XCOM ARG Looks To The Sky

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What is Citizen Skywatch? {link no longer active} A new website, Facebook page, Twitter {links no longer active} and YouTube account under the mystery name has launched speculation across the connected web. At roughly 3 p.m. EST on 8/15/11, the Citizen Skywatch Twitter feed was updated with the following message: “URGENT TX: Citizen 19 in N Calif reports strange weather phenomena. Details to follow.” Take-Two has announced that Citizen Skywatch is an ARG linked to XCOM that will be playable at Gamescom this week. At the time of reporting, someone named Citizen One has been reporting that an invasion has begun and that the skies are filled with the shadows of an unknown enemy whose origins are “impenetrable, its purpose inscrutable, its methods – incredible”! An official Citizen Skywatch bulletin board {link no longer active} has been launched acting as a central forum to enable all active members to present new information and “engage in deep discussion regarding emerging theories”. Two incidents have been reported as well, both on the website and on Twitter regarding the observation of aerial phenomena reported by the CHP and a bizarre isolated electrical storm reported via radar by the Air Force. Stay tuned to find out more and see what pops up in the A/V Repository and Recruitment docs.

Let Your Bee Beard Grow

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Irish cider brand Magners has launched a free iPhone app {link no longer active} featuring Eamon, the Clonmel beekeeper, who lives his daily life always wearing a beard of bees. Users can choose one of six bee beard styles to add to a photo and then share with friends. Every time the app is downloaded, a donation of 50 bees will be made to the British Bee Keeping Association and the Federation of Irish BeeKeepers, to help save 1.5 million urban bees over the next year. A donation will also be made whenever someone ‘likes’ the Magners Facebook page and each time someone enters the competition to win one of 25 Urban Beekeeping Scholarships.

Join The Feeding Frenzy!

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In anticipation of the remake of Fright Night, {link no longer active}  an incentivized sharing program has been launched on the official Facebook page that allows fans to share Fright Night content with friends through your social feeds and attend exclusive Fright Night Friday events for a chance to win. Register to be part of the frenzy and become eligible to win weekly prizes. Help feed the frenzy by sharing weekly promoted content, retweeting special messages and attending special Fright Night events. The more you share content (trailers, extended clips, etc.) the more points you earn and each week the registrants with the most points will win a killer prize (like a $500 VISA card to plan your own Fright Night Friday or a home entertainment center). Fans can even earn points by checking into their local theater on Facebook Places.

Get Big Air On YouTube

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The Sprite Zero Skate n Splash campaign has launched an interactive YouTube skate video {link no longer active} that lets you instantly skip from one segment to the next, deciding exactly what you ll see and when you ll see it. Hit play and use keyboard keys 4 through 9 to replay skateboard tricks, skip others, and create your own rhythmic masterpieces on the fly. Viewers can jump between moves that will inevitably conclude with the skater landing with a splash into the water below him. Moves include One Foot Method Air and Lay Back Air. The video can also be viewed linearly without interaction in full screen mode.

‘Don’t Be Afraid Of The Dark’ Begs You To Enter

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The official site {link no longer active} for Guillermo Del Toro’s Don’t Be Afraid of the Dark takes the audience inside the creepy house of the film by utilizing user input and a webcam. To progress through the site, user’s must click and find different objects throughout the house. Proceed to Sally’s Room and find a tooth hidden under her pillow to see a short clip from the film. Connected webcam users can allow the site access and will take a photo that can be shared to document the moment. Each room has discoverable objects (like a Teddy Bear that talks) and information about each of the case members. To make it even more creepy, when first launching the site the user can input their name which can be heard in the voices that haunt the house calling out for the user to go deeper and deeper.

Conan The Barbarian Game Hacks And Slashes On Facebook

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For fans of 2D side scrolling adventure games, Conan the Barbarian 3D has launched a new Facebook game {link no longer active} that lets fans wield the mighty sword for themselves. Destroy the warlord Khalar Zymi by fighting through the foothills attacking his minions and leaving a path of destruction. Along the way, don’t forget to free the hot babes trapped in cages to score more points.

Let Sue Decide The Soundtrack To Your Life!

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To coincide with the launch of Glee the 3D Concert Movie, a new Facebook quiz {link no longer active} has been launched that will analyze your profile and let Sue Sylvester find your Glee theme song. Click the app and allow the permissions to find out your song along with a brief write up about why. Once complete, fans can post the result, share the app with friends or check out a brief trailer featuring their song.

Start Tagging Today – On Your iPhone

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Channel 4 presents the new Street Tag iPhone app {link no longer active}, which allows you to virtually graff any wall or surface, using your iPhone. The app turns your iPhone into a virtual spray paint can. Tag anything you want and share your tag with the world and geo tag it. A simple toolset allows you to craft your tag and change color, spray thickness and drippiness.

Bend, Stretch, Shoot And Build On Facebook

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LifeSavers Gummies has launched three new game app experiences on Facebook   {link no longer active} that challenge fans to play, beat their own high score and share. Ring Shot challenges users to shoot their favorite Gummie in a slingshot as far as they can. Gummie Mug allows users to upload a photo, stretch it, smush it and share it. Sweet Strings N Sour Rings is a track builder game where users can build a mini-race track, share it and compete for their best score. Users can login and track their scores and compete every time they come back.