Despite lacking a narrative, the characters of Left 4 Dead 2 have been cleverly used as fodder for comedy by developer Valve. In a launch trailer to promote a new piece of DLC called The Passing, Valve takes the humorous route again in this somewhat flirty video:
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Super Mario Galaxy 2 promises plenty of thrills (and increased difficultly) compared to its predecessor. While the first game had wacky outfits like the Bee Suit, check out the new Cloud Suit for Super Mario Galaxy 2. Mario games practically sell themselves, but Nintendo will no doubt be featuring everyone’s favorite plumber in some creative spots soon. In the meantime, trailers like this one will certainly get fans excited.
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ModNation Racers is hitting retail on May 25, bringing crazy customizable kart action racing to the PS3. Sony is throwing its considerable marketing weight behind the game and is bringing out their VP of inspiration and perspiration, Kevin Butler, to promote the game. The spot, like other Butler PS3 ads, definitely keeps the comical tone Sony established with its new PS3 marketing last fall.
Today at Capcom’s Captivate 10 event, the publisher unveiled several new trailers and announced a few new games, but the most anticipated announcement by far was for Marvel vs. Capcom 3. The trailer for the crossover fighting game is appropriately bombastic; check it out.
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One of the marketing offerings for the upcoming Prince of Persia: The Sands of Time movie will be Lego toys. The trailer below is for some of those sets of toys, though we have to admit that seeing this in action makes us think that a Lego Prince of Persia game would be a pretty cool idea. Make it happen Ubisoft and TT Games!
Okami was beloved by gamers for its stylistic art and clever painting gameplay, but its niche sales suggested it may never see a sequel. However, Capcom has decided to make a sequel called Okamiden for the DS and revealed it’s coming to the U.S. today during Captivate 10, showing the game off in this debut trailer:
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As much as Blizzard’s StarCraft II is anticipated in the U.S., the game means much more in South Korea, where the original StarCraft is considered a sport. Some evidence for Korea’s hefty love of StarCraft can be found in this commercial, which is tangential in the way it handles its subject matter.
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Right now, UFC Undisputed has established itself as the mixed-martial arts game to beat, but Electronic Arts is throwing its hat in the ring (or perhaps we should say octagon) with EA Sports MMA. Planed for release in August 2010, the company released a trailer today that shows off some of the contenders in action.
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Ads for televisions often focus on kids and families because of the shared experience TV manufacturers want to portray. The latest European Sony Bravia ad takes this a step further, mixing archival footage of AC/DC with little girls jamming out. It’s a decent-looking spot, but you’re not even made aware of the Sony brand for TVs until the last few seconds. Will this really help sell product for Sony
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As the home video release of Avatar approaches, the advertising campaign for the movie is ramping up. YouTube is part of the promotional process, but they’re not doing something as simple as a front page buyout; it’s an almost cheeky take on a video of one of the movie’s more frenetic scenes.
Check out the promotion at youtube.com/avatarclip.
