Lost Planet 2 Ad Campaign Looks To ‘Kill Big’

Capcom has high hopes for Lost Planet 2, putting the sequel in the ranks of their other anticipated titles like Super Street Fighter IV and Dead Rising 2. So, the company is targeting a significant campaign to make sure that the game, coming to PS3, PC and Xbox 360, will be a success.

“As the sequel to the million-selling Lost Planet, expectations are high,” said Capcom’s UK product and community manager Karl Reader. Expectations from the consumer are equally high and we re really hoping to capture the public s imagination with the game s new features.

“The game features fights against massive bug-like aliens called the Akrid, and these collosal battles will set the theme for the British campaign. Our campaign tagline has been Kill Big and that s exactly how we intend to deliver: big,” describes Reader. “Every game claims to be bigger and better than the original but in this case, that’s the reality.”

The ‘Kill Big’ slogan will be seen in major U.K. metro areas on phone boxes and will be featured in online ads for sites like The Sun, Sky Sports, Spotify, and gaming sites like GameSpot, Eurogamer and IGN. There will also be a TV campaign running during the run up to the end of the Champions League and the Premier League soccer seasons, targeting 16 to 34-year-old males.

The U.S. is seeing a ‘Kill Big for Charity campaign, where they pledge to donate $20,000 to charity once the Lost Planet 2 multiplayer demo tops one million downloads.

Source: MCV

Technology Brands Rule BrandZ Top 100

Millward Brown Optimor today released their BrandZ Top 100 ranking. 17 technology brands were on the list, making the sector hugely impactful for branding, with Google, IBM, Apple, Microsoft and HP all making up the top five brands.

“Technology brands have proved their resilience to recession because of their deep integration into our personal and business daily lives” explained Peter Walshe, global brands director at Millward Brown Optimor. “Some of the most valuable brands in the world come from this sector, Apple and IBM are the two biggest growth brands of the Top 100 in absolute terms, with increases of $20 billion and $19.8 billion respectively, showing that it’s possible to build a strong and valuable brand in both business and consumer facing markets.”

On the gaming front, the Wii was the biggest brand, seeing a 21 percent increase in value, while the DS was in second and actually declined 19 percent. The Xbox 360 was mostly flat and remained in third while the PS3 saw a 25 percent increase in value. The study also noted the rise of social games, with their low entry cost and availability on multiple platforms.

Warcraft Movie Still Being Felt Out

World of Warcraft is the largest subscription MMO on the planet, and has reach as a brand that few other gaming franchises can brag about. Games and movies haven’t generally mixed well, however, so the slow and steady approach that Blizzard vice president of creative development Chris Metzen describes is probably a good idea.

“We’ve been through a number of story meetings, and we re still kind of getting it together with Raimi and his team and jamming on themes that we want to chase,” said Metzen. ‘We’re kinda getting a lot of  values together what kind of story we want to tell, what do we want people to feel, what is the best way to look at this big franchise. We had had some script iterations previous to Raimi coming on board that were cool, that had some really good bits sometimes a little too overcooked or a little too undercooked. We re still trying to feel out that space, so as he came in he wanted to have fresh eyes and look at the content of Warcraft in such a way as to dig out what will most people feel: ‘Oh, I get it, that matches my expectations when I played.'”

“You can aim the camera in a hundred different directions in a place like Warcraft so it s kind of finding that right one,” he added. “But in terms of division of time, or whatever, it doesn’t take up a tremendous amount of time these days. It s really just strategic phone calls or strategic meetings from time to time until things really get moving on the Hollywood side.”

Source: VG247

Dead Space 2 Inkblots: What Do You See?

Before Electronic Arts officially announced the game, the publisher first teased Dead Space 2 with inkblot images, playing up the psychological elements of the game. Now, the inkblots are continuing to be sent out, along with a document implying that protagonist Isaac Clarke is undergoing psychotherapy. It’s certainly a unique viral marketing tact.

Source: Evil Avatar

PlayStation Move Developer Diary Tackles Bowling

PlayStation Move opens up many new possibilities for gaming to the PS3 platform, some of the most intuitive of which are sports related. In this developer diary, Brunswick Pro Bowling lead designer Bobby King and lead programmer Jeff Rice of FarSight Studios discuss how Move lets the game mimic the technique of all types of throws, which they hope will make the title the definitive bowling game. Sony has been smartly using its PlayStation.blog to continually shine a spotlight on its games and products.

Alan Wake Merchandise For Sale

Alan Wake is set to release for the Xbox 360 on May 18, but Remedy Entertainment isn’t hesitating to launch some marketing tie-ins. As such, the developer has opened a store featuring all sorts of official Alan Wake apparel and swag.

