Harry Potter and the Deathly Hallows Part 2 Site Explores Augmented Reality

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On the official site for Harry Potter and the Deathly Hallows Part 2, fans receive a tutorial about how to launch an exclusive augmented reality experience using copies of Part 1 and 2 of both games based on the films. After downloading a program to their desktop, fans can reveal a hidden Lord Voldemort by holding up the front cover of the Part 2 game to their webcam to unleash the Dark Lord in our interactive Augmented Reality experience. If you have Part 1 of the game, you can hold that up at the same time for an extra magical surprise.

Take A Hit Out On One Of Your Annoying Facebook Friends

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On Facebook, an app has been launched and is still active with this week’s release of Mafia II: Director’s Cut that allows fans to make their own hit list and take down their friends. The top 5 hitmen and top 5 most wanted also appear on the front page of the app. Fans can build a hitlist by picking a friend to target, choose a reason they should go and then determine how they should go and then put out the hit. Reasons friends need to go can include too many status updates or too many farm wars updates or just because they know why they need to go . Once the app is completed, the user will receive a post on their wall alerting them to the hit.

Your Very Own Mad Men Ad

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Part of the launch of the Mad Men Season 4 in the Netherlands, a Mad Men Ad application on Facebook has been launched featuring the entire cast of Sterling Cooper Draper Pryce. You can create a new ad campaign in which you play the starring role. The men and women of Sterling Cooper Draper Pryce will come up with a slogan, ad and render an original 60 s Mad Men poster featuring you. Potential “clients” supply their preferences and a photograph for the agency to work with. The app then follows the advertising process from briefing to tissue meeting to client presentation through a personality test like interface. If you re happy with the result, you can share the ad with your friends by publishing your ad to your Facebook wall. Each week, the best ads are rewarded with great Mad Men prizes. At the end of the campaign in early September the overall winning ad will be published in BLVD Man (a Dutch fashion magazine) and on several billboards in Amsterdam.

ITunes Fest Begins Today

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Live broadcasts begin tonight through July 31 on iTunes with more than 60 artists performing on 31 consecutive nights in London’s Roundhouse. Headliners include Coldplay, Foo Fighters, Adele, Linkin Park, Paul Simon and more. Fans can watch live gigs on their iPhone, iPad or iPod touch. Check the schedule on an official app destination on Facebook.

The Ultimate Fitness System Now Available For Kinect

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The official website for UFC Personal Trainer provides a wealth of information, knowledge and connected engagements to get anyone off the couch and into the octagon. An overview of the fitness system behind the technology is detailed in three destinations. The first looks at the ultimate workout for the ultimate UFC body  {link no longer active}  and provides and overview of game features and customizable routines. Also, a section dedicated to NASM, {link no longer active} the National Academy of Sports Medicine, details the certification guidelines behind the game while a guide to the moves  {link no longer active} shows what you’ll be doing to push it to the limit with video accompaniment. An onboarding video  {link no longer active} gets users interested in the game and demonstrates how it works in action. Owners will also be able to link their Facebook and Twitter accounts   {link no longer active} to the game and share their progress and achievements. A fitness blog  {link no longer active} keeps fans up to date with ongoing game updates and UFC news and tips from the pros while on Facebook fans  {link no longer active} can watch videos, training tips and go behind-the-scenes with Demetrious Mighty Mouse Johnson and Urijah Faber in a dedicated app.

Norton And Captain America Team Up To Battle Cyberevil

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Norton 2011 has teamed up with Captain America on Facebook and launched an app that lets fans go behind the scenes of the upcoming Marvel film. A short video Behind the Shield plays taking a look at what it means to be a super powered human. Within the app, fans can play the cyberevil challenge and win a trip to a Marvel movie premiere or an actual shield used in the filming of Captain America: First Avenger. Weekly prizes like smart phones, movie passes, a Captain America mask, Marvel digital comics and redemption codes for items at Dunkin Donuts and Baskin Robbins will also be given away. To win, fans must knock out the cyberevil word in a mini-game experience starting with 5 shields and 60 seconds to knock out the right letters as they glow red. As the game starts, fans are greeted with the word which relates to cyberevil and a definition and then can start blasting away! Each time the user plays, they get a chance to enter to win. Also within the app, an exclusive Captain America comic featuring an all-new story written by Stan Lee can be read online or is available for to pick up and read in 3D at a participating retailer (Best Buy, Fry’s, Office Depot, OfficeMax, etc.).

The Resistance Needs Your Help To Destroy The Alien Tweets

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On the official Facebook page for the new sci-fi action series Falling Skies on TNT, a new app has been launched called Resistance Battlefront {page no longer active}. Within the app, fans can scan the skies for Tweets from other users that contain the word alien . Once they choose to start the battle , the tweets begin to descend from the skies and the user can use a Colt .45 to start blasting away at them before attack. Fans that like Falling Skies will unlock an AK-47 and at level 3 a shotgun becomes available. Those that recruit five friends will unlock C4 plastic explosive and whoever tweets about the experience will earn an extra life! Also, win the same app fans can vote for their favorite character, respond to questions about how they would respond in a similar crisis situation in the show and visit video and image galleries.

Call Of Duty Annihilation Website Unlocks New Content Over Time

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To compliment the multiplayer trailer {link no longer active}, the official website for the Call of Duty Black Ops: Annihilation map pack features five sections for each area and each with 9 unlocked screenshots. Users can return to the area to get a look at exactly what the action is going to look like in this heavily anticipated DLC content. Hangar 18, the drive-in, silo, hazard {links no longer active} (based on World at War’s Cliffside but made into a golf course) and the ancient ruins/zombie stronghold of Shangri-la levels each look action packed and promising.

What Kind Of Immortal Are You?

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On the Become Immortal tab on the official Facebook page {page no longer active} for the new film Immortals fans have a chance to be immortalized in the upcoming graphic novel for the film and win an all expense paid trip to San Diego Comic-Con 2011. Two people – one male as Apollo and one female as Artemis – will be chosen by the number of “Likes” on their 500 word response as to why they most resemble one of the aforementioned gods. Immortals is due in theaters 11/11/11, but the contest ends June 3, 2011 so get to work becoming immortal!