VPC:
$8.29
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Value Per Click
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VPCO: $0.00 ▲Value Per Comment
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VPL: $0.00 ▼Value Per Like
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VPM: $0.00 ▲Value Per 1k Impressions
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VPS: $0.00 ▲Value Per Share
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VPV: $0.00 ▲Value Per View
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VPCO: $7.65 ▲Value Per Comment
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VPL: $0.00 ▲Value Per Like
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VPM: $0.00 ▲Value Per 1k Impressions
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VPV: $0.00 ▼Value Per View
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VPC: $2.83 ▲Value Per Click
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VPCO: $0.00 ▼Value Per Comment
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VPFAV: $0.00 ▼Value Per Favorite
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VPL: $0.00 ▲Value Per Like
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VPM: $0.00 ▲Value Per 1k Impressions
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VPR: $0.00 ▲Value Per Reply
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VPS: $4.05 ▲Value Per Share
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VPV: $0.00 ▲Value Per View
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VPC: $20.63 ▲Value Per Click
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VPCO: $0.00 ▼Value Per Comment
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VPL: $0.00 ▲Value Per Like
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VPM: $0.00 ▼Value Per 1k Impressions
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VPS: $0.00 ▲Value Per Share
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VPV: $0.00 ▼Value Per View
Vodafone Sends Two Retirees Flying
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Vodafone is letting people experience a series of firsts, which might conjure up images of bungee jumping and deep-sea diving, but in this case its a simpler dream of two old ladies who want to fly on a plane. The efficacy of the message and the genuineness of the emotion shows that it doesn’t have to be a grand dream to make an connection. Source: Gizmodo.com
‘Pwnmeal’ Takes Oatmeal To The Extreme!
Oreo Shows Off Snack Hacks
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Taking foods and remixing them in creative ways has become a thing for foodies on the Internet and Oreo is embracing that with #OreoSnackHack. Check out these recipes from Roy Choi, Michael Voltaggio and Starry Kitchen.
Source: AdWeek.com
YouTube’s Third Era
YouTube has gone from ‘how will they make money ‘ to investing $100 million a year into creating channels in advertising rich verticals. Now, the company is embarking on a major marketing push to make the world aware of the content that’s on YouTube – and help Google conquer the $212 billion global TV ad market.
In an AdAge interview, Wojcicki said “Think of the last TV show you watched — it was probably marketed to you in some way. If you look at our top creators, they have a lot of subscribers; it’s all categories like entertainment, health and beauty, food, cooking, and yet I think a lot of times advertisers and users don’t know about these channels.”
YouTube is spending millions of dollars to boost awareness for its shows, figuring that if TV builds awareness through mass-market campaigns YouTube can, too. Major YouTube stars will be highlighted in TV ads on ABC Family and The CW, billboards, and even on the NYC subway.
YouTube is also changing the way it packages content to advertisers, taking the top 5 percent of content in 14 categories and offering that up front on a guaranteed basis to advertisers, calling it ‘Google Preferred.’ YouTube is this creating scarcity and asking for TV-like CPMs (cost-per-thousand viewers) and a significant commitment.
There’s pressure on YouTube, as various providers like Maker Studios get acquired, and Yahoo! Is rumored to be ready to poach YouTube stars unhappy with YouTube taking 45 percent of ad revenues. Regardless of YouTube’s moves, the interest in short-form video continues to grow, and the market will continue to change.
Source: AdAge
Nintendo Cuts 3DS Software Prices
Nintendo is getting serious about boosting sales, hauling out the big gun – dropping the retail price. Nintendo announced yesterday that five of its best-selling first-party games for the 3DS would be reduced to an MSRP of $30, down from the $40 initial price.
As of April 22, Mario Kart 7, Super Mario 3D Land, New Super Mario Bros. 2, Animal Crossing: New Leaf and Donkey Kong Country Returns 3D will see their suggested U.S. prices drop to $30. The first three titles on that list are the three best-selling 3DS games of all time, in order, having each sold more than 2.15 million copies in the U.S. alone. All together, the five games have sold more than 9 million copies in the U.S., either through retail or the Nintendo eShop. The discounts apply to both physical and digital copies of the games.
Source: GamesIndustry International
Oculus Rift Sells 25K Dev Kits
Facebook is probably feeling the excitement is still building for virtual reality, as Oculus VR announced that they have sold more than 25,000 of their second-generation Oculus Rift developer kits since the order page went up on March 19. The company sold more than 60,000 first-generation developer kits before a component shortage halted sales.
The new version of the dev kit is expected to ship this July, and based on the current rate of sales it should handily outsell the first-generation kit. There’s still no word on when exactly a consumer version might ship, or exactly how much it might cost… or how eagerly customers will embrace it when it’s actually for sale.
Source: TechCrunch
PAX Show Heads South
Coming off of a successful PAX East show, Penny Arcade has announced a new addition to the PAX family: PAX South, debuting in San Antonio, Texas early in 2015. This consumer show will follow the pattern established by its older siblings, combining video games, tabletop games, game-inspired music, competitions and insight from leaders in gaming.
PAX South joins PAX Prime in Seattle, PAX East in Boston, and PAX Australia in Melbourne. “We’ve been hearing for years that those in the south had a tough time making it to the northern corners of the country; PAX South has always been a matter of ‘when’ rather than ‘if,'” said Robert Khoo, president of Penny Arcade.
Source: Shack News
Public Doesn’t Trust Marketers
If you had any doubts about how much the public trusts advertisers and marketers when it comes to the security of personal data, put them to rest. The public places very little trust on marketers and advertisers when it comes to personal data security, below even the government and social networks.
More than half of the 1,000 consumers surveyed by research firm GfK in March said they’d like to see marketers and advertisers change their personal data policies and activities. Interestingly, the attitudes were strongly different between older respondents and the younger generation, with younger ones not as concerned about data privacy as older consumers.
Source: AdAge
Most Twitter Users Never Tweet
While Twitter may have 982 million accounts, hundreds of millions are not being used – and have never been used. The numbers come from Twopcharts, a site that measures and monitors Twitter usage. More than 433 million sites have never sent a tweet, according to the site.
Twitter claims to have 241 million active monthly users, but of course much depends on how you define ‘active.’ Twitter acknowledges that by its definition, some 741 million users are inactive. The company also says that 5 percent of Twitter users are ‘fake’ according ot the company’s SEC filings.
Source: CruxialCIO