The clothing items include many t-shirt designs, a hoodie and a hat, as is not uncommon for gaming merchandise. A poster and sticker set are also available, along with a laptop and shoulder bag and a flashlight that we have to assume is a play off of the game’s use of light. The most curious item is a pair of boxer-shorts with the Alan Wake logo on the front and I am AWAKE on the back in a tongue-in-cheek fashion.

Apple Creating Bad PR With Reaction To Missing iPhone?

Apple has long had a reputation for secrecy, badgering various members of the media for leaking details it considered internal. The recent raid of Gizmodo blogger Jason Chen’s house and computer seizure shows that Apple is determined to pursue the case criminally rather than civilly, which some consider a mistake.

“There is no way that this is not negative in some way for the company,” commented Roger Kay of Endpoint Technologies Associates. “The question here is what is Apple hoping to get ”

“Apple has been drifting into looking like the wrong side of their famous Big Brother ad for some time,” adds Rob Enderle, a Silicon Valley technology analyst. “This could easily turn out to be one of the biggest mistakes the firm has ever made because the investigation … could showcase other Apple problems as this story snowballs.”

Chen recently came into possession of a prototype iPhone, allegedly left in a bar and then sold to Gizmodo. Gawker Media, owner of Gizmodo, says the seized computer equipment is covered by California’s shield laws, which legal experts in the San Mateo district attorney’s office are examining before the equipment is examined.

“We can do this one completely aboveboard,” said chief deputy district attorney for San Mateo County, Stephen Wagstaffe. “We’re not going to lose any evidence by waiting to search this equipment, and we’re not going to invade anyone’s privacy if we determine not to use it.”

Source: MarketWatch

Iron Man 3: ‘I Think It’s Going To Go Down,’ Says Robert Downey Jr.

Iron Man 2 is widely believed to be the biggest box office draw for the Summer of 2010, and the various promotions are now starting to come out of the woodwork. With this sort of blockbuster success already seemingly assured, star Robert Downey Jr. doesn’t think it’s too early to mention the next Iron Man movie.

“I think it’s going to go down,” said Downey. “I know Avengers is supposedly first on their docket and we’ll see how all that pans out sooner or later.”

When asked about where a third movie might go, Downey was mostly coy. “I have some pretty strong ideas, but they never seem to be too discordant with what the creative execs are thinking at Marvel anyway,” he described. “It’s all there. There’s a little bit of a bunch of different storylines from different decades. I always feel, just like with Sherlock, you’re not going to do any better than you will looking back at [Arthur Conan] Doyle’s stories.”

Iron Man 2 will debut in theaters on May 7.

Source: MTV.com

3D Gaming: The Revolution Will Be Televised

3D movies are becoming quite common and are readily accessible at most any theater, who will provide the necessary 3D glasses.  3D gaming, on the other hand, is in a much more nascent stage, with few developers supporting the feature; this didn’t damper the enthusiasm of the first ever 3D Gaming Summit, where the consensus was that the 3D revolution is coming to gaming sooner rather than later.

The television industry is helping to push 3D to gamers, with both Samsung and Panasonic now selling 3D TVs. Additionally, 3D films on Blu-ray like Coraline and The Polar Express along with 3D programming from networks Discovery and ESPN are helping to popularize 3D on the small screen.

“We’ve got to tell people about it,” said Phil Eisler, general manager of Nvidia’s 3D Vision. “Hollywood has done a fantastic job of educating consumers and marketing to them about the wonderful experience in the theater. We need to tell consumers about the wonderful experience that games are in 3D.”

Conversions to 3D for gaming are not difficult, and hundreds of titles like Battlefield: Bad Company 2 and Resident Evil 5 are already 3D compatible on PC right now, with the correct equipment. “You’re seeing it now,” said Avatar producer Jon Landau. “People are going to want 3D in their homes. I think 3D is going to become ubiquitous in everything we do. From what I understand of the initial TV sales at Best Buy, everything went out the door. Why? Because it’s of a certain quality, and I think that’s what we have to make sure we protect.”

That said, having to wear glasses for the 3D effect is a negative; Michael Cai, an analyst at research firm Interpret, said that gamers are reluctant to don the 3D glasses, but weren’t adverse to 3D gaming in general. Proving its never to early to prepare, Sony is gearing up to include 3D gaming features in the PS3 and Nintendo has already announced that its next handheld, the 3DS, will offer 3D visuals without 3D glasses.

“One of the big advantages of the gaming market is that it’s extremely viral,” said Neil Schneider, president of 3D gaming advocacy group Meant to be Seen. “If there’s a way to capture the interest of just a handful of these gamers, it’s the consumers that could help drive this industry forward, perhaps more influential than a retail display at Best Buy.”

Source: The Hollywood Reporter