FIFA 12 Gets Fulham Partnership

EA Sports has announced a ‘Official Video Game Partner’ in the English Premiere Team Fulham. This will lead to a FIFA 12 branded vehicle present at Craven Cottage on selected match days, EA Sports branding on the LED perimeter board and a Pro Player Tournament at the club’s training ground to determine which Fulham player is best; EA will also be producing a Fulham specific FIFA 12 game sleeve which fans will be able to download for free from www.fulhamfc.com around the launch of FIFA 12 in late September.

“We are thrilled to be partnering with Fulham Football Club and look forward to providing a series of FIFA 12 gaming experiences for both fans at Craven Cottage and players at the Motspur Park training ground,” said Nick Harford, Football Business Lead at EA Sports.

“Partnering with EA Sports is a fantastic opportunity to offer our fans a unique gaming experience on match days at the ground, and on-line,” added Alistair Mackintosh, CEO at Fulham Football Club. “We are very excited at the prospect of seeing our players in this state of the art game, and welcome EA Sports as Official Video Game Partner.”

Get Covered And Be The Next Great Legend On Ice

On the official Facebook page for NHL 12, a Facebook app called “You’re Covered” {link no longer active} has been launched allowing fans to choose a photo (via webcam, upload or Facebook) to be featured on the cover of the game. Begin by choosing your team, console and then uploading a photo. Share with friends, add as a profile pic or print and post in your locker!

Steve Jobs Vacates Apple CEO Position

Steve Jobs announced to the world that he is stepping down as CEO of Apple after taking a leave of absence since January 17 for an undisclosed medical condition. Taking over the position is Tim Cook, who had long been positioned for this role; Jobs will remain as chairman.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” wrote Jobs in a letter. “Unfortunately, that day has come.”

“Investors are very comfortable with Tim Cook even though Jobs has been a driver of innovation and clearly an Apple success. Tim has shown Apple can still outperform extremely well when he’s been acting as CEO,” said Cross Research analyst Shannon Cross. “I don’t know if it’s a health issue. I don’t know if it is a shock. Most likely it was going to happen at some point. Why today versus another day I don’t know.”

Source: Reuters {link no longer active}

Online Ad Measurement By ‘Heat’

Traditionally, online ad performance figures are rather poor. Typically, less than one percent of Web surfers click on display ads and many ad spenders can’t decided on how ad impressions are measured.

Now, a start-up Moat has launched a new engagement currency called “No Clicks Campaign.” The heat map-focused analytics service that seeks to eliminate engagement rates measured in clicks altogether.

This is based around the theory that direct marketers care about click-throughs and brand marketers do not. As a sort of compromise, Moat says they will track “mouse hovering” over an ad, which the company believes serves as a proxy for attention.

“Most of us don’t click on ads, but we certainly notice them,” said Moat co-CEO and co-founder Jonah Goodhart. “There are studies that show we look where we move our mouse. You have to, otherwise you’re not moving it.”

Their recent study of 100 million impressions found that 0.1 percent of users clicked, 10 percent moused over the ad, and 3 percent dragged their mouse over the ad for what they declared a meaningful amount of time. This “heat-mapping” technology aggregates and visualizes where users have moused over an ad and for how long, and moat claims the data helps advertisers better understand which parts of their ad users engaged with, and how intensely.

Moat started out as an ad search engine, allowing agencies and clients to Google the placement of display ads and brands to find where they’ve advertised and where their competitors are buying Web real estate. Now the company offers a full suite of analytics centered on its heat-mapping technology, with clients like Microsoft, Kodak, and BlackBerry. “Everyone in the display ecosystem is using this engine,” Goodhart said.

Source: AdWeek

Minecraft On Xperia Play ‘Fantastic’ Says Sony Ericsson Exec

Sony Ericsson’s Xperia Play has not had any sales numbers released, though its perceived as having underperformed in the market. Still, Sony Ericsson’s head of content marketing & strategy Tim Harrison says that games appealing to a broad demographic are key, like with Minecraft.

“It’s a timed exclusive, so it will be coming to other devices, it’s certainly Android exclusive to Xperia Play for a period of time. I think probably Mojang themselves can give you more information on that. Notch seems to be quite happy to talk at conferences about stuff,” said Harrison. “Obviously we’ve only just launched at the moment, but what we’re trying to show with Minecraft, and what we’re trying to demonstrate with Xperia Play is that it’s really not just for hardcore gamers. Minecraft is a sensation at the moment, an unexpected sensation. The opportunity to have an exclusive on Xperia Play was fantastic for us.”

“Obviously Mojang are a Swedish company too, which is very nice for us and our Swedish colleagues. They pretty much want to launch on this device because they love the control mechanism – they could see that the game would translate very swiftly to that mechanism,” he added. “We’re really pleased with that association.”

Source: GamesIndustry.biz