Microsoft Discounting Xbox One Games

In an effort to increase Xbox One sales – and show just how diverse the system’s game library is – Microsoft has initiated a special sale for some different games for the system at its Microsoft Store locations.

The titles vary, and are priced anywhere from $25 to $50. These include such popular favorites as Call of Duty: Ghosts, Battlefield 4, Lego Marvel Super Heroes and Assassin’s Creed IV: Black Flag, among others. Perhaps the best deal of the bunch is Ghosts, which goes for $25 – a phenomenal deal for a popular shooter.

The sale is only going on for a limited time, so interested buyers may want to head over and clean up.

Source: Dualshockers

Ronald McDonald Loves Taco Bell

McDonald’s is one of the main providers of fast-food breakfast items, so it’s no surprise that Taco Bell would target the company with their rollout of a full breakfast menu. This ad has been making the rounds on morning talk shows and various news programs, showing paid spokespersons who just happened to be named Ronald McDonald expressing how much they like Taco Bell’s new breakfast items.



Tencent Invests In Korea’s CJ Games

Tencent, China’s largest integrated online company and also the #1 game company in the world, has just made an investment that should see even more growth in the mobile game market.

The company has invested $500 million for a 28 percent stake in South Korean gaming company CJ Games. As a result, it will acquire the Netmarble game portal, and help strengthen its hold on the online and mobile game markets.

This move is the latest for Tencent, an attempt to compete against Alibaba as it prepares for its debut on the U.S. stock market through public shares.

This is following a 15 percent purchase in, as well as a $195 million purchase in logistics firm China South City.

Source: TechCrunch

How Baseball Is Better

Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.


Mobile Apps Secretly Mining Currency

Digital currency is in the news these days, and speculators are buying expensive computer hardware to run the incredibly computation-intensive algorithms that create new digital coins. Some clever folks may have found another path to digital riches, though, and they may be using your mobile phone to help them.

Trend Micro has recently reported that two legitimate Google Play applications with one million downloads between them have managed to turn Android smartphones and tables into digital currency miners, all without the users knowing what’s going on. Mobile devices are woefully underpowered for the rigors of digital currency mining, though, so it’s unlikely these attempts have actually produced much.

Though mining for digital currency takes time and mastery to program, it can be done, and, as a result, users can clean up on Bitcoin, Litecoin and Dogecoin currency. Furthermore, such practices can actually cause strain to the devices, through increased energy consumption and building up of heat. As a result, the battery life could be shortened, and the overall performance affected.

The two apps in question are called Songs and Prized, and seem to most effectively mine funds when the device they’re installed on is charging. If you notice excessive heat build-up, slower charge times and decreased performance, you may want to give them a closer look. Now that word has spread, Prized is no longer available in the Google Play store.

Source: BGR

Bravo Offers ‘Pick-and-Choose’

Very seldom do TV programmers give audiences the chance to decide how a show will play out – but Bravo has an experiment coming that will certainly give them the chance.

Bravo has announced that it will introduce a “select a scene” feature for its series Real Housewives of Atlanta, where users can select which scenes from the show they’d like to see broadcast on-air.

This promotion will begin on April 27th with the re-airing of the Real Housewives reunion show, where viewers can choose from one of two scenes that will appear in the telecast through Bravo’s Play Live website.

“It’s a chance for our fans to interact and have a say in which storyline they want to see more about,” said Lisa Hsia, executive vice president of digital, Bravo and Oxygen Media. “Our fans love to judge. It’s the perfect fit.”

Source: Variety

Amazon Hints At Streaming TV Device

Amazon could be ready to lift the veil off of its heavily rumored Android-powered console at a press conference in New York next Wednesday.

The company will host a special press event on Wednesday, April 2nd at 11:00 AM EDT, where it plans to provide an “update on our video business.” While there is no mention of hardware in the announcement, it’s likely that the set-top box, which has been rumored for months, will be the primary focus.

The device, hinted at some time ago, could include components for various streaming channels, including Netflix and Hulu Plus, as well as gaming services, since a prototype wireless controller also made its way around the Internet.

Full details will be online following the announcement.

Source: GigaOm

Media Giant Fullscreen Gets ScrewAttack

The media business has been growing and changing rapidly in the last few years, and the rise of YouTube as an important media channel is one of the bright spots. This morning media company and YouTube star Fullscreen announced that it acquired ScrewAttack, an online destination for video game news, trailers, gameplay, original content and the games community. Fullscreen will rebrand its gaming-focused hub, Fullscreen Arcade, as the ScewAttack Network. That will encompass the networks existing 14,000 gaming channels that deliver more than 750 million monthly viewers.

Craig Skistimas

Fullscreen has a wide range of creative talent in its partner network, including: The Fine Brothers, filmmaker Devin Super Tramp, super-group O2L and recording artist Lindsey Stirling. Fullscreen has 365 million subscribers that generate three billion video views across the Fullscreen’s global network each month.

