Facebook Pitches Video To Brands

The product isn’t even out on the market yet, but it looks like Facebook has begun selling their large autoplaying video ads with great fervor. Digiday unearthed the deck shown below that has been shared with Facebook’s marketing developer partners as a way to pitch these video ads to clients.

Some notable takeaways from this are that in much of these decks are some projections where digital supercedes television with Facebook clearly angling to be a part of that curve. Facebook also points out that one ad on the social network can reach more people than any major TV network, and can be a valuable way to reach millennials in particular.



Source: Digiday

Nanomedicine: Ninjas In Your Bloodstream

Infections that are immune to antibiotics are a growing concern in the U.S. and elsewhere, but the engineers at IBM are taking the problem siting down. As illustrated in this cutesy animated ad “Adventures in Nanomedicine”, the company is developing what it calls “ninja polymers” to fight threats like MRSA.


YouTube Rewinds for 2013

This year was a whirlwind of memes on YouTube, and now the site is back with some of its biggest stars to celebrate all those videos that helped brighten our day. Included among the many references are to Miley Cyrus’ infamous Wrecking Ball music video, the “What does the Fox say ” song, and the always popular Harlem Shake.

Rainbow Six: Patriots Starting From Scratch

Fans of the first-person tactical shooting series Rainbow Six have been wondering what happened with Ubisoft’s latest announcement, Patriots, considering it dropped off the map several months ago. This past week, the company broke its silence, stating that the game was still around, but going through some major changes.

First announced two years ago during the Spike Video Game Awards, Patriots has seen quite a bit of effort into it. However, in a conversation with IGN, Ubisoft North American president Luarent Detoc explained it wasn’t necessarily the right direction.

“We had a core team,” said Detoc. “They had a good vision. They got started, and then the game wasn’t working. So (they had) to start again.”

The game now has a new direction, and is being built from the ground up with new consoles in mind, including the PlayStation 4 and Xbox One. There could be several changes coming as the game reaches fruition, including tweaks to its counter-terrorism plot and even the name.

There’s no word yet on a new release date.

Source: IGN

Twitter Brings Promoted Accounts To Timelines

Promotional tweets have definitely come a long way over the last few months, with an array of topics to choose from. However, they haven’t really found their way to the site’s mobile applications – until now, at least.

The company is working on an update that will bring the promoted accounts to both iOS and Android applications, with updates appearing beneath tweets from the advertiser – though users shouldn’t be concerned, as it won’t affect their day-to-day browsing of their friends’ and other Twitter accounts.

A Twitter spokeswoman has explained that the introduction of the new format shouldn’t affect the frequency of how often the ads will appear, and that advertisers would only be charged if a user follows their account, and not based on overall impressions.

A post on the Twitter blog page explained how it would work a little bit further. “For example, a new coffee shop could run a geo-targeted promoted accounts campaign in timeline to build awareness about their business and explain why users should follow them on Twitter.”

There’s no word on when this program will launch, but it shouldn’t be too far off.

Source: Twitter

eSports Player Gets U.S. Athlete Visa

eSports have come a long way in terms of entertainment and popularity, and now they’ve reached another major milestone – they’ve helped a player obtain a visa usually reserved for athletes.

Kim “ViOLet” Dong Hwan, a South Korean professional game player who works his magic in StarCraft 2, has qualified to receive a P-1A visa from the American government, meaning he can officially compete in tournaments within the United States, according to Cyber Solutions Agency.

Usually reserved for internationally recognized athletes, the P-1A allows “ViOLet” to compete, provided that he meets the criteria that comes with the visa. This includes “coming to the United States to participate in an individual event, competition or performance in which you are internationally recognized with a high level of achievement; evidenced by a degree of skill and recognition substantially above that ordinarily encountered so that the achievement is renowned, leading or well known in more than one country.”

This visa allows “ViOLet” to reside and compete in the U.S. over the next five years. “I’ve been so jealous when other Koreans traveled to the USA for tournaments,” he said. “I have been trying to go to (the) USA as well, but I got denied three times, and I was almost ready to give up…really almost. It was lots of drama. But my manager found out another last way, and we worked hard together. If we got denied this last time too, yeah, I would pretty much have to retire…”

Hwan follows Canadian player Danny “Shiptur” Le in getting his visa for game tournaments for League of Legends.

Source: Polygon