Nielsen To Start Measuring Online Video

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Television ratings provider Nielsen will begin installing devices into U.S. homes that measure online activity in addition to TV viewing habits, reports Ad Age.  The company’s goal is to create a single source of data measuring audiences for both internet content and traditional TV viewing.  Nielsen is installing 7,500 of its new meters starting this month with the hope of delivering its first data set by summer of next year.

Ad Age says Nielsen had been under pressure to deliver a way to tie its measurement of TV viewing habits with digital media consumption, or face the prospect of being replaced as the standard for TV ratings.  The pressure came from TV networks struggling to figure out ways to sell their content to growing internet TV destinations such as Hulu, and needing a way to measure and price ads placed online.  Nielsen had initially predicted that the earliest rollout of a single measurement source would be 2011.  It had been testing its internet devices in 400 homes to ensure that the data didn’t taint its TV ratings measurements.

Read more at Ad Age {link no longer active}.

Modern Warfare Talent Bleeds Over To Film

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The resounding success of Modern Warfare 2 is lifting more than game retailer stocks and Bob Kotick’s personal worth.  As reported in Variety, the game’s casting director Keith Arem has made the move from games to film, getting his script Frost Road green-lit for production with Angels in America director Cary Brokaw at the helm.  Arem’s story follows one man fighting an apocalyptic disease pandemic starting in a small American town.  The project is also getting a graphic novel, with Christopher Shy illustrating.  Arem’s other game credits include “Lord of the Rings,” “Spider-Man,” “Rainbow Six,” “Silent Hill,” and “Prince of Persia.”

Read more at Variety.

Indie Comics That Deserve Film Treatment

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Writing for Crave-Online, Joey Esposito pulls together his collection of independent comics with potentially enough underground following to make them film candidates.  His choices are for the most part very adult-oriented graphic novels, complex enough in their diegesis that he bills them as potential Oscar contenders.  He even takes artistic license in suggesting cast and direction.  It’s worth a browse, whether as a bit of legwork for licensors lurking out there, a quick catalogue to quickly catch up with one segment of counterculture, or even a holiday shopping helper for anyone with a graphic novel fetish.

Check it out Crave-Online.

Marketing Lessons In Social Games

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Writing for Adweek, interactive shop Barbarian Group s Benjamin Palmer turns his FarmVille addiction into an exploration of lessons in social games for online marketers.  The interesting part of his piece is that Palmer isn’t simply highlighting brand-pasting and product-placing in social games.  Rather, he wonders how game play elements could translate to compelling marketing experiences.  For example, he sees the most engaging aspect of FarmVille and other social games like it in how the experience is less about winning and more about leveling up.  He draws a line from that to a similar and very successful offline marketing practice, that of airlines offering frequent flier miles.

Palmer sees frequent filer miles as a service based form of marketing that became a leveling up experience for those obsessed with earning miles to cash in for perks.  From there he explores what other sorts of interactions that are pulling in massive audiences into these games could translate into creating marketing experiences and compelling campaigns.

Read more at Adweek {link no longer active}.

‘Ten Commandments’ For Social Media

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Digital media specialist Paul Chaney has created a list of what he calls the “Ten Commandments for communicating effectively through social media.”  At first glance it comes across as a primer, yet there are gems of advice even for the initiated.  One particular piece of advice that social media communication is a mindset essentially sums up why it’s good to reiterate the fundamentals and think of the almost daily horror PR stories popping up of those who, perhaps for one instant in time, misunderstood and misused the medium.  Thinking of that, it’s worth considering etching a list like this into physical media and hanging it on high, just as commandments are meant to be.

Check it out at MarketingProfs {link no longer active}.

