Right now, there’s a minor controversy over the fact that McDonald’s and Coca-Cola are primary sponsors of the 2012 Olympics. The Academy of Medical Royal Colleges compared some food companies to tobacco companies and wants restrictions on what companies can advertise where.
“What can you do about this obesegenic environment we live in ” said Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges. “The fact that Coca-Cola and McDonald’s are two of the big corproate sponsors of the Olympic Games is most unhelpful.”
“As one of the longest, continuous sponsors of the Olympic Movement, we are proud that we are able to use our sponsorship to enable millions of people to experience the Games and believe we have a valid role to play,” said Coca-Cola in response. “We offer consumers a wide range of drinks and sizes and provide the nutritional information to enable our consumers to make informed choices.”
Source: Marketing Magazine