Electronic Arts recently announced that they will be launching their own digital storefront in Origin. The first sign that the publisher was looking towards exclusivity, Valve has removed Crysis 2 from Steam.
“We are going to continue to be great partners for our retail channel partners as they evolve their business models to account for digital,” said Frank Gibeau, president of EA Games. “But at the same time you talk about platform exclusives like Halo or Uncharted, EA’s going to have some of our own platform exclusives.”
“For us it’s really about, we’re the worldwide leader in packaged goods publishing, we’d like to be the worldwide leader in digital publishing, added Gibeau. “And we think that EA has unique strengths there related to what we can do with our content, because we’re a content creator as well as a retailer in this business. But in general it’s not just a retail site, it’s a community, it’s a platform, it has traits much like you see with Steam or PSN or Xbox Live, but it’s unique to EA.
While Crysis 2 and Alice: Madness Returns are building blocks for Origin, EA sees Star Wars: The Old Republic as a major keystone. “In the case of Star Wars we’re trying to build an audience for Origin. And it’s also an opportunity for us to better manage the downloads and how we bring people over from the beta and that sort of thing. For a lot of reasons it made sense for an MMO, which is a highly complex deployment, Gibeau continued. “I think long-term you’ll see we believe in reach so we will have other digital retailers for out products because we want to reach as many audiences as possible. But at the same time if we can use exclusive content or other ideas to help grow our audience then we’re going to do that because we’re growing a platform.
Source: GamesIndustry.biz