Facebook gets candid about what marketers on Facebook have surely begun experiencing and perhaps even fretting about– your reach will continue to drop, unless you pay for it.
In a sales deck surfaced by AdAge, Facebook makes it plain as day: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
The organic reach metric has been an often frustrating and unsteady one for marketers as they followed best practices to see reach on their Facebook posts go out to only a small slice of followers. In spite of all the all the alarm bells going off, Facebook continued to maintain that their algorithmic changes were instituted purely to create better quality news feeds for users. Now it looks like Facebook is strong-arming marketers into spending more to meet old reach goals.
While a “like” on Facebook may feel like a vote of confidence, expecting to see what gets posted in your newsfeed, Facebook has been consistently tweaking what gets seen. It is more likely that you’ll see a page’s post if you continually interact with that page.
Also worrying is the implication that accruing more fans for your page is simply the method to making your paid ads more effective. “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook.
One has to wonder if this is the appropriate time for Facebook to be taking aggressive paywall-esque measures for marketer’s to have impact on the platform, considering a very key demographic has begun to head to other social sites. Twitter, Instagram and Snapchat have notably not instituted anything like Facebook’s severely algorithm-tweaked news feed.
So, there you have it. Time to pay up.
Square Enix has more than one RPG in its collection, and the newest one to launch is Bravely Default for the 3DS. Appearing now in Europe and during first quarter for the USA, this RPG features classic JRPG combat with several interesting twists.
Will Ferrell has been making the rounds in-character as Ron Burgundy to promote Anchorman 2. He recently did a full broadcast from KXMB in North Dakota (a clip of which is included below) and also interviewed Broncos quarterback Peyton Manning, promoting his anchoring of an upcoming SportCenter episode.
Microsoft’s Xbox One console has managed to rake in some big numbers since its release in stores last month. The company recently reported some surprising statistics following its release.
In just two weeks’ time, users have managed to log in 50 million hours of gameplay. “We are seeing incredible usage from our engaged fans who have purchased Xbox One with more than 50 million hours spent on Xbox One games and entertainment,” said Yusuf Mehdi, corporate vice president of Strategy and Marketing for Xbox. “We are humbled and gratified by the overwhelming response from our fans to the launch of Xbox One. Eleven days in we are seeing record breaking sales and are selling every Xbox One we can make. Demand is far exceeding the supply in the 13 countries we’ve launched and we are sold out at retailers around the world.”
In addition to the gaming hours, Microsoft shared other great statistics regarding individual games, including the following…
Over 3 billion zombies killed in Dead Rising 3 — half the world’s population
Over 90 million miles driven in Forza Motorsport 5 — roughly 3,673 trips around the world)
Over 186 million enemies defeated in Ryse: Son of Rome
Over 150 million combos in Killer Instinct
You can expect these numbers to continue growing well into 2014.
Source: Digital Trends
Ever since its release last month for various consoles, Battlefield 4 has been stirring up a storm with players nationwide. Not all of them are pleased, however, as various online problems with the game have been reported. Today, Electronic Arts put a plan into action.
The company has stated that it has halted development on further expansions for the game while it fixes online issues with the current game. Speaking with Polygon, an EA representative stated that the developers at DICE are “working non-stop” to fix the problems.
“First, we want to thank the fans out there that are playing and supporting us with Battlefield 4,” said the rep. “We know we still have a ways to go with fixing the game – it is absolutely our number one priority. The team at DICE is working non-stop to update the game.”
The rep continued, “Since Battlefield 4‘s China Rising expansion pack was already in the final stages of development by the time issues began with (the game), we decided to fulfill our promise to deliver it this week, but we’re not moving onto future projects or expansions until we sort out all the issues with Battlefield 4. We know many of our players are frustrated, and we feel their pain. We will not stop until this is right.”
The game is currently available for a number of platforms, including new game machines like the PlayStation 4 and Xbox One.
Source: Gamesindustry International
With the PlayStation 4 and Xbox One now available in stores, some people are wondering just how successful the next-generation of game systems will be. But Take-Two Interactive chairman and CEO Strauss Zelnick has no doubt – they’ll be successful.
Speaking at the Credit Suisse 2013 Technology Conference the previous evening, Strauss stated, “It appears that – and this is largely anecdotal but tablets are a good example – all these new iterations of more and more exciting hardware seem to have picked up in velocity generationally compared to five or 10 years ago.”
“But if we had a big market meltdown, for example, a repeat of 2008 and 2009 in three years, or two years, or two minutes, that would influence it. But if this economy stays on this track, yeah, I feel good about it,” concluded Strauss.
Take-Two has been quiet in terms of releases for next-gen systems, but Strauss did state, “If I said we had a title called Steven’s Life In Elementary School next October and I told you it was going to sell 20 million units, what credibility could that possibly have New intellectual property is a risky business.”
Don’t want to pay the full $499 for an Xbox One this holiday season Some lucky European gamers will soon have a payment plan available to get it, via contract.
Mobile phone network O2 has added the Xbox One to its current in-store line-up, offering consumers the opportunity to pay £99.99 up front to get their hands on the system. The catch is, they need to sign up for a two-year, £52-a-month contract to finish paying it off.
As part of the package, buyers will get the system, along with a copy of FIFA 14, an Xbox Live 12-month Gold membership, and a Nokia Lumia 1020 Windows 8 Smartphone.
The deal is currently only available in O2 stores, where they are also offering a similar deal for Sony PlayStation 4 bundled with a Sony Xperia Z1 smartphone.
Source: MCV UK
Nintendo has a ton of 3DS-related bundles available for purchase right now, including a Legend of Zelda: A Link Between Worlds package that is a hotly anticipated item. Still, that isn’t stopping the company from producing a couple more.
This time around, the newly launched 2DS handheld is the focus, as Nintendo is teaming up with Target and Toys ‘R Us for exclusive Pokémon-related bundles.
Going for $149.99 apiece, the bundles will include either a red (for Target) or blue (for Toys ‘R Us) 2DS console, and come installed with either Pokémon X (for Target) or Pokémon Y (for Toys ‘R Us). Both will be available starting December 6, and should be steals for parents and gamers everywhere.
We’ve seen our fair share of iPad models released over the past few years, including the Minis and the Retina-display editions. However, that may not be stopping the company from working on some new editions.
A report from Apple Insider indicates that the company is working on five different 12.9 inch tablet models, with two versions of the device set to launch sometime next year.
Reportedly being built by Apple’s main manufacturing partner Foxconn, the new devices could be packing all-new displays, including a 2K model (at the current display resolution) and, to follow later in the year, a 4K model.
Apple had no official comment on the devices, but we could learn more within a few months’ time.
Source: Digital Trends
Next year should be an interesting one for PC’s, as far as a report from IDC is concerned.
The forecast indicates that 2013 sales for PC’s will fall approximately 10.1 percent, a slightly higher percentage rate than the 9.7 it previously reported.
A number of players will take part in the PC market next year, including Microsoft, Intel, Dell and others, with estimated monthly sales of 25 million, and 75 million per quarter around the world. IDC believes this prediction will hold steady at least through 2017, as far as yearly numbers are concerned.