Trion’s Rift launched with an ad campaign tagline of “We’re not in Azeroth anymore.” While this might sound standoffish, Trion’s Scott Hartsman claims it mostly designed for a good laugh.

“For starters, I loved the campaign. When I first saw the campaign pitch I laughed my ass off. Very bluntly. We saw it and went, ‘Wow there’s no way we can do that. That means we have to do that’,” said Hartsman. “If people take it too literally and don’t take it as the well-intended humor it really is, it does invite people to go, ‘Oh well, if they re going to say that, then I’m going to make a checklist, and I’m going to go ding ding ding ding.”

For any company that’s starting out, trying to get attention in a very crowded marketplace, you have to do something to get attention and I think that campaign really helped us stand out,” he added. “And that’s really what we needed. So in that regard, I think it did its job phenomenally.”

Read more about the Rift campaign in the feature here.

Source: IndustryGamers {link no longer active}