The PlayStation 3 did reasonably well in this generation of games, selling 80 million consoles despite the Wii and the Xbox 360’s popularity. Still, PlayStation CEO Andrew House believes that the PlayStation 4 could do even better.
Speaking with MCV, House explained, “It has an opportunity to significantly exceed what we’ve been able to achieve with PS3 and there’s a couple of reasons for that. We start off with a price point that is much more consumer friendly than was there for the PS3 (which launched at $499-$599).”
“Also, one of the success stories for the business as a whole has been our ability to open up new geographies for video games over the last five years. You are seeing opportunities for new markets that we haven’t tapped into. The other point is that we took several years to take PS3 from being a dual function device to a multi-functional entertainment device. PS4 arrives with a full suite of those non-game entertainment services right from day one,” House continued.
“And that’s important because there will be someone who wants this as a games device, but the fact it is a great place to view BBC iPlayer, for example, gives other family members reason to use it. That is crucial in broadening what the console’s reach could be.”
The PlayStation 4 is currently available in stores
Source: MCV UK