3D Gaming: The Revolution Will Be Televised

3D movies are becoming quite common and are readily accessible at most any theater, who will provide the necessary 3D glasses.  3D gaming, on the other hand, is in a much more nascent stage, with few developers supporting the feature; this didn’t damper the enthusiasm of the first ever 3D Gaming Summit, where the consensus was that the 3D revolution is coming to gaming sooner rather than later.

The television industry is helping to push 3D to gamers, with both Samsung and Panasonic now selling 3D TVs. Additionally, 3D films on Blu-ray like Coraline and The Polar Express along with 3D programming from networks Discovery and ESPN are helping to popularize 3D on the small screen.

“We’ve got to tell people about it,” said Phil Eisler, general manager of Nvidia’s 3D Vision. “Hollywood has done a fantastic job of educating consumers and marketing to them about the wonderful experience in the theater. We need to tell consumers about the wonderful experience that games are in 3D.”

Conversions to 3D for gaming are not difficult, and hundreds of titles like Battlefield: Bad Company 2 and Resident Evil 5 are already 3D compatible on PC right now, with the correct equipment. “You’re seeing it now,” said Avatar producer Jon Landau. “People are going to want 3D in their homes. I think 3D is going to become ubiquitous in everything we do. From what I understand of the initial TV sales at Best Buy, everything went out the door. Why? Because it’s of a certain quality, and I think that’s what we have to make sure we protect.”

That said, having to wear glasses for the 3D effect is a negative; Michael Cai, an analyst at research firm Interpret, said that gamers are reluctant to don the 3D glasses, but weren’t adverse to 3D gaming in general. Proving its never to early to prepare, Sony is gearing up to include 3D gaming features in the PS3 and Nintendo has already announced that its next handheld, the 3DS, will offer 3D visuals without 3D glasses.

“One of the big advantages of the gaming market is that it’s extremely viral,” said Neil Schneider, president of 3D gaming advocacy group Meant to be Seen. “If there’s a way to capture the interest of just a handful of these gamers, it’s the consumers that could help drive this industry forward, perhaps more influential than a retail display at Best Buy.”

Source: The Hollywood Reporter

Nokia Announces Symbian Powered N8

Nokia today confirmed that it has chosen the Symbian^3 platform to power the upcoming Nokia N8 device. This will give the mobile device various usability enhancements, like single tap and multi-touch gesture support, a zippier user interface,and faster multi-tasking.

“We are stoked that Nokia has chosen our fully open source S^3 for their latest device, the Nokia N8. S^3 enables an unparalleled set of options for device creators and app developers to extend the usefulness of Symbian products and services and, in turn, enhance the lives of mobile consumers,” said Lee Williams, Executive Director of Symbian. “This is an example of what is possible with the latest and greatest version of the Symbian platform.”

The N8 will feature a 12 megapixel camera, support HD video recording and has 16GB of storage space (with the ability to be upgraded to 48GB). The S^3 enabled phone will release in the third quarter.

Google Underestimated By Time Warner, Says Ted Turner

Google has expanded in ways that could barely be anticipated at the beginning of the millennium, leading to billions in revenue and an established global brand. Ted Turner, while making a point about renewable energy at a conference, said that while he believed in Google, his partners at Time Warner didn’t.

“This is what I said at the Time Warner board room. I’m not on the board anymore because they didn’t get it. We have to stop doing the dumb things and start doing the smart things, said Turner. “We had five percent of Google in a music merger and I said to Dick Parsons, ‘Dick, I think we ought to hang onto that Google stock.’ That was 10 years ago. He said that company is a bunch of bulls**t.”

It seems like executives from established older media underestimated the advertising pull of one of the leaders of digital media. Turner made another television related example, comparing wind and solar energy to the revolution cable brought about TV programming.

“It’s just as big a win as cable TV was going to be,” said Turner. “People don’t want three channels, they wanted a hundred. I don’t know what the hell they do with them, but you like to have choice.”

Source: The Hollywood Reporter

Alan Wake Merchandise For Sale

Alan Wake is set to release for the Xbox 360 on May 18, but Remedy Entertainment isn’t hesitating to launch some marketing tie-ins. As such, the developer has opened a store featuring all sorts of official Alan Wake apparel and swag.

The clothing items include many t-shirt designs, a hoodie and a hat, as is not uncommon for gaming merchandise. A poster and sticker set are also available, along with a laptop and shoulder bag and a flashlight that we have to assume is a play off of the game’s use of light. The most curious item is a pair of boxer-shorts with the Alan Wake logo on the front and I am AWAKE on the back in a tongue-in-cheek fashion.

Dead Space 2 Inkblots: What Do You See?

Before Electronic Arts officially announced the game, the publisher first teased Dead Space 2 with inkblot images, playing up the psychological elements of the game. Now, the inkblots are continuing to be sent out, along with a document implying that protagonist Isaac Clarke is undergoing psychotherapy. It’s certainly a unique viral marketing tact.

Source: Evil Avatar

Blackberry Bold 9650, Pearl 3G Unveiled

Research In Motion today unveiled their latest phones in the BlackBerry Bold 9650 and the BlackBerry Pearl 3G. The Bold, which will see support from Sprint, offers a 3.2-megapixel camera, GPS and Wi-Fi. The Pearl will be supported by AT&T and T-Mobile 3G networks and will also feature a 3.2-megapixel camera, GPS, and Wi-Fi; both are said to have a large, high-resolution screen.

“The new BlackBerry Bold 9650 is an extraordinary smartphone that we think customers will love. Whether at work or at play, the new BlackBerry Bold 9650 offers a truly impressive communications, multimedia and connectivity experience,” said Mike Lazaridis, President and Co-CEO at Research In Motion. “The BlackBerry Pearl 3G is unlike any other Smarthphone in the world and we expect a broad range of new and existing customers will be drawn to its powerful features and compact design. Considering the fast growing consumer interest in Smarthphones and the fact that more than three-quarters of the people in the global mobile phone market are still buying handsets with a traditional alphanumeric keypad, we think the new BlackBerry Pearl 3G addresses a substantial market opportunity.”

While the Apple’s iPhone continues to be the dominating force in smartphones, BlackBerry maintains a loyal fanbase and these new models are heavily anticipated.

Batman Stage Show Under Development

The Spider-Man musical may be permanently grounded, but that will apparently not stop other similar productions. Right now Warner Bros. and DC Comics are working on the concepts for Batman Live, which is described as an arena production rather than a musical.

Nick Grace Management and Water Lane Prods., which worked on the Walking With Dinosaurs and Mamma Mia! touring shows, will collaborate on Batman Live. Alan Burnett, a veteran of the Batman and Superman animated series and DC Comics movies like Batman: Mask of the Phantasm and Green Lantern: First Flight will write the story and script, which is said to include multiple villains.

Source: The Hollywood Reporter

Reach For New Arms In The Latest Halo

Halo: Reach is a prequel to the original Halo: Combat Evolved game, but that doesn’t mean all of the weapons will be rehashes of what’s been in the previous titles. Check out new guns like the Needle Rifle, Plasma Launcher and the Covenant Focus Rifle. Reach will undoubtedly be a major entertainment event when it launches later this year, and Microsoft will put its full marketing muscle behind it.