President Obama Photo Sets Records On Facebook, Twitter

President Barack Obama’s connection to his constituency via social media was solidified when he announced victory via Facebook and Twitter with a photo of him embracing Michelle Obama simply titled “four more years.” This was retweeted over 700,000 times and is believed to be the most retweeted photo of all time.

On Facebook, the photo saw over 3.3 million ‘likes’. “This Barack Obama photo is the most-liked Facebook photo of all time,” the social network announced.


President Obama was much more active in his social media use that Romney, and even took to Reddit in the final hours to answer questions and remind people to vote. “It’s really about a connected relationship with him, it doesn’t feel like he’s just someone out there, there is connectedness,” said Zach Green, head of 140Elect. “It shows that the model of very active engagement, having a loud voice seems to be effective. But it’s hard to prove that he wouldn’t have won without this.”

Source: AFP

Call Of Duty: Black Ops II To Feature YouTube Live Streaming

Call of Duty: Black Ops II will let players live stream gameplay from their Xbox 360 or PS3 directly to YouTube. Additionally, players will be able to stream webcam footage and audio commentary, while Elite users will be able to see the player card of the person broadcasting the stream.

“With our competitive play and eSports initiatives, we wanted to deliver live streaming capabilities built right into Black Ops II, because Call of Duty is not only fun and exciting to play, but we believe it will be just as exciting to watch,” said Mark Lamia, studio head of Treyarch. “By making the capability of live streaming as accessible as possible to our fans, straight from a player’s console without the need for any additional hardware or sophisticated setups, we are empowering our fans to share their multiplayer experiences.”

BioWare Mythic Changes Back To Just Mythic

BioWare Mythic has announced that it will simply be known as Mythic from now on. The developer of Warhammer Online: Wrath of Heroes and Ultima Forever: Quest for the Avatar was renamed BioWare Mythic in 2009 after all MMORPG titles were put under the purview of the BioWare division.

“In the wake of a new focus our studio has recently changed its name from BioWare Mythic to Mythic,” said Kai Schober. “Everything else stays the same – our passionate teams will continue to support and develop our existing titles as well as working on some new and exciting projects.”


Blizzard Announces World Of Warcraft Pet For Red Cross Support

Blizzard has announced that it will support the Red Cross’s Hurricane Sandy Response relief efforts. This will come in the form of a Cinder Kitten pet that will launch in the Blizzard Store later this year.

“Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100 percent of the $10 USD adoption fee during this charity drive going toward this worthy cause,” announced Blizzard. “Details about when and how you can purchase the pet will be announced in the coming weeks, so stay tuned!”


A Facebook For Gamers

At a first glance, Duxter seems to be a dream for advertisement opportunities aimed at gamers. Adam Lieb, CEO of the tiny startup — it recently raised $500,000 in seed money – draws contrast to other gaming sites such as Raptr. But he says those sites put a heavy focus on stats and achievements related to game play, where Duxter is more geared toward the gamer lifestyle and user interactions through the site with platform functionalities much closer to that of LinkedIn and Facebook.

For advertising, Duxter claims that it doesn’t “put static banners all over the place hoping for accidental-clicks.” The site is serving two major functions – a social network and a “Duxter for business.” It wants to gather anyone interested in games and the people who play them, from hardcore to casual players and of course the advertisers clamoring for their dollars.

While currently focusing on launching its online community, Lieb says the company wants to eventually expand into mobile and game consoles.

Source: Tech Crunch

Medal Of Honor Warfighter – Zero Dark Thirty Map Pack Flyover Trailer

It’s a rare trailer that manages to be serene in a battlefield, but that’s what’s happened in this Zero Dark Thirty Map Pack trailer. The Darra Gun Market and Chitral Compound are wonderfully rendered in their own weird way, with Darra home to dozens of back-alley shops and self-taught machinists making guns by hand, while Chitral is highly inaccessible and was thought to be one of Bin Laden’s hideouts — only those with the capabilities of total surprise will successfully penetrate the compound.

Injustice Dev Diary For PS3: Behind The Battles

Netherrealm Studios, creators of Mortal Kombat on PS3 and PS Vita, return to the fighting-game fold with DC superhero-themed fighter Injustice: Gods Among Us. In this new developer diary, the game’s development team outlines the enhancements to the technology and combat systems driving Injustice, and how it’s moved the needle since 2011’s Mortal Kombat.

You Write It, He Performs It

“I created it to invite you to collaborate with me — through Shatoetry.” — William Shatner

Shatoetry lets you arrange words to compose sentences, statements, phrases, messages and then William Shatner will perform them for you.

You can save the ‘Shatisms’ you create, send them to your friends by email, and share them through social media. Team up with other Shatoetists through GameCenter and co-create with your friends online. Or pass it around the room to take turns Shatoetizing with that person next to you.

Some people like to use it to compose poetry and haiku . . . but the more common and practical creations are simple sentences, phrases, word juxtapositions . . . even individual words sent in Bill’s voice as messages, comments, and communications to friends can be really fun.

Auditing Your Agility In Marketing

Writing for iMedia Connection, Ayzenberg director of strategic development Simon Ward looks at four areas where organizations need to focus to truly adopt agile marketing and see its benefits in their campaigns.

Writes Ward, “The world of marketing is moving toward a “converged media” model, otherwise known as the coming together of earned, owned, and paid media strategy into a comprehensive approach. For years, many have discussed this integrated marketing approach, and this is now finally accelerating with the digital and social consumer, particularly for brands that target Millenials (or “Gen Y”). We now accept that “Generation Now” wants to collaborate, share, and even co-create content. And they want to do it now, in real-time. Brands that tap into this rather than simply transmitting messages, for instance, with one-way traditional advertising, are today’s winners.”

“Agile marketing practices, such as daily scrum meetings that dictate closer cross-departmental work methods and accountability across different stakeholders, bring the silos closer together to make converged media happen, with digital and social working as one. The teams can then generate real-time data across media types that, with the right analytics and processes in place, lead to ongoing TLC loops evaluating the data, iterating again on tactics, and ultimately generating better results.”

“Assuming most if not all marketers believe this, why’s it so hard The main reason is silos. They exist between digital and other departments, and they even exist within digital teams.”

Read the article at iMedia Connection.