Engagement Site For Mario Kart Wii Rallies Fans Across Multiple Touchpoints

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A new interactive website for Mario Kart Wii has been launched that captures the fun and playfulness of the campaign Still Having Fun . Use the arrow keys to navigate through the experience from left to right and experience a suite of unique engagements. Families can submit to win a chance to see Cars 2 in 3D at Gold Class Cinema by recording their scores and submitting to see who is champion of their house. A UGC video contest allows fans to submit videos of them playing Mario Kart for Wii and vote on their favorite video. Fans can Facebook attack their friends and hit them with a Red Shell, Spiny Shell, Bob-om, Bullet Bill, Lightning or a Pow Block, to name a few. Lastly, explore the history of the Mario Kart franchise by continuing the journey deeper and experiencing the greatest titles from the past.

Choose A Path And Experience The Tree Of Life

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In anticipation of the release of the Terence Malick epic The Tree of Life, Fox Searchlight launched an experience website called Two Ways Through Life that unveiled new content from the film over time. Upon entering the site, the user must choose either the Father’s way or the Mother’s way which then unlocks scrolling stills from the film that can be explored and commented on by registered users. Elements from the film can be shared on Facebook or on Twitter.

X-Men Extra Changes History On The iPad

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A new iPad app {link no longer active} has been released to support the release of X-Men: First Class. X-Men Extra , designed in a classic 60’s LOOK magazine style, documents how mutants are living among us everyday and working deep undercover for branches of the U.S. intelligence community. Fans can flip through the pages, touch photos and make them full screen, read text, find hidden video and audio and share content with friends. Linking various key characters to history-making events and unexplained activities, within the pages of X-Men EXTRA fans can attempt to decode and expose their activities. X-Men influence is everywhere ranging from classified meetings at the White House and negotiations with all sides of the Cuban missile crisis. Did you know the White Queen was on the plane after the JFK assassination when LBJ was sworn in as president X-Men EXTRA will offer periodic updates as new news becomes available.

Red Faction Countdown To Win Contest Challenges Gamers To Engage

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THQ and Volition have launched the Countdown to Win contest on the official Website for Red Faction: Armageddon. Fans must must be registered members of the Red Faction community to win and can either create a log-in on the official site or receive a code after liking the Red Faction page on Facebook. Unlocked over time, new questions and challenges have been unlocked in the run up to launch. Users must complete each challenge in order to earn Salvage points and be eligible to win.

Each challenge is different and requires the user to interact with Red Faction in different ways. For example, one challenge requires the user to watch the Plasma Thrower video in the Armory or play the Red Faction: Armageddon demo. Upon completion, the user receives a code that they must submit to receive points securing their completion of the challenge and points. The grand prize of the contest is a massive upgrade to any gamer’s home theater system including a Samsung 65 LED HD TV, BDI Avion Entertainment Center, a Definitive Technology ProCinema 600 Speaker System, Sony MegaChanger 400 Blu-ray Disc Player, Bell o Leather Home Theater Recliner and 10 sci-fi movies. Three runners-up will be eligible to to win 8,000 Microsoft points.

Additional digital campaign tactics include dedicated Facebook tabs looking back at the history of Red Faction and pre-order bundle deals with participating retailers.

Ducati Launches Mobile Game For IOS And PSP

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Developed by Digital Tales in collaboration with Ducati, Ducati Challenge launching for the iPhone (supporting the retina display), iPad and Sony PSP. Developed in Milan, this 3D racing game allows players to ride the most powerful models in Ducati’s MY2011 line including 6 categories of the Bolognese product range: Monster, Hypermotard, Diavel, Multistrada, Streetfighter and Superbike. Fast race tracks, winding mountain roads, narrow medieval village streets, bustling metropolises and hot desert valleys make for perfect locations and breathtaking challenges to safely unleash all the power of Ducati’s awesome bikes. Fans can challenge their friends by choosing the “Multiplayer” option allowing up to 4 players with wi-fi connection. In-game audio features the roar of each engine recorded live to offer a true immersive Ducati experience. On Facebook, a dedicated fan page connects fans across the globe and across platforms.

