The Last of Us – Bill’s Safe House Cinematic

Every time The Last of Us is shown, it appears more and more impressive. This clip shows Joel and Ellie getting help from a friend named Bill, played by W. Earl Brown, veteran actor of Deadwood, There’s Something About Mary, Scream, Vanilla Sky, and the upcoming movie, The Lone Ranger.

Twitter/Facebook ROI: How To Determine it


Determining the ROI on social media is often quite a vague thing. Check out this infographic filled with some of the latest polls and interesting mini-case studies that show support for social media ROI.


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Traffic For Facebook Not Driven By Outside Websites

According to a study by PageLever, only five to 10 percent of traffic to Facebook pages comes from external sources. Find about more about what that means here.

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Facebook ‘Gamify’ Tips

Whether or not you ‘like’ marketing your business on Facebook, your users want to do much more than “like” your business in return – they want to be engaged. Read five tips to gamify your page and do so here.

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Mobile Study Says Android Users More Fervent Gamers Than IPhone Owners

Building on the recent results by Ampulum’s recent mobile gamer survey, the company looked at mobile gameplay habits and monetization. Interestingly, Android users were heavier mobile gamers than Apple users; gamers using Android were twice as likely as Apple gamers to spend over an hour per day playing mobile games.

“The OS difference carried over to number of games as well,” noted ‘Steve’ from Ampulum. “13 percent of Android gamers reported playing six or more mobile games in an average day, vs. almost none of those using Apple devices. Apple users were more than twice as likely to play only a single game per day. The Android gamers in our survey were clearly more committed to their mobile gaming hobby.”

Those who were in their 20s were the heaviest mobile gamers, for both number of games played as well as time spent playing games. Those in their 30s were the most likely to play a single game 5-15 minutes per day, perhaps showing increased commitments from work and children during that age.

“Our next target was monetization data,” said ‘Steve. “We asked gamers what fraction of their favorite mobile games were paid apps vs. freemium, and how much money they spent on mobile in-game purchases. We did not observe any significant differences in monetization stats by player age, but the OS data revealed a familiar story: Android users don’t monetize as well as Apple users. Gamers using Android were less likely to have paid apps among their favorites, and spent less money on in-game purchases. At first glance, it looked like the same gloomy picture for Android that we’ve seen described elsewhere.”

However, the study notes that the Android-Apple monetization gap has all but disappeared. The difficulty at current is that making the first purchase is harder in Android since most of those phones do not require a credit card up front, though this should correct itself in time.

“With the increasing competitiveness of the mobile gaming market, developers need all the information they can get to help them reach the top of the charts. We hope the data provided here helps you to understand your target audience better, and reach them more effectively. Happy gaming!” concluded the report.


DC Universe Online Helped Prove Out F2P To Sony, Says John Smedley

The free-to-play revolution that has struck PCs and mobile phones has only made a few steps into the console gaming sphere. However, Sony Online Entertainment president John Smedley likes the long term prospects of F2P on consoles.

“It’s 70 per cent of the audience. Free-to-play on PlayStation 3 is huge,” said Smedley . “In fact, right now, it’s us with DCUO and Free Realms and our friends at CCP with Dust 514 that are going to prove that this market really works.”

“There’s a lot of people that go through that store and it’s so easy to find and download these games that it’s a great business model. A lot of people have already stored their credit card information so it’s very frictionless if they do want to buy something,” added Smedley. “We can put out thousands of items and it feels very frictionless. The remarkable thing is with a game like Free Realms where there’s literally thousands of items to buy it, has to be a solid platform to begin with to support that. It’s no small thing to be able to that. It’s a business model of the future.”

“I admit there was a mindset where when you use the word ‘free’ people pause. ‘Wait a minute, what do you mean by free ‘ But even then people want to see the results. With DC Universe Online the split that we’re seeing ended the debate right there,” he asserted. “Free-to-play is the ultimate expression of a free market in video gaming. It’s completely about quality, there’s no purer way to see whether you have a good game or not than by saying ‘this is free, do you want to play it ‘ I would argue that free-to-play is much more pure than regular games because with those marketing can determine who picks up the game.”


Yahoo Hires Google Vet Marissa Mayer

Marissa Mayer has been named the next CEO of Yahoo. Known to many as employee No. 20 at Google, she’s been one of the few public faces of the company, and her hiring is considered a surprising coup for the struggling Yahoo.

Mayer, along with being part of Google’s inner circle, was key in spearheading the company’s famously simplistic looking search homepage, Gmail, Google News and Google Images. She has be more recently been put in charge of the company’s location and local services, including Google Maps, overseeing more than 1,000 product managers.

This is a sign that Mayer is looking to expand out after being named to Wal-Mart’s board of directors. She also joins a club of top executive women in Silicon Valley, including Meg Whitman, CEO of Hewlett-Packard, and Virginia Rometty, the head of IBM, and Sheryl Sandberg, who is Facebook’s chief operating officer.

Mayer said she “had an amazing time at Google,” where she has worked for the last 13 years. Still, ultimately “it was a reasonably easy decision” to take the top job at Yahoo, noting that Yahoo was “one of the best brands on the Internet.”

Mayer wants to attract other top talent to Google. “Talent is what drives technology companies,” she said.

Of the partnership with Microsoft for their search engine Bing, which was forced by Google, she said, “I actually think the partnership has been a positive [for Yahoo.]”

While Yahoo used to be a leader in the sphere of the Internet, since 1995, the company has had at least seven different permanent and interim chiefs and the company’s shares have fallen 41 percent over the last 5 years. “In the last few years, given the turnover, there has been a lack of attention on the user experience,” David Filo, co-founder of Yahoo who still works at the company, said in an interview. “We need to get back to basics.”

Source: Dealbook

Tiny Wings 2.0 – Free For Owners Of The Original Game

Andreas Illiger has announced that the sequel to Tiny Wings will be free to everyone who buys the original game. Version 2.0 will be the latest and largest addition to the game from German developer Andreas Illiger.

In Tiny Wings 2.0, there will be a new game mode called “Flight School”, a multiplayer mode, fifteen new levels, retina display support, new characters, enhanced language support and various menu and interface tweaks. There also an iPad specific edition, called Tiny Wings HD.

Transformers Coming To DeNA’s Mobage Network

DeNA and Hasbro announced that they have signed a three-year agreement to publish mobile games based on Transformers that includes all areas of the world except Japan. The first title as part of the deal will release on DeNA’s Mobage network on Android and iOS later this year.

“Our global platform has continued to thrive and grow, and we’re now investing in major entertainment IP,” said Neil Young, Director of DeNA and CEO of DeNA’s U.S. subsidiary ngmoco. “Transformers is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the Transformers world to life for mobile gamers.”

“DeNA is a proven global leader in mobile social games,” said Mark Blecher, GM and SVP, Hasbro Digital Media and Marketing. “We’re delighted to team-up with DeNA to offer a compelling Transformers experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the Transformers brand.”

Epic-Scents Launches Unique Partnership With Capcom


Epic-Scents announced that they have signed a licensing agreement with Capcom. They will work with Capcom to create fragrance products based around franchises like Mega Man, Street Fighter, Resident Evil and Devil May Cry.

“While the exact details of this project remain closely guarded, this exciting new product line will complement and add a new dimension to the selected franchise’s characters,” wrote Jim Kavanaugh, Project Director. “Each product designed by Epic-Scents includes a specially formulated fragrance that can be used in the development of personal care, household, and promotional products, as well as other fine fragrance. Expected launch date is Fall 2012.”