RockYou recently released the results of a study of over 2,000 social gamers, (60 percent female and 40 percent male who play at least one hour a week) detailing their spending and playing behavior in-game. Positive for advertisers, 44 percent are open to viewing in-game ads in order to earn virtual goods and 24 percent have clicked on an ad and made an online purchase, even if 96 percent of players in general don’t buy virtual goods.
Many social gamers play console games, with 52 percent of players saying they owned a Wii, 46 percent owned an Xbox 360 and 34 percent said they owned a PS3. These game players are, not surprisingly, enthusiastic game players spending 13 hours per week on social networks, checking or updating 17 times per week, with an average of 218 followers or friends.
The surveyed social gamers spend 9.5 hours per week on social games, and average over 16 friends who play the same game. They note that they made an average of 20 new friends through social gaming and 82 percent of social gamers say they regularly play online with someone they have never met in real life.