Walmart Gets Aggressive With Game Pricing

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Walmart is dropping prices on select new game releases and offering $50 gift cards to customers who buy Nintendo Wii, reports Reuters.  The retail giant has begun promoting an extensive list of competitively priced new games including $10 discounts on recent releases such as EA’s Left 4 Dead 2, Sony’s Uncharted 2: Among Thieves, Activision’s The Beatles: Rock Band and Namco-Bandai’s Tekken 6.   Reuters says Walmart plans to introduce weekly discounts through Christmas in an attempt to prevent the traditional post-Thanksgiving drop-off in store traffic and draw a bigger share of holiday game sales.  Competitors Target and Amazon are responding with discounts and price-matching programs of their own.

Read more at Reuters.

EA’s Future Conquests Are In Digital, Says CEO

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EA CEO John Riccitiello has said the company is out to grow online and digital offerings to match the packaged goods side if its game business in scale.  He made the comments in an interview at Reuters Global Media Summit.

As reported in Gamesindustry.biz, Riccitiello points to subscription and micro-transaction supported online games as well as social games as making up as much as 45 percent of the game industry.  He says EA s revenues from such fare came to $138 million in the last quarter alone.  EA sees that area of its business growing significantly in the wake of its acquisition of social game maker Playfish, with a strategy of migrating over strong game IP such as its sports brands to games designed for social nets.  Riccitiello says the company’s merger and acquisition strategy is to conquer new digital territory.

Read more at Gamesindustry.biz.

‘Left 4 Dead 2’ Sells Two Million Units In Two Weeks

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EA’s Left 4 Dead 2 has sold two million units in the two weeks since launch, reports Edge-Online.  The sequel in the zombie action game franchise doubled the total set by “Left 4 Dead,” its predecessor and the top selling new IP of last year.  Developer Valve’s Doug Lombardi says the game has already attracted more than a million players on Xbox Live.  He added that news regarding downloadable content for the sequel is on the horizon.

Read more at Edge-Online {link no longer active}.

Ubisoft CEO Sees More 3D Games After ‘Avatar’

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Ubisoft s 3D title Avatar: The Game will not be the company’s last, with its pioneering in 3D game development part of the company s objective to become a multifaceted entertainment provider.  Ubisoft CEO Yannis Mallat shared that sentiment in an interview with Canada newspaper Financial Post.

Ubisoft is the first to release a 3D videogame with Avatar: The Game, which has 3D support in versions for Sony PS3 and Microsoft Xbox 360, and only for those who also have special 3D-enabled HDTVs and 3D glasses.  The game is based on the upcoming James Cameron film, a blockbuster billed special effects extravaganza also being shown in 3D at theaters.  Mallat said Ubisoft wouldn t have incorporated 3D support into the game if it thought the technology wasn t going to be widely adopted.  He compared the transition to 3D TV to the evolution of monaural audio to Dolby stereo sound.  Mallat again reiterated Ubisoft s desire to become a multifaceted entertainer, saying his company wants to transform from game developer to 360-degree entertainment content provider.   It s not the first time Ubisoft has hinted to that strategy.  The company acquired feature film special effects house Hybride last year.  It then had in-house creative staff work with Hybride to produce Hollywood quality short films promoting the sequel in its Assassin s Creed franchise.  While promoting that effort, Mallat had said Ubisoft is exploring getting into the film business.  Mallat repeated that comment to Financial Post, saying that Ubisoft could eventually produce games and films in-house for simultaneous release.

Read more at Financial Post.

THQ And Dreamworks Extend Licensing Deal

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THQ has extended its licensing deal with Dreamworks to cover four of the animation studio s properties, reports Gamesindustry.biz.  THQ and Dreamworks had previously announced a partnership on a game based on MegaMind, the upcoming Ben Stiller produced animated film formerly titled Master Mind.  As part of the extended agreement, THQ is slated to release games over the next two years based on additional Dreamworks properties Kung Fu Panda, Puss in Boots and The Penguins of Madagascar.  Gamesindustry.biz points out that Dreamworks also has a game licensing agreement with Activision, which published the first Kung Fu Panda title and still has rights to Shrek and the upcoming 3D film How to Train Your Dragon.

Read more at Gamesindustry.biz.