ScrewAttack’s community includes a growing YouTube channel, a thriving website, and a strong offline presence through their annual SGC conference. “The only way to get cred with gamers is by truly understanding the art form of games, which is something that can’t be faked. ScrewAttack isn’t just another gaming site or channel, it’s a group of people who are extremely passionate about the space they’re in and it’s that knowledge and dedication that’s allowed them to build an entirely authentic games community,” said Larry Shapiro, Fullscreen’s Head of Talent. You can see ScrewAttack’s announcement of the deal here.

The [a]list daily spoke with ScrewAttack’s “Stuttering” Craig Skistimas, the founder and the ‘dude who makes things go’ at ScrewAttack, about the acquisition and what it means.

Has this deal been in the works a long time, or did it just happen?

It’s been in the works for a while, we’ve actually been talking for quite a long time. We wanted to make sure we got it right.

How will this purchase change ScrewAttack? Will things change immediately, or is it just going to be business as usual?

ScrewAttack has always been about community, and now we’re inheriting thousands of talented creators. Our job is going to be to create a community of these 8,000 plus partners. Fullscreen right now provides tons of technical resources for their partners. The one thing that Fullscreen was really looking for in the gaming space was a face, a brand to lead their phenomenal network of really talented folks. ScrewAttack’s focus being so community-oriented, it was such a good fit. We don’t anticipate a major change as far as the content we produce or the schedule we produce it on. We’ll still be producing original content every day, but you’ll definitely see incorporation of our partners. We want to showcase our partners and let people know they’re out there. ScrewAttack’s been doing that since 2007, now we just get to do that on a much larger scale. It’s very exciting.

How has your media mix been evolving? Will video take on an even bigger role now?

Video for us has always been the base of everything we do. We’re in the billion view club, since 2006 our content’s been viewed over a billion times. We’re definitely going to keep an emphasis on video. The best thing about Fullscreen is they really get what we’re about. They’re going to provide resources to let us do things bigger, better. By that I mean putting on our live event in Dallas, SGC, publish more games, and obviously on the merchandise side. We definitely realize that the video side has always allowed ScrewAttack to do everything that we’ve been able to do with such a shoestring budget. We will continue top be the same scrappy ScrewAttack crew that’s always been. 

Who’s your audience, and is that changing?

Our audience mainly is just people who enjoy gaming content. We don’t really pigeonhole — we just say ‘people who like to watch content.’ We produce enough stuff that the hardcore gamer likes and the casual gamer likes. People who’ve never played a video game can sit back and watch. With such an influx of talent, our goal is to keep producing content that the Internet enjoys, and do it on a larger level with a bunch of talented folks.

How has mobile gaming and the grow of mobile devices affected ScrewAttack?

I will be the first to admit that mobile has been the great wasteland in the world of ScrewAttack. Our site currently is so inept when it comes to mobile viewing, that’s actually one of the first things we want to do. We talked about how we’re going to be able to do things we’ve always wanted to do with Fullscreen. One of those things is putting together an app or a mobile site that works, that allows people to watch as much as they can possibly watch to their heart’s content. Mobile is definitely going to be a big thing moving ahead. We know it’s been a thorn in our side for a long time.

What’s ahead for ScrewAttack in 2014?

Our goal this year is to really implement our vision of community, community, community, focusing in on the talented folks we have. We really want to provide cool things that we can offer our partners. With the summer season coming up, with E3, PAX, SGC, and everything else, that’s first on our radar. We plan on doing a number of community events this year, really taking a look at where our partners are throughout the United States and throughout the world, seeing where the biggest penetration is. We’ll do an event in New York or London just to allow our partners to connect. Right now I feel that there’s a big gap for creators to be able to connect with their fans on a personal basis. That’s something we really want to do, actually come out and shake their hands. We want to utilize SGC for that and offer our ScrewAttack partners the opportunity to come out to SGC for free and have free admission and connect with other partners and the fans.

From the gaming side, our goal is to publish three to four games this year. We’ve been working with developers for the past couple of months, and we’ve been neck-deep in game publishing. We’ve got some really great announcements coming there. Like I said at the beginning, it all comes down to our content. We really want to benefit not just the ScrewAttack community, but the gaming community as a whole.

We really want to change the way networks are portrayed online, and what networks offer their partners. ScrewAttack has been a family from the start, and we’re just opening up our family a little bigger. While the term network is in our name, I much prefer family. I know it sounds really corny, but that’s just how we’ve always done things and that’s just why it’s a fit with us and with Fullscreen. We want to do what ScrewAttack’s been doing since the start, and doing things that no one’s ever done. We want to continue doing that with our new partner Fullscreen, and moving ahead, and just kicking the Internet’s ass.

Buzzfeed Breaks Down Advertising

Those who work in the ad business are probably familiar with many of these “tools of the trade” but sometimes their use is so common it almost becomes reflex in the industry. Buzzfeed breaks down the science behind advertising, laying out things people may or may not be familiar with.