WildTangent has unveiled its new WildTangent Games app and games service. This game app will let players experience TV, music and Facebook all in the same place.
“Our new games service will be an entirely new arena for both game players and the game developers who create great experiences for our consumers,” said Sean Vanderdasson, senior vice president at WildTangent. “We’ll continue to offer games tailored for all members of the household as well as our unique free/rent/own model. Now, however, developers of all types, including social developers and those whose games include digital items, can benefit from inclusion within our service.”
“We’ve been conducting focus groups and researching the game play behavior of our consumers, and believe we’ve created a service that will be enjoyable for our consumers as well as fruitful for game developers,” Vanderdasson continued. “Some new game formats like social games and flash games with digital items can be challenging to monetize. We’re bringing our digital currency and top advertising partners into the mix so our game players can now choose whether they’d like to receive a digital item as a ‘gift’ from a relevant brand, purchase digital items with WildCoins or choose other options. We believe we’ve created a great experience for everyone.”
Vanderdasson added that WildTanget is actively seeking feedback on the new service. The company plans to take suggestions in mind when it releases the full version of the service.