It looks like PlayStations answer to Xbox’s viral tweet was doled out on Friday. Although the success of this tweet was not nearly as big as the impressions Xbox created, 5k favorites and 7.2k retweets is nothing to sneeze at.
The next-gen console makers have something in common– executing very smart social media tactics.
Source: EUROGAMER.net
Scripted Content is the latest installment of the company’s new video series Vogue Original Shorts, and this one deals with a light hearted situation where a man happens across Jessica Chastain. The social media moment isn’t spontaneous but it’s easy to imagine the situation happening.
Spending big bucks on that marketing team to operate your social media for you Don’t despair, Google is looking to be your middle man and generate tweets for you.
As it turns out, Google has applied for a patent that seeks to create automated messaging for just about everything in your life– from email, to texting, blogging, and your online life. The system will suggest messaging based on how you’ve interacted in the past. It won’t just tweet willy nilly for you, either. One human element that remains is the ability to approve of these posts before they go out.
Currently, there are apps like ‘What Would I Say’ that work similarly, but are just a curiosity for now since it seems keen to generate non-sequiturs. If Google can create meaningful posts from this and perhaps a way to tap into some hot topics, this tool would be of particular use to brands and publishers.
Source: Ars Technica
We have begun to make it a habit of looking to teenagers as the harbingers of all things cool, especially online. Snapchat just nixed a $3 billion offer from Facebook in light of its growing popularity, largely due to its favor with the teen set. Another, and by now more familiar photo-sharing platform, Instagram, came to prominence in much the same way.
It would throw you for quite a loop if we told you that the fastest-growing demographic on Twitter is actually 55-64 year-olds. According to Business Insider, this age bracket has been adopting social media at break-neck speed, growing by 79 percent in the past year alone. In addition, 45-54 year-olds are taking to Facebook and Google+ in droves. For that age group, Facebook has become 46 percent more popular and Google+ has seen gains of 56 percent.
This inevitably means a change in how marketers interact with people online. Next time you’re crafting up that tweet or ad, you’ll have to consider a change of target– one that includes older users into the mix.
Source: Business Insider
Xbox is keeping it classy this morning this post on Facebook that garnered 13,459 shares and 74,000 likes at the time of this report:
Reactions from users were, as you guessed it, fairly entertaining and meme-filled. While users seemed to relish this spry and timely post, there was an air of skepticism as to whether this was a genuine sentiment or sarcasm.
When it comes time for Xbox One to launch, we’ll see if Sony follows Microsoft’s lead.
The next big thing to come to Twitter isn’t happening in your newsfeed. If you are a user of Tweetdeck, Twitter’s free control panel-like interface, real time feeds just got a whole lot more relevant to you.
On Tuesday, Twitter announced they are implementing customized timelines into Tweetdeck. You’ll be able to handpick certain hashtags, topics or events into separate feed columns. These aren’t just from who you follow, but from Twitter’s real-time data.
For marketers, having a free service to find your relevant tweets or hashtags and to see how things are trending can be a great tool for outreach. You’ll even be able to share your custom timelines with others or embed them like so:
Facebook seems to function these days as the hub of our familial, friendly and informal relationships these days so it should come as no surprise that Facebook knows who is most important in your life. They are also ranking your relationships and, er, who you stalk with their algorithm. Arjun Sreedharan has devised a script that will enable you to see your friend’s ranking score and who is checking on your profile often. While the numbers bear no meaning to us, when we compare these numbers with other friends, the ranking process begins to make sense. The lower the number, the more crucial the connection.
You can figure out what Facebook thinks of your friendships, too. Here’s what you do:
– Drag this link into your browser bookmark bar.
– Log in through Facebook and click on that bookmark.
– A list of rank scores that appear similar to the image above will show you how Facebook has measured your relationships with those individuals.
This information affects the order of results you get when you try to search for someone, the content you get in your news feed and, interestingly enough, who appears in that friends section when they’ve visited your profile. Getting a furtive look at your frenemy’s profile may not be as secretive as you think.
Source: The Next Web
At first glance, the recent changes to how we comment and interact on Youtube seem long overdue. There’s the comment “threading,” where you can easily see replies to the comments you make. Also, the comments that theoretically matter move to the top and you can toggle between newest comments and the most important ones.
For those folks who actively post videos on their channels, you will be able to elect to moderate your comments with more tools like being able to block certain words. In a perfect world where everyone decided to moderate their comments and relevant comments floated to the top, we could maybe all throw away our “Don’t Look at the Comments” shirts. Not so.
It appears that some top-voted comments are coming to the fore and may not be so topical or appropriate. Kotaku unearthed one, and fair-warning, it’s NSFW.
On top of this, Jawed Kawim, a YouTube co-founder took the time to log in after 8 years of virtual silence to comment with a beef on why Google+ is connected to the Youtube account. Yep, that’s right, Google+ and your YouTube are now intricately linked and perhaps it was just a matter of time.
It is interesting that Google appears to be strong-arming users to mindlessly posting their YouTube comments on Google+. If Google+’s engagement strategy is to become a feed of comments, then it has succeeded. As for now, it might be best to un-check the comment box.
Source: YouTube
Sarah and Paige grew up separated by the Pacific Ocean, but that didn’t stop them from being best friends, thanks to Skype. Now, they’re finally getting a chance to meet in person in a tearful ad for connecting using the messaging service.
https://youtube.com/watch?v=5nRKyQ11494
First Facebook and now Twitter, Forrester takes aim at the value of the social site as Twitter opens itself up today at $45.17, which is a whole 73 percent above its IPO due to such high demand. For all those riding the wave out there today, take heed: when it comes to actually producing value for marketers, Twitter doesn’t satisfy.
In a report compiled by Forrester’s principal analyst Nate Elliott, a survey found that only 55 percent of marketers were happy with the business value provided by Twitter. While Twitter has a broad user base that continues to grow exponentially, especially internationally, the proven value of Twitter as a marketing channel has yet to be seen.
Furthermore, Elliott says that Twitter hasn’t sufficiently provided hard metrics, tools and advice that marketers need to thrive on Twitter. Fair enough, but Twitter appears to be making some great headway integrating social TV and infusing their newsfeed with photos. Innovation at Twitter is a fire that has only just been set alight.
Of note is Facebook’s response to Forrester’s previous report that brought Facebook ads to task, saying their report was “illogical and irresponsible.” Facebook has made metrics and tools easily available to marketers and is transparent about ad value, all of the things which Twitter apparently lacks. What Twitter has an edge over Facebook on is the ability to grow communities faster.
While Forrester may have a point, Twitter’s inherent value to marketers is obvious. We will hope it is just a matter of time before Twitter answers to the need for better and smarter tools for marketers without having to use data from outside apps.
Source: Digiday
