Google Hiding Search Terms

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Shifts in search terms can often lead to changes in how a business operates. That may explain the reason why Google, one of the biggest search websites in the world, has announced that it would limit the information that publishers and marketers would receive with keywords driving traffic on its websites.

Though keyword data is still available to advertisers, others are left without the information relating to organic search.

“It’s one of the most significant losses of data marketers have seen in half a decade,” said Conductor CEO Seth Besmertnik, stating that half of the traffic to vendor’s clients’ sites comes through organic search.

Access to the top-2,000 most popular keywords is still available, though the use of the site’s webmaster tools is required – and not guaranteed in real time.

No word yet on why Google made such a decision, but it could have something to do with a change in business practices.

Source: AdAge

Nvidia Shield Adds Features

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Those savvy users who invested in Nvidia’s console-like Shield game system have a lot to smile about this week.

Nvidia has announced that it has updated its Android-based mobile game console to Android 4.3, adding a number of features that really make practical use of the system. Among them is the new Gamestream PC option, which plugs into the Steam service and allows users to play full PC games through their device, using a cloud-streaming channel across a Wi-Fi network. It supports up to 60 frames-per-second speed as well, including more intense first-person shooters, such as Borderlands 2.

Gamepad Mapper is another new feature added to the service, allowing thousands of Android games to remap their touch interface to the Shield’s controls. Some games even come with pre-set control schemes for users to try out, though they can still tweak them if they prefer. Games that also don’t come with a “virtual joystick” set-up can also be modified to work with it.

The NVIDIA Shield is available in stores now.

Source: TechCrunch

Badges Of Honor

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Positioning itself as a competitor to online player communities such as Raptr, a new gamer social net called Honored is trying to get itself off the ground through a crowd funding campaign on Indiegogo. The site’s hook is creating a new system for tracking game achievements. It wants to create a central hub where players can showcase what they’ve accomplished in other games, turn those various achievements into a user rank based on Honored’s own system, and then have the option of ordering physical representations of their rank as embroidered badges.

“Honored aims to be the bridge between the intangible achievements and the physical awards that you can collect and proudly show off,” says Honored co-founder J. Eckert in their Indiegogo video.

What Eckert and his team are trying to do is reminiscent of the patches that Activision used to dole out for their Atari 2600 games. Coincidentally, Game Informer recently penned an article billing those patches as “the original gaming achievement.”  If you remember holding up a camera to a TV as the first instant you captured a screen shot – Activision’s requirement to prove that a player had completed a goal to earn a patch – you’re a bona fide old school gamer in my book.

Honored’s approach is to issue icons that resemble military ranks based on a user’s level of achievement in other games, which players can then order as physical badges. The founders say the site will incorporate achievements from Xbox Live, PlayStation Network and Steam. To get things started, backers who pledge $10 or more to their Indiegogo campaign get their first Honored “Backer Badge.”

Honored is trying to raise $25,000 and says the money is both to build site infrastructure and source physical goods providers to fulfill those badges.

The whole thing makes me want to go dig up my River Raid patch.  Thanks to Atari Age, you can reminisce with me here.

Zynga: Learning New Tricks

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Once again, Zynga turns in a mixed performance as CEO Don Mattrick attempts to lead the company back to profitability in an increasingly competitive market. So far there are some encouraging signs but also worrying trends. Still, investors responded positively to the earnings report by bumping the stock up over 13 percent in after-hours trading, though it’s given back those gains a few days later.

The good news for Zynga is that it almost broke even in Q3, losing a mere $68,000 by GAAP accounting methods. Of course, usually software companies prefer to use non-GAAP accounting methods to get what they consider to be a truer picture of their situation, and by that method Zynga lost $16.2 million in Q3. The differences get ironed out over time, as one accounting method books revenue or loss immediately even though the cash may be taking some time to move in or out of accounts. Suffice it to say that these results were better than the range Zynga had projected last quarter.

