The 3DS had the whole industry abuzz after E3, between its games and its capabilities. EA COO John Schappert is so enamored with the device, he regards it much like technophiles regard the iPad.
The 3DS is just incredibly cool, said Schappert. The 3DS is magical. You put that in your hand, you look down, and all of a sudden it’s in 3D without glasses. That’s an amazing experience. I’m a huge fan. I think that device is going to sell like hot cakes. I think it’s going to do incredibly well, and in typical Nintendo fashion they have re-energized the industry, yet again. I give them nothing but credit and we are excited to be supporting that platform with Madden, FIFA, and The Sims that we announced.”
Schappert’s take on the PSP, by contrast, is much more measured. “I think the PSP business has been challenged for a little while now. I hope they’re able to breathe new life into [the PSP] because it’s been a very nice platform to date, but it has been soft of late. That said, we started out our conversation talking about the 3DS. The thing I like about being a third party publisher is I’ve got bets on all these things. I want them all to be successful; they re all my children and I love them all. So 3DS emerges, we want to be there. We’re going to be there and we want to do well on that platform. At the same time, I d like to see Sony do well. I think we’re pretty well distributed there and diversified.”
“It feels like yesterday when the PSP was on allocation because of Monster Hunter, wasn’t it So, you know, give em’ credit, he added. The boys are smart . . . they’ll do ok.”