBev India has elevated Vineet Sharma, its trade marketing director, to VP of marketing and business development.

Sharma first joined AB InBev India in 2016 as an associate marketing director.

Previously, he served as a global assistant brand manager at Unilever, leading Pond’s Men across South Asia.

JPMorgan Chase Taps Leslie Gillin For Chief Marketing Officer

JPMorgan Chase has appointed Leslie Gillin as CMO.

Gillin started out at JPMorgan Chase as president of co-brand cards in February 2017, a role she held for three years.

She succeeds Kristin Lemkau, who was named chief executive officer of the firm’s US Wealth Management last month.

How Quantum Marketing Drives Success With Mastercard’s Raja Rajamannar

On this 252nd episode of Marketing Today, I speak with Raja Rajamannar, the chief marketing and communications officer at Mastercard.

We discuss Rajamannar’s new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, which demystifies data-driven marketing and identifies emerging opportunities in the digital world.

The conversation begins with the evolution of various marketing paradigms, from product to psychology, to emotion in brand messaging. Rajamannar makes these shifts easy to understand and clarifies how marketers can leverage them in their strategies. Rajamannar says over the years, marketing has shifted to four paradigms, and marketing is going to go through “an unprecedented level of disruption as we enter the fifth paradigm.”

Later in the episode, Rajamannar and I discuss how today’s technology demands greater creativity from brands to stand out. Even more fascinating is how emotions have dominated the marketing industry. Listen to Raja break down this change, what it means for the future of marketing, and more on Marketing Today.

In this episode, you’ll learn:

  • What quantum marketing is and how to leverage it
  • How the evolution of psychology and emotion influence marketing
  • Why marketing needs to be re-imagined
  • What quantum marketing means for business transformation
  • How to break your brand down into the five senses

Key Highlights:

  • [01:29] What led Raja to write his book
  • [02:50] The definition of quantum marketing
  • [06:03] The evolution of marketing paradigms
  • [13:33] Why this book matters now
  • [15:16] How Raja came up with the five elements of quantum marketing
  • [20:21] Examples of quantum marketing transforming businesses
  • [29:11] Mastercard’s push for multi-sensory marketing
  • [37:50] An experience that defines Raja made him who he is today
  • [40:38] Raja’s advice for his younger self
  • [42:44] A recent impactful purchase Raja made
  • [43:25] The brands, companies, and causes Raja follows
  • [46:18] What Raja says is the biggest threat and opportunity for marketers today

Resources Mentioned:

Subscribe to the podcast:

Connect with Marketing Today and Alan Hart:

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.