Doctor Who Ad Break Comic Sponsored By AT&T

AT&T has revealed that they will do a special sponsorship with Doctor Who on BBC America. They will appear on a special motion comic that will appear during a commercial break for the show.

The season premiere has a chase sequence starring lead characters Amy Pond (Karen Gillan) and Rory (Arthur Darvill) that the show didn’t have the budget for. Producer and showrunner Steven Moffat who, along with the episode’s director Richard Senior, wanted something to bridge between commercials.

AT&T ponied up the money for what amounts to a 60 section motion comic. The vignette is the latest in so-called hybrid commercials, similar to ABC’s Desperate Housewives or NBC’s Heroes or AMC’s Mad Men that all of ran commercials that promoted the sponsor in addition to the show being supported by the commercial.

“The shots were either too impossible to capture or too expensive to create live, so doing it in a motion comic theme from different viewing angles made perfect sense,” said Mark Gall, BBC America’s exec VP-media sales. “It hits all those key things AT&T needs. You’ll even hear the Doctor say things like ‘Anything is possible’ on the series because it’s part of his character, part of how people talk about him during the episodes.”

Source: AdAge

BioWare Has ‘Got A Great Plan’ For More Dragon Age

Dragon Age II was not received in a way that BioWare would have entirely liked. However, BioWare co-founder Ray Muzyka wants fans to rest assured that the developer is taking criticism to heart when it comes to future offerings in the franchise.

“I think the team has actually got a great plan,” said Muzyka, adding, “we’ve not announced Dragon Age 3 formally or anything. I think the team are going to have some things that will surprise and delight both set of fans – our core fans and our new fans – with a marriage, best of breed from both games, Dragon Age: Origins and Dragon Age II. We’ll look forward to talking more about that.”

“One of our core values at BioWare is humility and that means we take feedback really seriously,” he said. “We know that the core fans who were expecting more Dragon Age: Origins [from the sequel] – we have to listen to them. We have to respond to that. We’re not going to ignore it. We’re going to take that head-on. But we also have an obligation to our new fans, the ones who we surprised and delighted with some new approaches, accessibility and intense action combat. What we need to do as a developer is take the feedback from both sets of fans to heart and see about marrying that in the future games in the Dragon Age franchise.”

Source: CVG {link no longer active}

Halo: Combat Evolved Goes 3D

Halo: Combat Evolved Anniversary will feature 3D stereoscopic visuals. It joins a small but important list of Xbox 360 titles featuring 3D, including Call of Duty: Black Ops, Crysis 2 and just-announced addition Gears of War 3.

“If you’ve got the technology you definitely want to take advantage of it,” said 343’s Dennis Reis. “Guilty Spark is a fun level to show 3D because you’re in the jungle, you’ve got foliage going by, plasma bolts flying over your head… it’s a fun way to increase the immersion of the game and again if you’ve got the technology, you definitely want to take advantage of it.”

Source: CVG {link no longer active}

Gears Of War 3 Pre-Order Bandaids

Future Shop is offering one of the most unusual pre-order bonuses ever in the “Curb Stomp First Aid Kit.” Exclusive to the Canadian retailer, the box contains 24 Gears of War inspired bandages.

All someone has to do to to get the “Curb Stomp First Aid Kit” is pre-order any version of Gears of War 3 from Future Shop. The Regular, Limited and Epic editions of the game will release September 20, 2011.


Zynga Gives CEO Huge Voting Power for IPO: Report

Reports are that Zynga has revamped their stock structure to grant far more voting power to CEO Mark Pincus. The new structure grants each one of Pincus’s shares 70 votes, up from 10, pre-IPO investors and other current holders will get seven votes a share, up from one, while public investors will get one vote for each share.

This is drastically more power than executives have been granted at other technology companies, with LinkedIn and Google granting only ten times the normal voting rights per share. “Zynga has invented something new,” said Lise Buyer, a principal at IPO advisory firm Class V Group, noting that three tiers of stock is “unprecedented” for technology companies. “Maybe there are so many early employees that even 10-to-1 would put the ultimate decision power in the hands of too large a group of employees or investors.”

“In other industries, we see the collapse of these structures,” said Greg Taxin, the former CEO of proxy advisory service Glass Lewis, now a principal at Spotlight Capital Management in New York. “It’s only because the founders of these new Internet companies believe they can do no wrong and everybody else is desperate to invest alongside them that they can get away with this.”

Source: Bloomberg

Kevin Butler: President, Economy Flooring

Kevin Butler is a very busy VP of whatever for SCEA and also tweets fairly frequently. However, a recent tweet suggested that he was hired for a new job, though we have a feeling he’ll be used in plenty of Sony commercials going forward.

“A man can only be made VP so many times, KB’s off to be PRESIDENT of my uncle’s new upstart company,” tweeted Butler, later adding, “Thanks for all the well-wishes. Yes, as president of a flooring company I’ll be hiring but please no job apps yet. Commercials We’ll see…”

His new description on Twitter reads: “President, Economy Flooring. I’m a man of the people and the people need help. Carpets worn Hardwoods warped Linoleum non-linear Rest Easy, KB’s here to help.”

Source: Twitter

Peggle Breaks 30 Million Downloads

PopCap has announced that Peggle has been downloaded over 30 million times. Originally debuting on PC in March 2007, it has released for several mobile platforms along with XBLA and PSN.

The Electronics Arts subsidiary announced that Peggle HD is coming to iPad along with an in-game expansion Peggle Nights. The App Store will release the game for the special introductory price of $2.99 before it eventually raised to $4.99.