NeoEdge Serves Up Video Ads To Bar Society

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NeoEdge announced a partnership with Playdom. Under terms of this exclusive deal, NeoEdge’s video ad serving platform will be integrated into RedAtoms’ Bar Society game, a game about owning and operating a bar for users 21 years-old and up.

“We are excited about the opportunity to drive significant revenue using Neoedge’s innovative and simple-to-integrate ad products,” said David Liu, CEO of RedAtoms.

“NeoEdge solution can provide social game developers the vehicle to monetize the other 98 percent of their user base,” said Lesley Mansford, CEO of NeoEdge. “Initial tests have shown user feedback from these social game video ads to be very positive and social games publishers can often increase their revenue 25 percent to 50 percent or more by implementing NeoEdge video ads. The timing is great as brands look for more innovative ways to play in the social media space.”

Deus Ex: Human Revolution’s Augmented Special Edition

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Eidos-Montreal has revealed details for the pre-order bonus and limited edition of Deus Ex: Human Revolution. Those who pre-order the game will receive the Explosive Mission Pack, with a new mission, a special unlocking device, explosive and grenade launcher.

The game is big on sepia.

Meanwhile, the Augmented Edition has all of the DLC of the Explosive Mission Pack, plus 10,000 extra credits, a special shotgun and a silenced sniper rifle. Also, it will feature premium packaging, a 40-page art book, a motion graphic novel, a making-of DVD, and the game’s soundtrack all for $69.99.

Uncharted 3 Reveal Rumored For VGAs

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After the success and acclaim of Uncharted 2: Among Thieves, details of the next game in the series have been heavily sought after. Latest rumors place the game setting somewhere in a desert.

Additionally, reports are that Uncharted 3 will debut around the time of the Spike TV Video Game Awards, appropriate since Uncharted 2 was revealed during the 2008 award show. Sony has announced an Exclusive PlayStation 3 Reveal in Hollywood the day following the Spike TV Video Game Awards, which many believe will be Uncharted 3; we’ll all just have to wait until December 11 to find out.

Source: Kotaku

Kinect Sells 2.5 Million In 25 Days

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Microsoft has announced that the Kinect has sold 2.5 million units in 25 days after launch. The motion-sensing device was previously confirmed to have sold 1 million in the first 10 days.

“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of five million units sold to consumers this holiday.”

Kinect on Xbox 360 was a top performer at Target this weekend, added Nik Nayar, vice president, merchandising, Target. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.”

Warren Spector Featured On Virtual Card

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Junction Point creative designer Warren Spector will be featured on a Geek-A-Week virtual card as part of the celebration of the release of Disney Epic Mickey. The effort is led by cartoonist Len Peralta and features 52 influential geeks from various disciplines.

It s an honor to be recognized among other creative minds in such a unique and fun way, said Warren Spector, creative director of Disney Interactive Studios Junction Point. I never thought I’d see myself on a collectable trading card with the likes of such talented and influential individuals.

To find out more, visit geekaweek.net.

Zynga/American Express Team Up

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American Express and Zynga have announced a partnership, via which Membership Rewards points from American Express can be used to pay for limited edition virtual goods and game cards for Zynga titles.

“Our relationship with Zynga, one of the key players in the digital space, marks a new redemption category for American Express and reflects our ongoing commitment to expanding and deepening the value we offer customers online,” said Dan Schulman, Group President Enterprise Growth, American Express. “With millions of Cardmembers looking to use Membership Rewards points, Zynga can now offer our loyal customer base an exciting new way to engage with their popular social games.”

“Our partnership with American Express marks the first time that virtual goods are available for purchase with rewards points and reinforces our commitment to offer consumers meaningful experiences that enhance their game play,” said Vishal Makhijani, SVP of Business Operations at Zynga. “Cardmembers can instantly redeem their reward points to purchase limited edition virtual goods for their favorite Zynga games.”

For more information, please visit www.membershiprewards.com.