Dead Or Alive Dimension Launches Onto The Nintendo DS In Glorious 3D

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Out now for the Nintendo DS, the website and Team Ninja Facebook page for Dead or Alive Dimensions are rallying fans to check out evolved 3D bringing the same Dead or Alive action to gamers on the go! A look at the fighters, stages, gameplay and various video and screenshot media are all available on the site. Fans tat are looking for more info on how to get more downloadable costumes and throw-down challenges from Team Ninja via SpotPass should look no further for instructions of how to enable this cutting edge feature.

You Have A New Friend Request From The Army

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As an extension of the US Army’s main campaign theme Army strong , digital social media has become a flash point for recruitment. Goarmy.com remains the central online web destination, but according to Lt. Gen Benjamin C. Freakley, we’re working hard to increase our social media because we fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on . Social media is being deployed to help extend the dialogue with campaign extensions like armystrongstories.org intending to connect would-be soldiers with real soldiers. In partnership with X:Men: First Class, on the Army Facebook page visitors are invited to view exclusive content from the upcoming movie and watch a trailer comparing Army life to that of becoming a member of the X-men. The movie is about young people who are ordinary doing extraordinary things, General Freakley said. Ordinary people come in the Army and do extraordinary things every day.

Source: NY Times

True Blood Launches Interactive Site And Wants You To Dig Deeper

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To promote HBO’s True Blood Season 3 DVD/Blu-Ray launch, an interactive website encourages the viewer to look closer and zoom in and find and discover clues. Each clue is relevant to season 3 and in order to win a change at the ‘Ultimate True Fan Experience’, fans must collect all 60 clues by the deadline of July 17. Prizes includes a 3-day trip for fans to take part in the True Blood fan experience, copies of the 3rd season DVD, a six-pack True Blood plastic bottle beverage and more.

Have You Skadooshed Today?

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As epic interactive YouTube campaign promoting Kung Fu Panda 2 has been launched featuring Jack Black behind-the-scenes recording his voiceover of Po, the Kung Fu-iest panda around.

Practicing his signature fighting call Skadoosh! over and over, he then invites the user to click for epicness on a YouTube annotation which launches the Epic Skadoosh Behind the Scenes of Kung-Fu Panda 2 . Viewers must then drag various elements of the YouTube page (thumbnails, comments, etc.) over to Po so he can Skadoosh them off his belly! The campaign can be shared via Facebook and Twitter or be repeated for more epic skadooshing!

Easter Eggs are hidden within the campaign that unlock some other extra hidden treasures. For example, scrolling down to the fifth comment ( Ska to the doosh! WOOT! ) and dragging over to Po will uncover a fortune cookie fortune. Additional fortunes are hidden behind other comments as well. Other video clips from behind-the-scenes will reveal clips from the movie and quotes from Kung Fu Pangs characters reviewing the movie and cross-promotional elements with Puss in Boots.

Faxion Online Open Beta Starts The Fight Between Heaven And Hell

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To signal the launch of open beta for Faxion Online, the pre-launch website and Facebook page have been following the development of the title from UTV True Games closely. The Saints & Sinners podcast series available on the site has focused on the details of PvP combat and philosophies behind the inter-game system balancing. Highly anticipated, Faxion is a full featured MMORPG that allows players to become part of the classic struggle between good and evil and features a persistent world with competitive and robust PvP play, territory control and competitive action. On the official YouTube channel, a live action comedy video series We Know Conflict looks at the classic conflict of good vs. evil in a funny way (cake vs. pie, pirate vs. ninja, etc.). On the official site, a classes video and dedicated section preps users for to choose a character (crusader, reaver, diviner, occultist, guardian, zealot or multi-class). For all the launch day PR round up, check out the coverage at Massively.