Electronic Arts recently announced plans to open a digital storefront in Origin. However, EA Sports VP of Brand Marketing Chris Erb reveals that the company will also open brick-and-mortar stores for their EA Sports brand.
As pervasive as digital is, there s still an offline component to acquiring new customers that remains important. Our approach is to be creative and innovative with whatever we re doing offline, and ensure that it connects with our digital strategies, said Erb. We just started construction on our first North American EA Sports retail store, which will open this fall in the Charlotte, NC, airport.
It is the first of what we hope to be at least three new retail stores to open in the next year, and it s a place people will be able to interact and buy their favorite EA Sports games, he added. As we look to expand the overall sports game audience, it s important for us to create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years, he continued.
Of course, he’s still leading the charge for EA Sports in Facebook as well. It s a piece of the new gaming ecosystem around our top EA Sports franchises, said Erb. Social games are not marketing devices to us; EA Sports Facebook games are unique experiences that are designed to be complementary to the EA Sports franchises that they are a part of. Our aim is to deliver fans the ability to engage with their favorite EA Sports games whenever, wherever they want on Facebook, on mobile, tablets and, of course, consoles. Today, games are a place you go, not just a thing you buy.
For those ready and willing to take the chance on new opportunities, it has opened up huge new audiences and ways to reach gamers with cool new experiences, Erb added. EA Sports has always enjoyed bringing great games to sports fans, but today fans are engaging in ways never before possible and not just restricted to HD televisions and game consoles. Fans are playing FIFA on smartphones, Madden NFL on iPads, World Series Superstars on Facebook, and more. The growth we re seeing of our games on all those platforms, as well as the continued success and innovation in console games, speaks volumes for the overall demand people have for sports games to be a part of their overall lifestyle.
Source: Forbes