New Zynga COO Clive Downie

Zynga announced its best news just before the earnings call: the hiring of game industry veteran Clive Downie as Zynga’s new COO. Clive Downie is a shrewd, experienced executive with a long history in the game industry, from his time at Electronic Arts through his recent experience with mobile games as CEO of DeNA West, the portion of the Japanese mobile social game giant that’s trying to expand to the rest of the globe. The fact that Zynga was able to lure him away from his CEO position at a division of a multi-billion dollar game company has two positive implications for Zynga. One, of course, is Downie’s experience and judgment should be very helpful in building Zynga into a profitable mobile game company.

The second implication of Downie’s hiring is that Zynga’s got a good shot at becoming a serious competitor in the mobile game business. Here’s a savvy guy who has a very good senior position at an even bigger company, and he thinks Zynga offers him a better opportunity. He’s obviously seen a good shot at a positive outcome when Zynga revealed to him what it’s got in the pipeline.

Looking more closely at Zynga’s financial news, the near break-even results were the result of cost-cutting and not income growth, as revenue continued to fall. Revenue was $203 million for the third quarter, down 36 percent from last year’s third quarter, and down 12 percent from Q2. Zynga expects to report a profit for the full year, which means it doesn’t see a very bad fourth quarter. The company projects revenue in the range of $175 million to $185 million for the fourth quarter, with a loss of somewhere between $21 million and $31 million. Not a great quarter, but it could be worse in the middle of a turnaround.

The bad news for Zynga is really the continuing loss of the customer base. Here’s how Zynga reported it: “Daily active users (DAUs) decreased from 60 million in the third quarter of 2012 to 30 million in the third quarter of 2013, down 49 percent year-over-year. On a consecutive quarter basis, DAUs were down 23 percent from 39 million in the second quarter of 2013. Web DAUs and Mobile DAUs were 16 million and 14 million in the third quarter of 2013, respectively.”

Monthly unique users were down 45 percent over last year, from 177 million to to 97 million, and monthly unique payers (the folks that actually provide the revenue) dropped from 3 million last year to only 1.6 million this year. Zynga’s top three game franchises — Zynga Poker, FarmVille, and Words With Friends — provided 59 percent of the company’s revenues.

Zynga’s cash and marketable securities are still in the range of $1.5 billion, which gives the company flexibility and room to take some chances. While Zynga’s audience shrinkage is disturbing, most of it is from erosion on the social side, not from mobile. Social games are a tougher market these days, as game players seem to be bored with Facebook games. The core of the situation is that most of Zynga’s older titles like CityVille have faded, and new releases have generally not set the world on fire. New releases on Facebook aren’t really delivering massive revenue for any publisher these days. Facebook is turning its attention to mobile and to advertising, and really doesn’t seem to be concerned with a possible decline in interest for Facebook as a gaming platform.

Still, Zynga has to start pushing out mobile games on a regular basis in order to have a shot at another hit mobile game. While the mobile game business is still young, so far the biggest hit games haven’t displayed tremendous longevity. Angry Birds is nowhere to bee seen in the top ten any more — in fact none of the mobile games in the Top Ten are very old. The advantage of free-to-play games is it’s very easy for people to try new games… and for publishers of existing games, that’s also the danger. Once the newness is gone, players tend to wander off, attracted by shiny new games. Success means keeping a large group of customers deeply engaged with a game so they spend money, and having a regular supply of new games to show to your audience in hopes that if they wander, they’ll wander over to one of your other games.

There’s plenty of room for growth in mobile games, with hardware sales still growing strongly around the world and many genres barely tapped. The design possibilities inherent in mobile platforms are just beginning to be explored. It’s a good market to be in, if you have a good team and can execute well. Zynga has plenty of capable creatives, a strong technical infrastructure, and now a well-seasoned management team. What’s required now is good execution and a steady pace, and demonstrating the ability to create some brand new hits while keeping old warhorses like Zynga Poker and FarmVille churning out profts.

The results of Mattrick’s review and revisions of the product pipeline and organization should begin to be felt in the next quarter or two. If it takes longer than that, it’s not happening fast enough for the swift pace of the mobile game business. Analysts remain positive on the company’s prospects, but the clock is ticking. Some good new games need to appear and become hits on mobile platforms, and there’s not an infinite amount of patience among investors.

iPhone Gamepad Details Leaked

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iPhone game controllers are about to hit the market in a big way, and it looks like MOGA could very well be getting in on that action.

