Real Time Marketing Spending Keeping Up With ROI

Real-time marketing has become a thing in this business world, mainly because of how effectively marketers can reach goals using it — and not just for social media, mind you. In fact, these techniques have become a vital way to increase funding, with plenty of benefits as a result, according to a report from eMarketer.

A March 2015 report from Wayin, featuring results produced through 200 marketers in the U.S., indicates that marketers use it for various reasons. The top one, as you can see below, is forming and keeping customer relations intact with 56 percent. Closely behind are the ability to promote events (at 55 percent) and complementing existing content (51 percent). Meanwhile, lower reasons on the chart include increasing time spent on a company’s site (33 percent) and analyzing certain sentiments (14 percent).

The study also shows that social media is a strong tool with marketing, with engagement with consumers on certain trends and events reaching 58 percent in respondents’ RTM strategies.

What about tactics, though Another chart broke that down, indicating which ones are included when it comes to RTM strategy according to the marketers surveyed. 62 percent of those surveyed indicate that marketing automation, such as with triggered emails, was the most effective, followed by response to timely trends, news and events on social media (58 percent) and engaging with customers on social channels (58 percent).

58 percent of those respondents stated that more than 40 percent of their overall marketing budgets go through RTM, with nearly six in ten intending to increase spending sometime over the next year. The return on investment (or ROI) has been huge for certain marketers, so this shouldn’t be a big surprise.

That’s not to say there isn’t a struggle though. A secondary report from Econsultancy indicates that, out of all the client-side marketers surveyed, only 17 percent indicated they responded in real time to voices of customers, while only 49 percent did it partially. 34 percent of those surveyed didn’t bother at all.

Still, real-time marketing seems to be catching on quicker than expected, so next year should tell a different story in the numbers…

E3: How Ubisoft Dominated With Old And New

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Sometimes, a new twist on an old franchise is all it takes to find success in the game industry. Nintendo’s learned this for years with its Mario and Zelda games, and continued to use this business practice with last week’s reveals at the Electronic Entertainment Expo, including the return of the fan favorite Metroid Prime and StarFox franchises.

However, Ubisoft seemingly made a bigger impact than most, with the kind of games that truly appealed to every kind of audience it could cater to, using a mixture of old and new franchises alike. We previously covered everything the company had to offer in its press conference recap, but here’s a general rundown of all of its featured franchises, and there are plenty of familiar favorites included.

Assassin’s Creed Syndicate: With the introduction of a new 1900’s London locale, a new gang element to make certain fights more interesting, and a pair of male and female assassin siblings to choose from, Syndicate is one of the first Assassin’s Creed games to get excited about in a long time.


Tom Clancy’s The Division: First revealed at last year’s E3, The Division has made great progress, providing third-person shooting thrills along with a healthy dose of strategy in a world ravaged by a mysterious plague. Look for this one to arrive next year.


Ghost Recon Wildlands: One of the biggest surprises at this year’s event, this expansion of the Ghost Recon brand is far different from previous, war-concentrated entries, as a team of players take on a drug-riddled land, battling gangs and other criminals using a variety of military techniques.


Just Dance 2016: The dancing franchise that continues to sell millions of copies each year returns with a number of new features and song entries.


For Honor: A dynamic new team-based action game, where a group of knights must take control of certain points on a map while fighting enemies, using a versatile and innovative fighting system – where a simple mistake could turn a victory into defeat.


South Park: The Fractured But Whole: Even though South Park: The Stick of Truth‘s profane nature assured it wasn’t a game for everyone, it had its fair share of fans, and Ubisoft announced it was partnering up again with creators Trey Parker and Matt Stone for another game, this one superhero-based. It’ll arrive sometime next year, or maybe later.


With all these franchises, Ubisoft has managed to combine old and new, creating fresh new ideas while at the same time keeping establishments in place to keep its fans happy. It’s a matter of taking risks to expand the market – and watching them pay off – as indicated by our interview with Ubisoft’s vice president of digital, Chris Early.

It’s going to be a wild year for the company, no matter what players may be into.