The content creators at Rooster Teeth have been around for years, putting together memorable science fiction/comedy programming that includes the likes of Red vs. Blue (which utilizes footage from the Halo games for humorous results), Achievement Hunter and more. Now, following its acquisition by multichannel network Fullscreen back in 2014, it’s making more of a push onto the mobile scene.
Variety reports that the studio has launched a pair of video apps for both iOS and Android devices. With these apps, the company hopes to increase subscriptions to its premium service, which goes for $4.99 a month or $15.99 through a six-month package.
The apps will provide the usual Rooster Teeth content as we’ve come to expect, along with exclusive programming that isn’t available anywhere else. This includes Let’s Play Live: The Documentary, which made its premiere today, covering the launch of its first online-gaming event with the Achievement Hunter team, as well as a new weekly talk show called Rooster Teeth Entertainment System, hosted by Colton Dunn, set to premiere on September 27th.
“The apps are about expanding the subscription service nowadays, people call it ‘SVOD’,” Matt Hullum, CEO of Rooster Teeth, explained. “We’re going to be putting some excellent, premium content on there.”
The team will stay true to its humble roots, however, referring to consumers as “sponsors” instead of subscribers and providing plenty of exclusive goodies for them to take in, as well as the shows they’ve come to know and love.
This comes on the heels of the company’s announcement to launch a feature-length movie, titled Lazer Team. Set to premiere at the Alamo Drafthouse Cinema’s Fantastic Fest in Austin later this month, the film will also be available through the app following its release.
While Rooster Teeth didn’t provide an exact count of subscribers thus far, it did indicate that it has more than 19 million subscribers with more than five billion views overall. This includes three million unique monthly visitors and 1.8 million registered members on its website, RoosterTeeth.com.
We’ll have a follow-up interview with the team shortly. In the meantime, the trailer for Let’s Play Live is below.