PS3 – ‘Long Live Play’

For the past couple of years, PlayStation has had the “It Only Does Everything” campaign headlined by Kevin Butler. SCEA has announced that they are rolling out a new campaign called “Long Live Play” for the system’s switchover to $249, with new ads rolling out immediately on websites, TV networks, retailers and social networking outlets immediately.

“PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with ‘Long Live Play’ – mixing humor and a little good, clean fun with the kind of entertainment content you crave,” said Scott Steinberg, SCEA VP of Product Marketing. “What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.”

Source: PlayStation Blog

Zynga Might Delay IPO Until November

Zynga had been preparing an IPO to raise about $1 billion as early as June. However, the recent volatility in the stock market means that Zynga’s public stock offering may be delayed until November.

“It wouldn’t be illogical for the bank to delay a sale, given the markets,” said a source. “It makes sense for a bank to protect its clients from a market that could potentially be a bottomless pit.”

Meanwhile, the SEC has concerns that only 5 percent of Zynga users actually pay anything for their games. The SEC wants more precise detail on how many paying customers it has for each of its titles, but that is something that Zynga wishes to conceal.

Source: New York Post

Deus Ex: Human Revolution – Eyeborg Documentary

Deus Ex: Human Revolution deals with a near-future world where cyborgs and “transhumanism” is central to everyday life. Square Enix wanted to see how close we are in everyday life to the reality of the game and commissioned filmmaker Rob “Eyeborg” Spence to investigate prosthetics, cybernetics and human augmentation today.


Halo: Combat Evolved Goes 3D

Halo: Combat Evolved Anniversary will feature 3D stereoscopic visuals. It joins a small but important list of Xbox 360 titles featuring 3D, including Call of Duty: Black Ops, Crysis 2 and just-announced addition Gears of War 3.

“If you’ve got the technology you definitely want to take advantage of it,” said 343’s Dennis Reis. “Guilty Spark is a fun level to show 3D because you’re in the jungle, you’ve got foliage going by, plasma bolts flying over your head… it’s a fun way to increase the immersion of the game and again if you’ve got the technology, you definitely want to take advantage of it.”

Source: CVG {link no longer active}

Gears Of War 3 Pre-Order Bandaids

Future Shop is offering one of the most unusual pre-order bonuses ever in the “Curb Stomp First Aid Kit.” Exclusive to the Canadian retailer, the box contains 24 Gears of War inspired bandages.

All someone has to do to to get the “Curb Stomp First Aid Kit” is pre-order any version of Gears of War 3 from Future Shop. The Regular, Limited and Epic editions of the game will release September 20, 2011.