Social | Page 58 of 182

Facebook Says 10 Seconds Counts As A Video View

June 30, 2015, 12:00AM

If you’ve been unhappy with what Facebook constitutes as a video view, they have certainly heard you. Wall Street Journal reports that the company has decided to provide a new pricing option for marketers to find out which ads are really being watched, by electing to pay for a video ad that plays for at least 10 seconds.

“We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy,” said a Facebook spokeswoman.

The move is one that shows that while Facebook has been busy ramping up its video business to directly position themselves as an opponent to YouTube, they won’t be doing so without making sure marketers are happy. It’s easy to see why, because ads on the platform are Facebook’s bread and butter, with $3.3 billion of $3.54 billion in revenue coming from advertising. Mobile accounts for 69 percent of that already.

Previously, Facebook’s video ads worked on something similar to a cost-per-impression model, with in-stream autoplay accounting for views/impressions. The option to now weigh each model against the other is now there.

Among marketers and between Facebook and YouTube themselves, what constitutes a real view is still up for debate. For YouTube, that number is 30 seconds, three times as long as Facebook’s.

Presently, Facebook’s video traffic is up to 4 billion views each day, the same number of views YouTube boasted in 2012.

Calling All Lara Crofts: Xbox Wants You To Head To Comic Con

BY Lauren Arevalo-Downes

June 30, 2015, 12:00AM

Lara Crofts from all over the world arrive in San Diego for Comic-Con next week to represent the spirit and embodiment of one of the most recognizable female characters in gaming. This year, Xbox is bringing them together at the Xbox Lounge on July 11^th for a full day of exclusive access to all things Rise of the Tomb Raider which launches this fall.

Xbox and Crystal Dynamics are working together with Ayzenberg to promote the event which will culminate in the largest gathering of Laras ever. The call to Croft cosplayers went out from Crystal Dynamics’ Senior Community Manager, Meagan Marie, via YouTube and prompts those Laras that answer the call to RSVP via Facebook. It even provides a series of instructional videos from influencers like Lady Lemon, Sara Croft, Jenn Croft and more on how to properly cosplay Lara Croft.

Will Xbox pull off the largest Gathering ever We’ll have to see but one thing is certain – there are going to be a lot of badass Lara Crofts at Comic Con this year and we can’t wait to see them!

ION’s Ranks YouTube’s Top 10 Foodies For June

BY Lauren Arevalo-Downes

June 26, 2015, 12:00AM

This week, ION took a look at which YouTubers are spicing things up on their channels. With a competitive eater, a tiny food fantatic, the reigning king of junk food and more, there’s certainly a wide array of content out their getting the views. These aren’t just your run-of-the-mill cooking tutorials anymore.

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Is Verizon Really Well-Positioned For The Streaming TV Business?

BY Lauren Arevalo-Downes

June 26, 2015, 12:00AM

by Allen Weiner

Those who follow the overlapping worlds of online video, streaming services, live online TV, and all of its permutations have short (or perhaps selective) memories. The excitement over Verizon closing the mega-deal to purchase AOL is, to say the least, misplaced. Many believe VZ’s assets in the area of a live-TV platform (the one it bought from Intel), snazzy ad-tech platform (from AOL), and infrastructure pieces (which it calls Acquire) make it a sure-fire bet to launch a successful service to compete with Sling, Sony Vue, and others who want to place a bet on the video services roulette wheel.

The facts tell us that Verizon will face more than a few challenges in its attempt to innovate in the TV service space. Wait, Verizon already is in the TV services space with an IPTV product called FIOS. What’s this we hear, customers, partners, and municipalities are PO-ed at Verizon for not living up to its promises when given permission to operate in their jurisdiction When the biggest city in the US calls your service “an egregious failure,” what are you chances for goodwill in any future similar endeavors Seven years ago, Verizon promised everyone in New York who wanted the service they would be granted their wish. As many reports point out, that was an empty promise.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via thevideoink.com for the latest news and stories, delivered right to your inbox.