Capcom has high hopes for Lost Planet 2, putting the sequel in the ranks of their other anticipated titles like Super Street Fighter IV and Dead Rising 2. So, the company is targeting a significant campaign to make sure that the game, coming to PS3, PC and Xbox 360, will be a success.
“As the sequel to the million-selling Lost Planet, expectations are high,” said Capcom’s UK product and community manager Karl Reader. Expectations from the consumer are equally high and we re really hoping to capture the public s imagination with the game s new features.
“The game features fights against massive bug-like aliens called the Akrid, and these collosal battles will set the theme for the British campaign. Our campaign tagline has been Kill Big and that s exactly how we intend to deliver: big,” describes Reader. “Every game claims to be bigger and better than the original but in this case, that’s the reality.”
The ‘Kill Big’ slogan will be seen in major U.K. metro areas on phone boxes and will be featured in online ads for sites like The Sun, Sky Sports, Spotify, and gaming sites like GameSpot, Eurogamer and IGN. There will also be a TV campaign running during the run up to the end of the Champions League and the Premier League soccer seasons, targeting 16 to 34-year-old males.
The U.S. is seeing a ‘Kill Big for Charity campaign, where they pledge to donate $20,000 to charity once the Lost Planet 2 multiplayer demo tops one million downloads.