A Twitter account named @evleaks has revealed details on a yet-unannounced MOGA controller for the iPhone called the MOGA Ace Power. It’s a controller unit that fits your device snugly between a pre-set pair of analog sticks, along with a D-pad, face buttons similar to regular game controllers, and shoulder buttons.

The report also says that the Ace Power will also include a built-in 1800mAh battery, which will allow the charging of the device while you play it. No word yet if that’s through Bluetooth or Lightning connectivity, but MOGA is likely to reveal details soon.

If the layout looks familiar, that’s because MOGA uses a similar design with the MOGA Pro for Android.

Expect more official information soon.

Source: GigaOm

His Body Is Ready, Again

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Nintendo, eager to push its Wii U and 3DS game systems to potential new users for the holiday season, had a nice little surprise announcement for the weekend – Nintendo of America’s president Reggie Fils-Aime will be along for the ride.

Fils-Aime has been a fixture as one of the most public faces of Nintendo, gaining a lot of notoriety with game consumers with his line “My body is ready” to set up a demo of the original Wii at E3 2007.  It’s now confirmed through the Nintendo’s Twitter account that Fils-Aime will be tagging along for a few stops of the upcoming tour featuring the Wii U and 3DS.

“I’m off to the #ImWithReggieTweetUp! Follow here and FB (Facebook) to see when I’ll be in YOUR city looking to play #WiiU + #3DS with YOU!” #Regginator,” said the tweet.

Fils-Aime then proceeded to answer several questions relating to the company, including a few Pokemon queries and how he got into games development. The recap of those tweets can be found here.

Source: Polygon

Nintendo Bundles ‘Skylanders’

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Skylanders continues to be a hot property this year, especially with the recently released Swap Force. So it would make sense that Activision and Nintendo would come to an agreement in regards to a special bundle for the game.

Nintendo has announced that a Skylanders Swap Force start-up system pack would be available at retail on November 15, for the price of $299.99. The package includes an 8 GB Nintendo Wii U system, a copy of the game Skylanders Swap Force, and three interactive figurines – Wash Buckler, Ninja Stealth Elf and Blast Zone. Trading cards, sticker sheets and a collector’s poster will also be included, along with a copy of party game Nintendo Land.

This comes hot on the heels of the recently announced Mario bundle that will be hitting stores this week for the same price. For those who aren’t concerned with downloading software onto the system, this Skylanders pack seems like a good deal.

Skylanders Swap Force is also available for PlayStation 3, Xbox 360 and 3DS, and will arrive next month on Xbox One and PlayStation 4.

Source: Polygon

OUYA 2.0 Is Coming

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Even though it’s still facing an uphill struggle to find a wide audience, the team at OUYA remains steadfast behind the Android-based console. And next year, we’ll see some bigger plans in the making.

The company has announced that OUYA 2.0 will make its way to stores sometime in 2014, along with a redesigned controller. Company founder Julie Uhrman confirmed the news this past week.

“Our plan is to have OUYA 2.0 sometime next year, we haven’t finalized the date of that,” said Uhrman. “We’re still determining what exactly we want that to be.”

The redesign would be an improvement, as many believed that the original OUYA system featured an underpowered design compared with the latest smartphones.

Regarding the controller, Uhrman stated that the company is paying attention to feedback from users, “iterating that software, fixing the triggers, fixing the thumbsticks and if that doesn’t work, we’ll iterate it again and if we decide that’s not the right path, we’ll change it.”

No word yet when the controllers will launch specifically.

Source: Shacknews

Résumé, Video Game Style

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Putting together a good résumé for employment can be the toughest thing in the world, especially if you want it to stand out from other applicants. New York based designer Robby Leonardi, however, has a system that’s practically foolproof

Leonardi has managed to design a résumé that looks like something out of Nintendo’s classic Super Mario World series, with pages divided into different sections, each based on levels inspired by the game. These include a piranha plant filled About page, an underwater Skills page complete with descriptive fish, and more.

It’s not like Leonardi needs a job, as he’s currently working for Fox News. That said, you have to admire his creativity. It might just motivate you to do the same.

Source: The Next Web