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It’s not uncommon to feature systems in stores before they release in order to give consumers an idea of what they’re going to be getting when they purchase them. Microsoft is using this practice a little bit early, and has begun putting Xbox One consoles on display in its Microsoft stores.
Though the system itself isn’t playable, it is an exact replica of the system that people will be able to snag when it’s released later this year. The items on display include the Xbox One console, the Xbox One controller and the Xbox One Kinect device. From what we’ve seen, they’re quite slick, and a bit bulky in size, especially the system.
No word yet when the system will be playable in stores, but it’s likely to be sooner rather than later.
Some people can’t wait to get their hands on a PlayStation 4 this holiday season. A select few – namely GameStop managers – will be able to get one for free.
The company’s GameStop EXPO, which is happening this week in Las Vegas, is where a number of managers are gathering to see upcoming games for the holiday season. To entice them with its next-generation of hardware and software, Sony is reportedly offering a free PlayStation 4 system and seven games – Killzone: Shadow Fall,NBA 2K14, Madden NFL 25, FIFA 14, Need For Speed: Rivals,Battlefield 4 and the PlayStation 3 game Beyond: Two Souls – to said managers.
It’s a brilliant way to make sure GameStop managers will be very familiar with the PS4, and thus more likely to be effective at selling the systems. Microsoft, Nintendo – what’s your response?
The PlayStation 4 releases on November 15 in the U.S. and November 29 in Europe.
Those of you who thought Luigi did nothing but sit around all day and sleep – like he does in Mario & Luigi: Dream Team for the Nintendo 3DS – will be proven wrong with Nintendo’s latest live-action video. Titled Finding Luigi: Legend of Parkour, the trailer highlights how Mario’s slimmer brother is actually rather spry, performing a number of stunts and techniques that have him outperforming Mario at every turn. The video features interviews with Luigi’s “closest friends and colleagues,” as well as plenty of cool moves from the parkour player portraying Luigi.
The video ties in with the recently released New Super Luigi Bros. U, available now for Wii U.
Twitter UK recently released an infographic illustrating the best practices for using the darling of Twitter, the hashtag. Some of the highlights in the flowchart include basic knowledge like how to best integrate the hashtag as part of an advertising campaign, but other tips delve deeper into making the hashtag topical in the news or employing ways to make sure your hashtag has lasting value.
Editorial manager of Twitter UK Gordon McMillan explained that often times brands don’t really need too put in too much creative effort, but better research saying, “If people are already using a hashtag, and having conversations, part of your work is already done. All your brand needs to do is ensure that when it joins that conversation it is valued.”
In fact, “One way to make sure it is memorable is through media integration. The best hashtags are tightly integrated with other marketing activity from TV advertising, to press ads and direct mail material,” says McMillan.
What are some of your tips for creating the best hashtag? Share in the comments below!
Cie Games is revving up fans with a launch trailer for Racing Rivals, its free-to-play drag racing game shipping for iOS on August 29. Supporting the game launch with Cie, which has roots as a marketing firm working on car brands, is flagship sponsor Nitto Tires. The game also features an extensive list of licensed cars and auto parts brands.
A first glimpse of Racing Rivals draws an immediate comparison to NaturalMotion’s bestselling mobile racer CSR Racing, but Cie’s game runs deeper. It features live lobbies and real-time head-to-head racing, where other games have had asynchronous racing that pits players against an opponent’s clocked time. Fueling the drive to play, and eventually pay for upgrades and parts, is an in-game betting system where players can go “all-in” with their cash or put up their pink slip.
Look for our exclusive story on how Cie Games leveraged success with branded games to become a racing game maker with a dedicated fan following.
Madden NFL 25 ships today, so get excited for the game and football season in general with these interviews with football greats Dan Marino, Marcus Allen and Warren Moon. The Hall of Fame trio talked to Gamerhub.tv at the Madden NFL Pigskin Pro-Am, an annual EA-sponsored event that pits NFL players and other celebrities in a game of flag football.
Marino, who led the Gamers team against the Famers, thinks Madden games have helped football as a gateway for kids into the sport. Allen calls the franchise “synonymous” with football. Moon drops a Tecmo Bowl reference.
To prepare gamers for the final round of downloadable content for Call of Duty: Black Ops II, Treyarch and Activision released a new trailer that highlights Apocalypse, a pack which includes two all-new multiplayer maps, two revamped classic maps from previous games, and a new Zombie map where you face off against the horde of Dieselpunk undead while contending with an unstoppable robot that stomps around.
Apocalypse releases on Xbox Live on August 27, and will come out for PC and PlayStation 3 at a later date.
When Sony launched digital pre-orders for Grand Theft Auto V on the PlayStation Network, it was a good initiative, one that promised players first crack at downloading the game upon its release. Unfortunately, it came with a catch – a data leak that not only revealed the game’s soundtrack, but also some story spoilers. According to VG24/7, the early release of these files was to help speed up downloads of the game once it releases, with its full file size estimated at 18GB.
Both Sony and Rockstar have since issued apologies over the leak.
Said Sony, “Regrettably, some people who downloaded the digital pre-order of Grand Theft Auto V through the PlayStation Store in Europe were able to access certain GTA assets. These assets were posted online. We have since removed the digital pre-order file from the PlayStation Store in Europe. We sincerely apologize to Rockstar and GTA fans around the world that were exposed to the spoiler content. GTA V is one of the most highly anticipated games of the year with a very passionate following, and we’re looking forward to a historic launch on 17th September.”
Rockstar added, “Unfortunately, as many of you may already know, some people who downloaded the digital pre-order of Grand Theft Auto V through the PlayStation Store in Europe were able to access certain GTA V assets leading to leaked information and media from the game appearing online. As you can imagine, we are deeply disappointed by leaks and spoilers being spread in advance of the game’s launch. GTA V represents years of hard work by many people across the world, and we couldn’t be more excited to finally share it with you properly this September 17th.”
Overseas, Giant Interactive released its long-awaited Long Journey 2 as promised, with hundreds of thousands of gamers flocking to the official game’s release following a highly popular beta. However, not everything about the game has people excited, as certain ads have left some with a bad taste in their mouths.
Giant’s advertising campaign includes a number of billboards and banners which advertise the game in Jinggang Shan, which once the home base of the Red Army, the cradle of China’s communist revolution. This location holds high historical value, and many feel that the game’s ad placements are completely out of place. Most noteworthy is their use of the word “revolutionary” in regards to its Quanebao payment system. Unfortunately, not many people are pleased about them hyping such a feature in a place where Chinese civil wars were fought, and in a conflict that killed millions.
A rep for Giant Interactive explained that the ads were part of a nationwide campaign, and it wasn’t focusing exclusively on that specific location. It’s not the first time the company has used controversy to get attention, and it’s probably not the last. Think of the reactions here if Ubisoft had put Assassin’s Creed 3 marketing on historic Revolutionary War sites… will this marketing help Giant Interactive or hurt them in the long run
Thank you for your continued support and readership.
-The AList Team
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