‘Vanquish’ Trailer Analyzed

GameTrailers has given its Pop-Block Trailer treatment to Vanquish, the next game from Resident Evil creator Shinji Mikami.  The site takes the debut trailer that appeared last week and freezes key frames to cull as much info as possible from the minute-and-a-half long video.

Watch it at GameTrailers {video link no longer active}.

Playing With Lasers

UK Premiere Leaguers Wayne Rooney and Fernando Torres help promote their Nike Laser soccer shoes in this nifty TV spot.  The spot puts plenty of fun, fictional tech on display.  It’s another worthy effort from Nike’s occasional dabble into future tech meets sports science inspired ads.

Watch it at Campaign Live {link no longer active}.

‘Mass Effect 2’ Trailer Roundup

GameTrailers gives the Red Carpet Trailer treatment to EA and developer BioWare’s Mass Effect 2. It’s a nifty device for the video site, giving it a chance to get mileage out of existing content and drive some eleventh hour buzz for a game nearing release. One of the best parts of these montages is how each segment featuring a new trailer has a title page listing the number of views it pulled on GameTrailers. The site had put together a similar video for Ubisoft’s Assassin s Creed II.


Watch it at GameTrailers.

Star Wars Streetwalkers

Adidas is launching its Star Wars branded line of shoes and apparel with this nifty TV spot.  The ad features a few stars including David Beckham and Snoop Dogg, but the most memorable part of it might be the way it mixes gritty urban scenes with bits from the films. A remix of the iconic Imperial March theme adds to the mood. With hype slowly building for the inspired line, it s no surprise Adidas is putting force behind marketing it.


Watch it at YouTube.

Dark, Moody, And In Limbo

Check out this video teaser for Limbo, an Independent Game Festival award-winner from developer Arnt Jensen. It’s not so much the video that’s a standout.  The grabber here is the game’s art style injecting a dystopian mood into what looks to be a deftly executed physics-based platformer. Ironically, it seems the game itself is in limbo and in need of a publisher.


Watch it at GameTrailers.

Beautiful Tease

Blizzard’s pedigree is on full display in the teaser trailer for Diablo III. The video is marked by one beautifully crafted scene after another.


Watch it here.

Mixing Zen With Money

The TV spot for financial management service Zendough is freakily engaging, and mostly for all the wrong reasons. Adweek blogger David Gianatasio sums it up nicely.  The only thing to add is that, to the gamer set, the evil hovering bank-bots may come across as more Pac-Man than Star Wars.


Watch the spot and read about it at AdFreak.

Back To Building Blocks

Based on the video trailer debuting the massively multiplayer game LEGO Universe, developer NetDevil is reaching back to when LEGO toys could mimic popular entertainment without necessarily licensing properties.  The game promises to put players young-skewed ones, presumably into build-your-own worlds based on fantasy, sci-fi and other popular fare.  In highlighting the possibilities, the video openly draws from recognizable films and games in those genres but stops short of licensed material.


Watch it at GameTrailers.

Chaining Old With New

Capcom has put out this trailer to highlight new features in their step-up title Super Street Fighter IV. The title adds features to last year s Street Fighter IV, which marked the debut of the long-running fighting game franchise on current consoles. Besides some great game play footage, the trailer is framed by snippets of eye-catching illustrated transitions that reach back to earlier art styles in the classic series.


Watch it at GameTrailers.

Bare-Chested CG

Koei’s trailer for the latest in its Fist of the North Star beat em up franchise manages to feel nostalgic and current at the same time. Parts of it feel like those early CG cinematics that started to appear just about the time game consoles started spinning discs. That’s partly because of the game’s visual style as a classic fighter. Yet the animation is polished, and some clever direction with a few notably subtle if sometimes mystical segues make it entirely watchable. Plus it has that wonderful Asian video trailer characteristic of not exactly telling you the storyline, rather making you wonder what the heck is going on.


Watch it at GameTrailers.