Assassin’s Creed: Why Online Will Grow The Business

Assassin’s Creed: Brotherhood will be the first game in the Ubisoft series to feature online multiplayer. According to Ubisoft CEO Yves Guillemot, the offering for competitive and cooperative multiplayer was an important part of growing the franchise.

“It’s more and more in fashion to play with friends Call of Duty showed that But it s very important that our properties can be played online and offline, play alone and then play with friends,” says Guillemot.

When asked about Assassin’s Creed switching to a subscription-based service like Call of Duty is rumored to, Guillemot said, “I’d say that CoD is already charging customers for its service as Activision are already launching DLC regularly customers are already buying content.”

“When asked about how the previous DLC single-player episodes did,” he said, “They were successful at the level we expected. Offline DLC packs are generally not as successful as online DLC. The problem with offline is that many people don t finish games, so when you give them more levels they ask, I still haven t finished the game, why should I buy that When everyone is online, they experience new things as a community that encourages them to buy more.”

Source: MCV

Massive Officially Shrunk

Microsoft has confirmed that Massive Inc., their in-game advertising firm, has been shut down. Only a small staff will remain at the division, while Massive’s technology is developed by others in Microsoft.

“Massive s in-game advertisement service will be integrated into Xbox Live and MSN,” Microsoft said in a statement. “We remain very committed to games and entertainment advertising, specifically on our owned and operated properties such as Xbox Live and MSN.”

This marks a sad end to a once promising division that was purchased for hundreds of millions of dollars. EA dropped Massive’s service earlier this year, opting to handle in-game ads in-house.

Source: Develop

Madden Gets 3-D Thanks To Doritos

Doritos and EA Sports have announced a deal to bring 3D to Madden NFL 11. This ability can be unlocked with a downloadable code found only on specially marked bags of Doritos Cool Ranch and Nacho Cheese flavored chips, with limited-edition Doritos branded 3-D glasses available to order online at {link no longer active} for $2.99 each.

“Through our work with EA Sports, we are committed to finding ways to elevate the gaming experience and give fans control over their biggest and best gaming moments,” said Rudy Wilson, vice president, marketing, Frito-Lay. “That’s why now we are pushing the limits and giving fans unprecedented access to enjoy their favorite football video game in 3-D.”

“The Doritos and EA Sports collaboration has truly given us the opportunity to take the idea of gaming to the next level,” shared Chris Erb, senior director, marketing, EA Sports. “Our diehard fans are the reason Madden NFL has been so successful year after year so that’s why we are thrilled to give them yet another way to enjoy the game.”

Find out more about the overall Doritos partnership, check out this [a]list feature.

HP Slate 500 Is Here

HP has launched their new Slate 500, which will compete with other tablets like the iPad and Samsung Galaxy. The device will cost $799 and be aimed at business users.

The HP Slate 500 runs Windows 7 using 2GB RAM and a 64GB SSD drive, with a processor capable of 1080p video playback. While the device has a 8.9 inch screen and weighs 1.5 pounds, it is feature rich with additions like a USB port and a task manager button.

Games Most Popular Category For iPad Apps

Nielsen recently surveyed 5,000 consumers on their use of their tablet computer, eReader, netbook, media/games player, or smartphone. In particular with the iPad, games were the most popular category, with 62 percent of owners buying a digital game.

This trend is similar to the iPhone, although Books are a much more popular catergory on the iPad with 54 percent downloading a book for their iPad. While roughly a third of users aren’t downloading any apps at all to their iPad, 63 percent are open to paid app downloads.

PSPgo Priced to Move

Sony today officially announced that they are reducing the price of the PSPgo. The price will be cut $50 down to $199.

Japan, will see an even bigger cut of 10,000 yen, down from 26,800 yen ($330) to 16,800 ($205) on October 26. Additionally, the download-only portable system will be cut from 225 British pounds to 159.99 British pounds in the U.K. on November 1.

PSP2 Pegged For Fall 2011

Reports have surfaced that Sony held several private meetings with developers during the Tokyo Game Show. What developers were shown was an early version of the PSP2.

The PSP2 will apparently have the rumored touch panel not unlike a mouse trackpad on the underside. Sony is letting use of the track-pad be dictated by the developers themselves.

The screen for the PSP2 is described as being both higher resolution and an inch larger. Sony apparently described the screen as HD in the private meetings.

Right now. Sony is trying to balance battery length, power and heat, so the final specs for the PSP2 haven’t been nailed down. Still, they are going to implement two analog sticks in the final device.

The PSP2 is believed to be coming in Fall 2011.

Source: Kotaku